SalePilot Digital Marketing For Dine-in, Carryout & Catering Industry
Your Powerful Partner in Digital Marketing For Restaurants and Food Chains
Catering to the modern day restaurants, we specialize in highly conversion oriented digital & social media marketing offering creative solutions that amplify your brand’s reach & drive business growth.
Devise strategies to attract new patrons
Build a community of loyal and repeat customers
Increase brand awareness throughout the community
Establish your restaurant as a community leader
Help to preserve and protect your reputation
What We Do
Just A Heads-up!
When you ask people to talk about their favorite restaurants, the quality of the food is front and center of the conversation.
But it’s not the only part of your business that brings people through your front doors. Patrons like to feel connected with the places they dine. In other words, they’re more likely to frequent a restaurant that isn’t afraid to show a little personality.
Using data research and anecdotal evidence, the SalePilot team will help you identify the type of brand that’ll best connect with your community. We’ll then help you create a consistent tone and focused message across all your digital corners, from your website to review sites, social media, and beyond.
This type of consistency will make it easy for people to fall in love with your restaurant and talk it up with their own friends and families.
9 Reasons Why Restaurants Need SEO
All restaurants should prioritize their web design, SEO, and digital marketing efforts.
Regardless of the difficulties that may lie ahead, investing in managing your restaurant SEO is a great decision that can net substantial gain both now and in the long-term.
SEO is Crucial for Restaurants Today
In today’s digital age, gaining and maximizing online visibility is crucial to maintaining long-term sustainability as a restaurant. Every restaurant needs a steady stream of new customers walking through the door. Far too many restaurants, particularly small restaurants, believe that an online presence isn’t required to create a burgeoning business.
This misconception is chiefly due to an obsolete world view of how modern consumers choose their next meal. Restaurant SEO is the most vital piece of every restaurant marketing plan.
In 1995, a hungry patron would likely find a new restaurant via a phone book, simply driving by, or maybe a recommendation from a friend. Now, the internet and Google search results are the most valuable tools for consumers. The time it takes to search for a place to eat has been widdled down to almost nothing, thanks to the speed of search engines.
The prominence of mobile search as the most popular form of research has made the focus on local restaurant SEO more important than ever for establishments, big and small. With almost 80% of all searches starting on a mobile device, it is important to recognize the value of the top listings and fight to be found there. In many cases, it is the key to restaurant survival. Restaurants, regardless of the size, need SEO to survive in their competition. In this article, let’s explore 20 reasons why small restaurants need SEO.
1. SEO is More Cost-Effective
There is a specific negative connotation that comes with the term, “marketing”. In the eyes of most restaurant owners and marketing teams, marketing is simply an alternative for people that can afford it. Granted, some forms of marketing are expensive, giving larger restaurants a competitive advantage over smaller restaurants.
However, restaurant SEO is a more cost-effective solution compared to many other forms of online marketing. With even a modest SEO budget, a small restaurant can leverage their Google My Business listing and location as part of a sound SEO strategy. As a result, even smaller restaurants can increase their online visibility without sacrificing their entire marketing budget.
2. Increased Customer Engagement
Nowadays, customers rarely converse with their favorite restaurants face-to-face. Social media has dominated the restaurant scene, where millions of satisfied patrons rave about their culinary experiences. Online reviews are the norm for individuals to interact with restaurants.
Enforcing great SEO habits will give you the opportunity to interact with your customers, who will gladly return the favor. Solid restaurant SEO campaigns will keep your website at the top of the search rankings and increase the likelihood of a consumer clicking on your site instead of an anonymous feedback site such as Yelp.
3. Increased Website Traffic = Increased Reservations
The formula is quite simple, the higher a website ranks online, the more traffic it receives. As a matter of fact, the first search ranking on Google boasts an average click-through rate of 27.5%. Consumers are more likely to click on the first results they see pertaining to their query.
Ensuring your website’s spot amongst the top rankings in your niche is the most powerful way to ensure more traffic to your website, which always translates to more diners in your restaurant. This formula also works when attempting to increase other restaurant offerings such as catering and private dining.
4. More Visibility = More Customers
Take a moment and think of the internet as a road system. Every keyword being a different highway. The more keywords your website ranks for, the more billboards or signage you have posted along that highway. The increased online visibility you will receive for your business is another chance you have to earn a new customer.
In addition, ranking higher for more keywords can make your business more visible to even more prospective customers. According to advanced statistics, it takes 5-7 impressions for customers to remember your business. Restaurant SEO is the impetus of driving business interactions, but the only way your business can receive these interactions is if customers know who you are. Customers will know who you are when your restaurant is present in their Google search results.
