PPC Management Services

(Pay-per-click Advertising)

Seo And Digital Marketing Agency For Ppc Management

PPC Management, and PPC Marketing Agency

Our number one goal is to maximize your pay-per-click ROI by bringing in quality leads.

At SalePilot, we’re on a mission to trim the fat and make sure your paid search strategy gives back more than it takes. Every campaign we launch delivers returns on investment you simply can’t find elsewhere.


And, because we optimize each campaign daily, we’re always two steps ahead of the game.

Get More From Paid Search with the Leading PPC Management Company

Why Paid Search Works?

There are more opportunities today to reach your customers and prospects than ever before. At the same time, there’s more competition. Results pages and social media platforms are flooded with content. Millions of blogs, videos, and graphics are published every single minute. This information overload makes it harder than ever to get your message in front of the people who matter most.

Unless you use paid search. Paid search campaigns allow you to target your audiences (based on who there are, where they live, what their interests are, and more) and guarantee that your message hits its mark.

Ppc Management Service
Seo-Services-Salepilot

What is PPC Advertising?

PPC is an online advertising model in which advertisers pay each time a user clicks on one of their online ads.

There are different types of PPC ads, but one of the most common types is the paid search ad. These ads appear when people search for things online using a search engine like Google – especially when they are performing commercial searches, meaning that they’re looking for something to buy. This could be anything from a mobile search (someone looking for “pizza near me” on their phone) to a local service search (someone looking for a dentist or a plumber in their area) to someone shopping for a gift (“Mother’s Day flowers”) or a high-end item like enterprise software. All of these searches trigger pay-per-click ads.

In pay-per-click advertising, businesses running ads are only charged when a user actually clicks on their ad, hence the name “pay-per-click.”

How Does Pay-Per-Click Advertising Work?

In order for ads to appear alongside the results on a search engine (commonly referred to as a Search Engine Results Page, or SERP), advertisers cannot simply pay more to ensure that their ads appear more prominently than their competitor’s ads. Instead, ads are subject to what is known as the Ad Auction, an entirely automated process that Google and other major search engines use to determine the relevance and validity of advertisements that appear on their SERPs.

How Keywords Work in Pay-Per-Click Advertising

As its name implies, the Ad Auction is a bidding system. This means that advertisers must bid on the terms they want to “trigger,” or display, their ads. These terms are known as keywords.

Say, for example, that your business specializes in camping equipment. A user wanting to purchase a new tent, sleeping bag, or portable stove might enter the keyword “camping equipment” into a search engine to find retailers offering these items.

Seo And Digital Marketing Agency For Ppc Management

PPC Packages, PPC Management Pricing, and Plans

Our PPC packages are tailored to meet the varying needs of small businesses and large corporations. With three PPC plans and PPC pricing starting from USD 499 per month, we offer you the flexibility to choose the best fit for your budget and website, when you’re looking for PPC packages. What’s more, we are a Google Adwords Certified Partner and have a long history of successful PPC results. With years of experience in PPC campaign management, our PPC experts ensure the lowest cost per click for you.

In addition to Google Adwords, our PPC consultants also have experience in managing PPC campaigns on Microsoft Adcenter, Facebook, LinkedIn, and other platforms. With all these advantages, we are the best choice if you want to get effective PPC packages locally, and globally.

  • Value

  • $Enquire Now/month

  • 3 Months
    Duration
  • Campaign Setup
  • Any 1 Network
    Networks: (Google AdWords, Microsoft AdCenter)
  • 100
    No. of Keywords
  • Text Ads
  • Banner Ads**
  • Geo Targeting Setup
  • Conversion Tracking
  • Competitor Analysis
  • Keyword Optimization
  • Ad Copy Optimization
  • Keyword Bid Optimization
  • ROI Analysis
  • Consultation
    Landing Page Optimization
  • A/B Testing
  • Basic
    Google Analytics Setup
  • Reports
  • Advanced Reports
  • Dedicated Account Manager
  • Email, Chat & Phone
    Support
  • Standard

