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Get More Leads with the Leading Real Estate PPC Management Agency

What Is Real Estate PPC?

Pay-per-click (PPC) marketing is undoubtedly one of the most rewarding methods of lead generation in real estate. Real Estate PPC advertising is an internet marketing model where you pay a fee every time one of your ads is clicked or viewed by a visitor. Essentially, Real Estate PPC is a way of buying visits to your website rather than waiting to earn these visits organically.

In the industry, Real Estate PPC enables advertisers to bid for ad placement in a search engine’s sponsored links each time a prospect searches for a keyword associated with the real estate business. For example, if you bid on the keyword “Mixed used real estate,” your ad might show up at the top spot on the Google results page every time someone searches for that keyword. Every time the ad is clicked, the visitor is taken to your website, where you have more control of how you present your brand and services.

This guide will cover how SalePilot Real Estate PPC Agency can help agents generate leads, and potential ROI involved, the performance goals to consider, and when to bring a PPC management professional into the mix.

Real Estate PPC  Agency

Why Real Estate Agents Should Utilize Real Estate PPC Services

As a real estate agent, Real Estate PPC advertising allows you to reach and engage with your target audience effortlessly and effectively for a better ROI. Below are other reasons why you should use Real Estate PPC for your real estate business:

Generate Real Estate Leads 

In the current highly competitive real estate marketplace, you need to find quality leads to sustain and grow your business. The most effective way to generate real estate leads is to drive them to your website, which is where PPC lead generation delivers a stellar performance. Although other forms of advertising come with their own unique benefits, there is no guarantee the target audience you are advertising will have any interest in what you are offering. However, with PPC, you can target prospects at the exact moment they are searching for a home. PPC marketing puts you in the limelight, where you enjoy an impactful presence and an ability to drive online traffic to your website, thereby increasing clicks and leads. Ideally, PPC lead generation in real estate can help you to:

  • Attract visitors who are looking for the real estate portfolio that you are offering
  • Achieve immediate keyword rankings and traffic
  • Bid on various stages of the marketing funnel
  • Control the message for each stage
  • See what prospects are searching for, and tailor your messaging to their needs
  • Track your ROI

SalePilot's Real Estate PPC Services

Drive Sustainable Client Acquisition With Powerful Ads

At SalePilot, we provide you with the best tools and techniques to help you turn more prospects into customers. As a real estate PPC Agency, our goal is to determine the right Real Estate PPC strategies to complement your business model and industry requirements. We use data-driven research to find the audience in need of your real estate services, ensuring campaigns with better conversion rates. With our specialized PPC agency, your real estate firm is in good hands.

Keyword Research & Strategy

The most important aspect of SEO is keyword research and strategy. Our team of real estate PPC experts studies your target audience and determines the relevant keywords that are being searched. Through excellent keyword research, your pay-per-click marketing campaigns will generate quality leads for your business.

PPC Management

SalePilot provides full pay-per-click management for your campaigns, so you can focus on more critical tasks for your business. Our real estate PPC Agency has helped numerous real estate firms achieve an excellent online presence with our brand of Real Estate PPC management.

Landing Page Conversion

Don’t waste clicks on your pay-per-click ads. Leverage SalePilot’s conversion rate optimization service and ensure less bounce rate and more conversions. Our real estate PPC Agency run high converting campaigns that highlight your real estate services and turn visitors into customers.

Web Design And Development

SalePilot offers web design and development as part of its real estate PPC services. Our knowledgeable web developers will work with you to create a website that makes your brand stand out. Any website we develop is optimized, responsive and 100 percent built from the ground up.

Nextdoor Advertising

You can tap into Nextdoor’s exclusive online community of local consumers and promote your real estate firm to them. SalePilot’s real estate PPC Agency can assist you in setting up your Nextdoor account and running paid ads that convert well.

Ads A/b Split Testing

We offer split testing on your pay-per-click marketing ads to ensure you invest in the right campaigns that promote your real estate services. We test several versions of your ads, from copy to images and links. Learning which ads are high-performing can help you shift your budget allocation and get even better results.

Social Media Marketing

SalePilot’s real estate PPC services include social media marketing to support your pay-per-click marketing campaigns with shareable content. Our social media team will help you create a content strategy that engages your audience while consistently promoting your real estate services.

Google/Bing Ads Management

Our real estate PPC company can manage your Google or Bing Ads campaigns and optimize them for better performance. We provide full pay-per-click management that ensures your ad sets are running properly and set up for conversions.