5. Builds Credibility
It is 2019. Consumerism is fundamentally built on trust. Before any customer is willing to spend money in your restaurant, they have to trust that you are providing exceptional food and service. Possessing a high Google ranking builds credibility among prospective customers who are searching for the best restaurants in their area.
Statistics show, consumers, now trust Google reviews and online recommendations more than they do their friends. A key factor to restaurant SEO is the obtaining of reviews and responding to those reviews accordingly.
Unless you are the big-shot restaurant in your area, your potential customers will likely type in your restaurant name, or brand, when considering dining with you. They do this to browse your menu and services. If your customers are consistently finding your restaurant at the top, or near the top, of the search rankings, you can dramatically build your brand’s equity throughout the internet.
This is also a factor when potential diners receive a recommendation from a friend or associate offline. If they can easily find your restaurant it lends instant credibility. At the same time, if they cannot find your website or your restaurant, you will more than likely lose that customer.
7. Higher Conversions
Hungry customers are always searching for the top restaurants to visit in their area. However, did you know that the keywords they use to find these restaurants can be maximized not only to boost your web ranking but also to increase your conversion rates? Using popular keywords in your web content will help Google direct traffic to your website. This is a small part of on-site optimization.
This is a win-win situation for all parties involved. A patron gets to learn about a delicious restaurant they can try, and you can gain a quality lead all thanks to your restaurant SEO.
8. It’s an Investment
In business and marketing, there are various quality investments you should make to better position your restaurant in the future. You’ve likely heard that there is no such thing as overnight SEO results. Rightfully so. True, high-quality restaurant SEO is an investment into your long-term future. If you begin expanding upon your SEO now, you can achieve far greater online rankings than your competitors that are ignoring this important marketing avenue.
SEO is also a quality investment. When compared, SEO has generated a higher return on investment than any other marketing initiative. According to Search Engine Journal, SEO cultivates new customers at a 14.6% rate, which is far more efficient than other forms of outbound customer generation (print advertising and direct mail) that have a 1.7% success rate.
9. Your Competitors Are Doing It
Let’s face it. There are dozens, or maybe hundreds, of restaurants in your area. Many offering similar menu choices. Even more from the same genre. If these restaurants are ranking higher than you on Google, it’s safe to assume that they’re winning your customers on a daily basis. Lost customers mean lost revenue.
If there isn’t a greater reason for you to kick off your restaurant SEO campaign, what is? You need to consider that your competitors are likely using leveraging SEO principles to stay in front of you in the search engines and between you and potential diners.
What Can a Small Business Marketing Agency Do for Your Brand?
Optimized SEO Campaign
If you’re looking for serious business growth, one of the best strategies that you can use is search engine optimization or SEO. Why is it so effective? Simple! SEO allows you to target potential customers that are more likely to avail of your product or service – a conversion if you will.
A well-optimized SEO campaign will help you reach customers that have an active interest in your company, product, or service. The goal of SEO is to have your website appear on the first page of search engine results such as Google and Bing. If your website ranks high for your targeted keywords, you receive more traffic and qualified leads. SEO shines when it comes to targeting which means that you’ll reach people who are likely more interested in your product or service.
A top-rank digital marketing agency will not only optimize but streamline your SEO campaign as well. This is a key benefit of having an agency partner because SEO isn’t a one-and-done deal but an ongoing process.
Content Creation That Converts
While a nice-looking website is a good thing for any business, it needs more than that to succeed. These days, customers are no longer interested in sites that only look great. Static websites with rarely updated content make visitors never want to come back again. Visitors need a reason to come back to your website, preferably with useful and relevant information that helps them make a buying decision.
This is where good content marketing comes into play.
Creating content isn’t just about making search engines happy (although it tremendously helps). There’s no point in optimizing your search results if you can’t back it strong, relevant content. But then again, most optimization methods revolve around content of some type. The idea is to put out content that your potential buyers can appreciate. After all, it’s the customers who are buying your product or service, not the search engines.
A digital marketing agency can provide top-notch content and will be delivered to online spaces that your potential customers frequent.
Social Media Marketing
If you’re not on social media, there’s a good chance that you’re getting left behind by your competitors. Just take Facebook for example. In 2018, over 18 million small businesses around the world have hopped on to Facebook. And based on statistics, Facebook reaches more than 60% of all internet users in the world.
In terms of reach, it’s hard to go wrong with using social media marketing, especially when it comes to the local market. This type of marketing is highly targeted since social media platforms have massive user bases and data are voluntarily provided. With that amount of information at hand, social networks like Facebook can serve users with highly targeted ads. With such a highly targeted reach, the rate of conversions is higher.
Many business owners are managing their social media marketing accounts on their own which is mostly fine. However, if you want to make the most out of social media’s power, a digital marketing agency like SalePilot will be more than happy to help.