  • $Enquire Now/month

  • 3 Months
    Duration
  • Campaign Setup
  • Any 2 Network
    Networks: (Google AdWords, Microsoft AdCenter)
  • 200
    No. of Keywords
  • Text Ads
  • Banner Ads**
  • Geo Targeting Setup
  • Conversion Tracking
  • Competitor Analysis
  • Keyword Optimization
  • Ad Copy Optimization
  • Keyword Bid Optimization
  • ROI Analysis
  • Consultation
    Landing Page Optimization
  • A/B Testing
  • Basic
    Google Analytics Setup
  • Reports
  • Advanced Reports
  • Dedicated Account Manager
  • Email, Chat & Phone
    Support
  • Premium

  • $Enquire Now/month

  • 3 Months
    Duration
  • Campaign Setup
  • Any 3 Network
    Networks: (Google AdWords, Microsoft AdCenter)
  • 350
    No. of Keywords
  • Text Ads
  • Banner Ads**
  • Geo Targeting Setup
  • Conversion Tracking
  • Competitor Analysis
  • Keyword Optimization
  • Ad Copy Optimization
  • Keyword Bid Optimization
  • ROI Analysis
  • Design & Consultation
    Landing Page Optimization
  • A/B Testing
  • Advanced & Ecommerce
    Google Analytics Setup
  • Reports
  • Advanced Reports
  • Dedicated Account Manager
  • Email, Chat & Phone
    Support

**1 Set consists of 1 creative in 8 different Banner sizes

 

Our PPC packages are tailored to meet the varying needs of small businesses and large corporations. With three PPC plans and PPC pricing starting from USD 499 per month, we offer you the flexibility to choose the best fit for your budget and website, when you’re looking for PPC management agency. What’s more, we are a Google Adwords Certified Partner and have a long history of successful PPC results. With years of experience in PPC campaign management, our PPC experts ensure the lowest cost per click for you.

 

In addition to Google Adwords, our PPC consultants also have experience in managing PPC campaigns on Microsoft Adcenter, Facebook, LinkedIn, and other platforms. With all these advantages, we are the best choice if you want to get effective PPC managment service.

Frequently Asked Questions on the PPC Management, and PPC Marketing Services

No, we don't charge a set up fee for any of our PPC plans.

Yes, you can change your package (downgrade or upgrade), with at least 1 month's notice.

Yes, we can customize PPC packages for you. We will give you a complete quote depending on your organization's needs.

Monthly. The Invoice for your PPC Package will be generated at the beginning of the Service Month and payment is due in 7 days.

3 Months. Based on our experience, it usually takes 1-2 months to optimize ppc campaigns and start driving targeted leads.

Why You Need Paid Search — The SalePilot Way

At the foundation of our paid search campaigns is data. Before we even brainstorm a strategy, we pore through market research and we get to understand our clients’ short-term and long-term goals. Once campaigns are launched, we monitor results daily and adjust strategies when needed, to ensure our clients get the best possible return.

 

The SalePilot team uses cutting-edge technology and platforms to deliver impressive results. But sometimes, the technology we need to get the job done doesn’t exist yet.

 

So, we invent it.

 

When we realized our multi-location clients could not track cost-per-leads down to the location level, we developed a proprietary platform to make it possible. Now, thanks to this platform, we can adjust paid campaigns within each location, based on performance, trends, and more.

 

Data and technology are key to any successful paid campaign. But you’ll never enjoy long-term success if you don’t have a partner wholly invested in your success.

At SalePilot, we pride ourselves on our attention to detail. Our project management team responds to client requests within five minutes. We know time is money – and we hate to waste either of them for our clients.

Why PPC Advertising and Management Matters

It’s Cost-Effective

  • One very common misconception about PPC has something to do about its cost. Many people believe that you need a lot of money to succeed in PPC advertising. That’s not the case at all.
  • Sure, you’ll end up wasting a lot of money if you’re not careful about how you spend your budget but with the right strategy, you can optimize your campaigns on a monthly basis. This is why it’s best to hire a professional PPC team to help to optimize your advertising campaign in the most cost-efficient way.