Landing Page Conversion

Don’t waste clicks on your pay-per-click ads. Leverage SalePilot’s conversion rate optimization service and ensure less bounce rate and more conversions. Our real estate PPC Agency runs high-converting campaigns that highlight your real estate services and turn visitors into customers.

Quick FAQ about SalePilot Real Estate PPC Services

SalePilot is a Real Estate PPC agency based out in the USA, offering Real Estate PPC Advertising services nationwide. With pay per click (PPC) advertising, We bring buyers directly to your real estate website, where they convert to warm leads. Contact us to know more about our Real Estate PPC agency.

SalePilot Real Estate PPC Advertising agency creates:

  • Text Ads
  • Local Ads
  • Video Ads
  • Banner Ads
  • Promotions, and
  • Social media campaigns for your Real Estate Firm.

We also provide monthly management services for Real Estate PPC campaigns. Contact us to know more about our PPC Advertising Services for Real Estate Firms. 

SalePilot Real Estate PPC Agency believes in Smart Marketing Solutions, without burning a hole in your pocket. You may expect to spend roughly somewhere between $200–$400 / month on your lead generation needs, based upon your location and business goals. Contact us to know more about our Real Estate PPC agency.

The real estate industry is highly competitive and staying on top of the game requires focus, consistency, and the ability to keep up with the latest marketing trends. As a real estate company that wants to grow and generate more revenue, you need to be where your target audience can find you: online.

A recent survey revealed that 93 percent of potential home buyers visit websites when looking for a new home and 73 percent of real estate agents use Facebook to attract clients. Today, for a real estate company to stand out from the competition, a robust online presence is more necessary than ever. A strong digital marketing strategy can help you generate more leads that convert into sales. One such approach is pay-per-click (PPC) marketing. Real Estate PPC is a marketing model of placing sponsored ads on top of search engine results pages (SERPs).

Many businesses view pay-per-click advertising as an overnight solution to boosting sales and revenue. While it’s true that a real estate company could instantly profit from effective Real Estate PPC ads, real estate PPC is more than just a short-term solution – the method can bring many more benefits to your business in the long run.

To ensure continued client growth, a real estate company should focus on creating a pay-per-click strategy that builds brand recognition and establishes trust with new and existing customers. You can do this with your own team, or you can invest in expert help. SalePilot is a digital marketing agency with over 15 years of experience. SalePilot’s Real Estate PPC agency can help you bring more leads to your business while maintaining your brand’s visibility to prospective clients. With this approach, your PPC campaigns are created to simultaneously generate leads faster and acquire new clients over time.

Why Real Estate PPC Works

There are more opportunities today to reach your customers and prospects than ever before. At the same time, there’s more competition. Results pages and social media platforms are flooded with content. Millions of blogs, videos, and graphics are published every single minute. This information overload makes it harder than ever to get your message in front of the people who matter most.

Unless you use paid search. Paid search campaigns allow you to target your audiences (based on who there are, where they live, what their interests are, and more) and guarantee that your message hits its mark.

Real Estate Ppc
Real Estate Ppc Agency - Salepilot Digital Marketing Agency

We Keep You Involved

We’ve heard the horror stories before – a campaign manager will take your money, disappear for months at a time, only to reappear with a tiny synopsis of what he’s been doing while he’s been gone.

But paid search is a real-time strategy. We think you deserve to know what’s happening with your campaigns, every step of the way. Our proprietary platform helps keep you in the know, and our hands-on project management team delivers reports regularly.

Whether our campaigns are succeeding, faltering, or in a lull, you have a right to know what’s going on, as well as what our team is doing to meet your goals and deliver the ROI you expect.

Why Real Estate PPC Matters For Realtors and Real Estate Firms

  • It’s Cost-Effective

    One very common misconception about Real Estate PPC has something to do about its cost. Many people believe that you need a lot of money to succeed in Real Estate PPC advertising. That’s not the case at all. Sure, you’ll end up wasting a lot of money if you’re not careful about how you spend your budget but with the right strategy, you can optimize your campaigns on a monthly basis. This is why it’s best to hire a professional Real Estate PPC team to help to optimize your advertising campaign in the most cost efficient way.

  • Fastest Way to Get Targeted Traffic

    Traffic is your lifeblood when you have a website for your business. However, you don’t want just any type of traffic but targeted traffic which can lead to sales. SEO or search engine optimization is one of the most common ways to get targeted traffic for your business. However, everyone knows that it can take a lot of time to get the results that you need with SEO. If you want to next best alternative to SEO, it’s Real Estate PPC. With Real Estate PPC, you’re not just getting quality traffic but almost immediate results as well. And by quality traffic, we’re talking about users who are actively searching for your business. Once you have set up your account and launch the campaign, you can receive traffic and even sales on the same day.