Paid Search Campaign Management
As far as targeted traffic and quick results go, pay per click or PPC is the best digital marketing strategy to use. If you have a website, traffic is the lifeblood of your business. However, it’s not just about getting clicks and visitors, you need qualified leads to turn up a profit. While SEO is one of the most common methods to get targeted traffic, PPC remains the quickest way to reach qualified audiences.
With PPC, you’re not just getting high-quality traffic but almost instantaneous results as well. Basically, you’re targeting users who are already actively searching for your product or service. Serve them with a relevant ad and they’re likely to be pushed to make a buying decision. Once your account has been set up properly, your campaign is ready to launch and can receive clicks and sales on that same day.
However, it’s easy to waste time and money through PPC, especially if you don’t know what you’re doing. With an agency by your side, your PPC campaign can be optimized for success.
Web Design Solutions
As mentioned earlier, a beautiful website isn’t guaranteed to attract and engage visitors. However, superior web design does play a critical role in a small business website. If you have a poorly designed website, there’s a good chance that you’ll scare away a visitor. This is because your site’s appearance is critical to making a good first impression on your visitors.
Also, your website and brand’s credibility comes from web design. When someone finds your website, they want to know that your business is trustworthy and legit. A poorly designed site doesn’t exactly scream professionalism and legitimacy. But good web design isn’t just about aesthetics but you have to make sure that your site loads quickly, easy to navigate, and full of useful content.
If you partner with a digital marketing agency, you’ll have access to a web design team that can provide you with a beautiful and highly-responsive website.
4 Questions to Ask When Hiring a Digital Marketing Agency
Are My Expectations for the Campaign Realistic?
One of the biggest ways to set yourself up for failure is when you have expectations that are beyond realistic. Having goals is never a bad thing but it’s counter-productive if it’s unachievable. This issue can also go both ways when a prospective agency gives lofty promises to attract new clients.
If an agency promises things like the #1 position in Google or dubious ROI results, you should run the other way. A good agency will only outline the things that they can do for your small business and not promise anything until they’ve analyzed your marketing strategies.
Do You Provide Customized Digital Marketing Strategies?
Every business has unique needs so it doesn’t make sense to use a template approach to marketing. Although agencies must have refined methods and techniques to demonstrate repeatable outcomes, they should always formulate strategies that will work best for a certain business.
Once the agency analyzes your goals and current strategies, they should have no problem tailoring a marketing strategy from the ground up. If the agency offers cookie-cutter techniques before even knowing your goals and marketing strategies, stay away.
Do You Have Experience Working With Companies Like Us?
How Will You Measure Success?
When looking for a small business marketing agency, ask all your prospective options about what you can expect for reporting and analytics. What sort of key performance indicators (KPIs) do they track? In the best-case scenario, the ideal agency will measure multiple KPIs. Digital marketing is never considered a cheap investment, so it’s only fair that you want to make the most out of your advertising budget.
Every report should be in-depth, accurate, and meaningful for your company. Good reporting is about ensuring that you get the results that you need from the campaign
What SalePilot Will Do For for Your Restaurant SEO or Food Chain!
Have you decided to work with a small business marketing agency? Here’s what you can expect if you choose SalePilot Digital Marketing as your agency.
There are a lot of restaurants in your area – make yours stand out
Even if you do rank high on Google, that’s not a guarantee that folks will choose to click on your website, versus others. You have to find a way to demonstrate why your restaurant is top-dog – your content will help make that happen.
As part of our SEO strategy, we’ll devise a full-on content strategy that not only ranks you higher on Google for your competitive keyphrases but puts you in the spotlight of folks we know are looking to dine out.
From articles to graphics, videos, and more, we’ll help you publish a wide variety of content that targets your key demographics in the corners of the web where they spend the most time. With the right type of content, your restaurant will speak directly to motivated prospects and convince them that when it’s time to feast, there is no better place than yours.
Make informed decisions with data that matters
In the end, all you care about is that your SEO efforts fill seats. We get it. But it’s also important to know why certain strategies work (or don’t). That’s why we make it our personal mission to keep your clients in the know, every step of the way – without overwhelming them.
Reactive Reputation Management
Everyone has an opinion, and these days, no one’s shy to share their take on something they experienced. Restaurants seem to take the brunt of this. If you’re in the food industry long enough, you’re bound to get negative reviews and feedback. Whether it’s the food, the service, the ambiance, or lack of parking, your restaurant’s reputation is on the line whenever you serve a customer.
Our reputation crisis team will work with you to develop a strategy for handling negative comments online and turning them around into something positive that’ll bring in more diners.
Social Media for Restaurants
Being social is the bread and butter of the restaurant bizz.