Fastest Way to Get Targeted Traffic

  • Traffic is your lifeblood when you have a website for your business. However, you don’t want just any type of traffic but targeted traffic which can lead to sales.
  • SEO or search engine optimization is one of the most common ways to get targeted traffic for your business. However, everyone knows that it can take a lot of time to get the results that you need with SEO. If you want to next best alternative to SEO, it’s PPC.
  • With PPC, you’re not just getting quality traffic but almost immediate results as well. And by quality traffic, we’re talking about users who are actively searching for your business. Once you have set up your account and launch the campaign, you can receive traffic and even sales on the same day.

Easiest Method to Test If Your Product Sells

  • So, you have a great-looking website and products that are ready for shipping but you have no idea if they will sell. What’s the fastest way to test if your products will actually sell? Pay Per Click, of course!
  • You can run a PPC campaign on a platform like Google Ads and aim for about a thousand targeted clicks. Measure your results and you’ll have a fairly good idea about the viability of your product.
  • Testing through a targeted PPC campaign may cost you some money but it’s more than worth the investment to know how your website and product will perform.

Works Well With Other Advertising Channels

  • PPC can be an integral part of your digital advertising strategy and plays nicely with other marketing methods.
  • For example, content marketing is now the more preferred channel in the world of online marketing. Businesses are investing in producing original content to go with the customer buying cycle. If you have excellent content and you want to quickly drive traffic to your website, PPC should be your go-to.
  • PPC and SEO also work very well together. This is because the traffic and impressions are generally to the same targeted audience – consumers that use search engines to find information, products, or services. How well your PPC campaign performs in terms of clicks and conversions can provide excellent insight as to which keywords to prioritize in your SEO campaign.

You’re in Control

  • One of the best benefits of PPC channels such as Google Ads is the wealth of options that are available to you for reaching potential customers. Sure, the default campaign settings have their nuances but ultimately, you’re in control.
  • For starters, you are free to choose the keywords or placements to target and their restrictions. Also, new business owners need not worry because PPC offers great flexibility, even if you want to start small. You’re free to set a budget and how much money to bid for each target keyword. Basically, you’re free to spend whatever you want.
  • If you want to change anything from your campaign, you can do so in real-time. For instance, you can scale up immediately if you’re seeing positive results. If you want to take a break from your PPC campaign, you can simply pause and your ads will stop showing, and so is your ad spend.

6 Ways a PPC Management Company Help Grow Your Business

PPC is a powerful advertising tool that can provide instant traffic and higher conversions to your website. However, it’s easy to waste money on an ineffective PPC campaign. Small businesses to complex enterprise organizations can benefit from what a PPC management company can offer. Here are some ways a PPC management service can be a powerful tool to help grow your business:

Pay Per Click Management Has Changed

Many experts and marketing execs may scoff at the idea of hiring a digital marketing company to manage a PPC campaign. But in reality, PPC marketing such as Google Ads has become quite confusing over the years

Even if you believe you’re familiar with the old Google AdWords system, the current PPC ecosystem will leave you perplexed. Sure, you can probably quickly set up an account and launch the campaign quickly. You may be even able to set a monthly budget and limit your bids. But that’s not all it takes for a successful PPC campaign.

For instance, if you want to set up ads to only show up at certain times of the day or only compete with low-cost keywords, you’ll need a fair bit of PPC expertise. Some people may argue that the Google Ads system is easier than ever but it’s far from intuitive. Except for a few steps early in the process, setting up and optimizing

Seo And Digital Marketing Agency For Ppc Management
Seo-Services-Salepilot

Leverage the PPC Expert’s Experience

Unless you’re already a PPC veteran, there’s a lot of ground to cover when it comes to PPC management. Your success depends heavily on how knowledgeable you are about pay per click. You can train someone from your team to become a PPC expert but it’s far from the best option. This is where a PPC management service agency comes into play.

PPC management experts live, sleep, and breathe PPC. Hiring a digital marketing company means that you’re leveraging a PPC professional’s extensive experience. A PPC expert runs a pay-per-click campaign on a daily basis and is constantly training and educating himself about the latest trends and practices.

Also, an expert has the necessary certification and expertise to help your business drive targeted traffic to your website – leading to higher conversion rates. With a PPC professional at the helm of your campaign, your campaigns will always be ahead of the curve and be flexible enough to adapt to emerging trends.