  • Easiest Method to Test If Your Product Sells

    So, you have a great-looking website and products that are ready for shipping but you have no idea if they will sell. What’s the fastest way to test if your products will actually sell? Pay Per Click, of course! You can run a Real Estate PPC campaign on a platform like Google Ads and aim for about a thousand targeted clicks. Measure your results and you’ll have a fairly good idea about the viability of your product. Testing through a targeted Real Estate PPC campaign may cost you some money but it’s more than worth the investment to know how your website and product will perform.

  • Works Well With Other Advertising Channels

    Real Estate PPC can be an integral part of your digital advertising strategy and plays nicely with other marketing methods. For example, content marketing is now the more preferred channel in the world of online marketing. Businesses are investing in producing original content to go with the customer buying cycle. If you have excellent content and you want to quickly drive traffic to your website, Real Estate PPC should be your go-to. PPC and SEO also work very well together. This is because the traffic and impressions are generally to the same targeted audience – consumers that use search engines to find information, products or services. How well your Real Estate PPC campaign performs in terms of clicks and conversions can provide excellent insight as to which keywords to prioritize in your SEO campaign.

  • You’re in Control

    One of the best benefits of Real Estate PPC channels such as Google Ads is the wealth of options that are available to you for reaching potential customers. Sure, the default campaign settings have their nuances but ultimately, you’re in control. For starters, you are free to choose the keywords or placements to target and their restrictions. Also, new business owners need not worry because Real Estate PPC offers great flexibility, even if you want to start small. You’re free to set a budget and how much money to bid for each target keyword. Basically, you’re free to spend whatever you want. If you want to change anything from your campaign, you can do so in real-time. For instance, you can scale up immediately if you’re seeing positive results. If you want to take a break from your PPC campaign, you can simply pause and your ads will stop showing, and so is your ad spend.

6 Ways a Real Estate PPC Marketing Company Help Grow Your Business

Real Estate PPC is a powerful advertising tool that can provide instant traffic and higher conversions to your website. However, it’s easy to waste money on an ineffective PPC campaign. Small businesses to complex enterprise organizations can benefit from what a Real Estate PPC Marketing and Management company can offer. Here are some ways a Real Estate PPC management service can be a powerful tool to help grow your business:

Pay Per Click Management Has Changed

Many Real Estate PPC Agency experts and marketing execs may scoff at the idea of hiring a digital marketing company to manage a Real Estate PPC campaign. But in reality, Real Estate PPC marketing such as Google Ads has become quite confusing over the years

Even if you believe you’re familiar with the old Google AdWords system, the current Real Estate PPC ecosystem will leave you perplexed. Sure, you can probably quickly set up an account and launch the campaign quickly. You may be even able to set a monthly budget and limit your bids.

But that’s not all it takes for a successful Real Estate PPC campaign.

For instance, if you want to set up ads to only show up at certain times of the day or only compete with low-cost keywords, you’ll need a fair bit of Real Estate PPC expertise. Some people may argue that the Google Ads system is easier than ever but it’s far from intuitive. Except for a few steps early in the process, setting up and optimizing

Real Estate Ppc Agency - Salepilot Digital Marketing Agency
Real Estate Ppc Agency - Salepilot Digital Marketing Agency

Leverage the Real Estate PPC Expert’s Experience

Unless you’re already a Real Estate PPC veteran, there’s a lot of ground to cover when it comes to Real Estate PPC Marketing and Management. Your success depends heavily on how knowledgeable you are about pay per click. You can train someone from your team to become a Real Estate PPC expert but it’s far from the best option.

This is where a Real Estate PPC Marketing and Management service agency comes into play.

SalePilot Real Estate PPC Agency lives, sleeps, and breathes PPC. Hiring a digital marketing company means that you’re leveraging a PPC professional’s extensive experience. A Real Estate PPC expert runs a pay-per-click campaign on a daily basis and is constantly training and educating himself about the latest trends and practices.

Also, an expert has the necessary certification and expertise to help your business drive targeted traffic to your website – leading to higher conversion rates. With a Real Estate PPC professional at the helm of your campaign, your campaigns will always be ahead of the curve and be flexible enough to adapt to emerging trends.

Tracking Requires Technical Expertise

The ability to track not just the sales but where they are coming from is the foundation of any good PPC platform. Fortunately, many PPC programs like Google Ads offer no shortage of tracking configurations that will help you stay on top of your campaign.