Restaurants are unlike many other businesses in that being social is why folks come to your establishment, to begin with. They’re looking for a comfortable, entertaining atmosphere where they can spend some time.
Years ago that social atmosphere existed only within your restaurant – now it’s bled over to networks such as Facebook and Instagram.
With roughly ¼ of the 7 billion people in the world using social media, you have to be pretty savvy and creative when it comes to how you approach social media.
With our help, you’ll capture the voice and feel of your business within the confines of the top social networks, and turn followers into customers.
Paid Media for Restaurants
Getting your restaurant in front of your target market requires a lot of moving parts. SEO and social media, for example, are key components. But without a paid media strategy, you’ll fall short of your business goals.
Paid media, which many refer to as search engine marketing, can connect your restaurant with folks in your local area who are highly likely to want exactly what you have to offer. With this type of precision, you’ll bring more customers to your tables without the added costs and headaches of old-school marketing.
What good is it to market to a large audience if you’re targeting the wrong people? SalePilot’s paid media strategies filter out folks who’ll likely never become customers, and focus, instead, on those who matter most. By incorporating the latest PPC technology, SalePilot can help you target your advertising by:
- Time of day
- Geographic location (also known as geo-targeting)
- Demographics (age, occupation, etc.)
- Location of your ad on the search engine results page
- Websites where your ad occurs
- Negative targeting, allowing you to keep your ads from showing up for audiences that don’t convert
Frequently Asked Questions on the Restaurant Digital Marketing, SEO Agency
A Restaurant marketing agency partners with you to establish and reach your next big business growth milestones through effective, multi-channel marketing. They apply best practices and proven tactics to increase form fills, purchases, click-throughs, and sign-ups across all your web and app properties. That includes your website, app store listings, PPC ads, mobile ads, and other forms of digital marketing like gated content and landing pages.
At SalePilot Digital Marketing, the process begins by conducting a customized study of your business, your goals, your target audience, and your messaging. We’ll figure out how to set up the right audience, platforms, ads, and spend to test, for your approval. Then we’ll begin an experiment. We’ll iterate on those trials. We’ll expand on what’s working, and stop what isn’t working. We’ll never stop watching conversion rate performance, making changes and improvements to increase success. Once your advertising and marketing content is converting successfully, on budget, we keep going. We’ll keep improving, even after your marketing campaigns are performing splendidly.
Conversion rate optimization is the art and science of ensuring your digital marketing channels are paying off at the best possible rates of return. You invest hard-won money to get your website running.
You also pay for SEO planning, content creation, search engine ads, social media marketing, and all kinds of other tactics, just to get more eyes on your digital brand. But all of that investment is meaningless if those site visits and ad clicks don’t turn into new customers or sales leads. CRO is the final piece of the puzzle.
The SalePilot team member assigned to your company will work to understand your voice and brand through the initial discovery phase. At that time, our agents will examine your existing web pages, ads, email marketing campaigns, and other marketing tactics. They’ll also learn your audience, products, style, and tone. Based on that new familiarity with your business, your SalePilot team can create all your social media ad content, website content, PPC ad content, and lead forms for you.
You don’t have to get involved unless you have a strong inclination to do it in-house. However, if you happen to have a knack for copywriting or design, or have your own creative team, we’re more than happy to work with them directly to bring your new campaigns to life.
As a Restaurant or A Food Chain marketing agency we pride ourselves on knowing you’re getting an amazing ROI for your marketing dollars. We want you to stick with SalePilot because you’re seeing the results you’ve been looking for, not because you’re locked into a contract. That being said, it does take a few solid months of planning, building, and testing to establish a steady pattern of success across all your channels.
So we ask you to sign an initial six-month contract to set a plan in motion. After we’ve established a reliable strategy, we can work out the terms of our contract month to month or annually. Clients are usually so pleased with our results that they are thrilled to sign annually, but we can work with you where you are.
If your website is not responsive (or mobile-friendly), not SEO-optimized (i.e. invisible to Google), or otherwise not ready for an uptick in traffic and conversions, we’ll help you get on track with those big transformations first. You can sit back and watch us work, or be completely hands-on at every step. Your level of involvement in actual web development is entirely up to your taste and skills. Then the SalePilot team will help with the smaller details. We’ll apply best practices for improving your conversion rates across the website.
Your dedicated agent here at SalePilot will help you set an ideal system to measure conversions, to match your business goals and predicted performance increases. At first we’ll work to optimize your content, timing, and audience targeting.
Then your SalePilot partners will keep improving the conversion funnel until they achieve the numbers you agreed on. Reports will become available each day through custom dashboards. You’ll also receive personal updates from your SalePilot agent, and you’ll know exactly when all that digital marketing work starts to pay off big-time.
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