Tracking Requires Technical Expertise

The ability to track not just the sales but where they are coming from is the foundation of any good PPC platform. Fortunately, many PPC programs like Google Ads offer no shortage of tracking configurations that will help you stay on top of your campaign.

Good analytics can demonstrate which keywords and placements have the highest chance of generating conversions. Also, PPC analytics enable you to compare your ROI by measuring the cost of each conversion. You have to keep in mind that in PPC, it’s not about the clicks but the leads and sales.

With expert tracking, you can tell how well your campaign is doing and which areas you can improve. If some aspects of the campaign are underperforming or costing too much money, you can tweak optimization or reallocate funds.

Digital-Marketing-Agency-For-Higher Ed
Seo And Digital Marketing Agency For Ppc Management

Scaling Your Advertising Campaign

So, you have your PPC campaign set up and you’re getting clicks and the works. Of course, you’re happy! Thus, you decide that it’s time to scale your campaign because you want more of the clicks.

Many advertisers will likely increase their daily budget by as much as 50%. Over the next weeks, they notice that the cost per click (CPC) has increased. Instinct dictates that they should reset the daily budget limit but increase the bid amounts. As the days go on, the clicks come few and far in between and their monthly budget gets spent in just a few days. What exactly is going on?

In all honesty, scaling a PPC campaign isn’t as easy as it seems. That is if you want a scaled campaign that can bring in more targeted customers. Adjusting your daily budget limits or bid amounts is a crude strategy at best and will only hurt your ROI. Don’t even think of using broader general keywords for scaling your campaign because you’ll only end up with higher CPCs that don’t convert.

Scaling a paid search campaign requires a sophisticated and in-depth strategy. This is why you need to work with a professional PPC management company to get it done.

Writing Effective Ad Copy

You can’t really talk about managing a PPC campaign without mentioning the actual ad copy. When it comes to PPC ad copy, every word matters. Less optimized ad copies may get you some clicks but you’ll also need the ad relevancy to be on-point or your conversion rates will suffer.

A PPC expert understands that elements that go into an excellent ad copy. This person will research, study the competition, and create ad copies based on what works best. For the uninitiated, the quality of your ad copy can affect your ad score as well.

A strong copy will evoke a strong reaction from your target customers which eventually leads to conversions.

 
Seo And Digital Marketing Agency For Ppc Management
Salepilot-Digital-Marketing-Seo-Services-Agency

Creating a Strategy That Works for You

As mentioned, the best chance to succeed in PPC advertising is to have a sophisticated but realistic plan. Unless you’re looking to experiment with your campaign, hiring a PPC management company is your best bet to prevent wasted ad spend and time.

A good PPC management company can devise a strategy that works best for your business. While there are best practices with regard to managing a PPC campaign, there’s no such thing as a strategy that will universally work for all types of businesses.

PPC experts, as good as they are, aren’t familiar with the ins and outs of your business. They will analyze your current PPC plan and will have questions that need to be answered. This will help the experts better understand how they can sell your business.

Why Choose SalePilot as Your PPC Management Company?

Extensive Keyword Research:

One of the ways that SalePilot will develop your PPC strategy is by doing advanced keyword research and selection. We’ll make sure that we’re targeting the right audience that will improve your conversion rates.

 

Creation of Effective Ad Copy:

Writing good copy for PPC ads is tricky. We won’t waste your time and money with forgettable PPC ads. At SalePilot, we choose our words carefully to create targeted ads with copies that will make the audience feel something.

 

Landing Page Optimization:

If you feel like your landing page needs a much-needed update, SalePilot will also be able to accommodate your needs. We do A/B testing for landing pages which is essential if you want conversions. This is to see which version of your landing page brings in more clicks and better conversions.

 

Transparent PPC Management Pricing:

At SalePilot, we always aim to form a strong working relationship with our clients. This is why we’re all about transparency. Right off the bat, we’ll tell you if our services are a good fit for your business based on management costs.

 

Detailed Reporting:

SalePilot’s way of PPC management is all about involving you as the client. Most PPC platforms include comprehensive data tracking tools that will let us know how well your campaign is performing. You’ll know everything you need to know and we’ll give educated suggestions on how to proceed.

Have A Question? Ask Us

Digital-Marketing-Agency-For-Higher Ed