Good analytics can demonstrate which keywords and placements have the highest chance of generating conversions. Also, Real Estate PPC analytics enable you to compare your ROI by measuring the cost of each conversion. You have to keep in mind that in Real Estate PPC, it’s not about the clicks but the leads and sales.

With expert tracking, you can tell how well your campaign is doing and which areas you can improve. If some aspects of the campaign are underperforming or costing too much money, you can tweak optimization or reallocate funds.

Real Estate Ppc Agency - Salepilot Digital Marketing Agency
Real Estate Ppc Agency - Salepilot Digital Marketing Agency

Scaling Your Advertising Campaign

So, you have your Real Estate PPC campaign set up and you’re getting clicks and the works. Of course, you’re happy! Thus, you decide that it’s time to scale your campaign because you want more of the clicks.

Many advertisers will likely increase their daily budget by as much as 50%. Over the next weeks, they notice that the cost per click (CPC) has increased. Instinct dictates that they should reset the daily budget limit but increase the bid amounts. As the days go on, the clicks come a few and far in between and their monthly budget gets spent in just a few days.

What exactly is going on?

In all honesty, scaling a Real Estate PPC campaign isn’t as easy as it seems. That is if you want a scaled campaign that can bring in more targeted customers. Adjusting your daily budget limits or bid amounts is a crude strategy at best and will only hurt your ROI. Don’t even think of using broader general keywords for scaling your campaign because you’ll only end up with higher CPCs that don’t convert.

Writing Effective Ad Copy

You can’t really talk about managing a Real Estate PPC campaign without mentioning the actual ad copy. When it comes to PPC ad copy, every word matters. Less optimized ad copies may get you some clicks but you’ll also need the ad relevancy to be on-point or your conversion rates will suffer.

A Real Estate PPC expert understands the elements that go into an excellent ad copy. This person will research, study the competition, and create ad copies based on what works best. For the uninitiated, the quality of your ad copy can affect your ad score as well.

A strong copy will evoke a strong reaction from your target customers which eventually leads to conversions.

Real Estate Ppc Agency - Salepilot Digital Marketing Agency
Real Estate Ppc Agency - Salepilot Digital Marketing Agency

Creating a Strategy That Works for You

As mentioned, the best chance to succeed in Real Estate PPC advertising is to have a sophisticated but realistic plan. Unless you’re looking to experiment with your campaign, hiring a Real Estate PPC Marketing and Management company is your best bet to prevent wasted ad spend and time.

A good Real Estate PPC Marketing and Management company can devise a strategy that works best for your business. While there are best practices with regard to managing a PPC campaign, there’s no such thing as a strategy that will universally work for all types of businesses.

Real Estate PPC experts, as good as they are, aren’t familiar with the ins and outs of your business. They will analyze your current Real Estate PPC plan and will have questions that need to be answered. This will help the SalePilot Real Estate PPC Agency better understand how they can sell your business.

Why Choose SalePilot As Your Real Estate PPC Company

We Use Data-Driven Measures to Create Winning Strategies

SalePilot is committed to seeing our clients succeed. Over the past 15 years, we have provided effective marketing strategies that help businesses grow. Your real estate firm can greatly benefit from our expertise and dedicated teams of marketing experts. With our customized real estate PPC services, you can expect to reach your goals in no time.

We Put Our Clients First

We love working with our clients and we value their input. Our client-centered approach helps us understand their needs and gives us the right direction for creating our strategies. We firmly believe our clients drive our success and we do whatever it takes to execute their ideas.

We Produce Results

We have mastered a reliable process to study, test and implement campaigns that deliver excellent results. While we never promise our clients specific results, we work hard to give them the best possible results. With our years of experience and strategy-building techniques, we are able to meet our clients’ expectations.

We Practice Transparency

SalePilot is 100 percent transparent when it comes to providing progress reports to our clients. We believe that our clients deserve nothing but honesty. We want to earn our clients’ trust and we do this by providing accurate information about the progress of their campaigns.

We Use Data Wisely

We rely on data to study our client’s audience and understand industry trends. Our data-driven approach helps our real estate PPC experts target the right people and, as a result, deliver highly personalized campaigns that make a difference.

Streamlined Communication

We are prompt and reliable. Our team communicates clearly with our partners and gives them constant updates regarding their campaigns. Additionally, you can always reach out to our project managers for any concerns you may have.

Reviews and Reputation Management

Your Real Estate Firm won’t take off when facing negative press and reviews. We know the importance of reputation when building a brand, so we offer review and reputation management services to develop and improve your local reputation.

Contact Us For Real Estate PPC Agency Services

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