Orthodontic Advertising Platforms:
Orthodontist Marketing Services that Bring the Patients You Want...
Orthodontics is the biggest and most popular branch of dentistry. Over the last five years, the orthodontics industry has grown significantly due to favorable demographic trends and sophisticated technological advancements. According to the latest reports, approximately 60 percent of adult Americans receive orthodontic treatments such as teeth whitening, composite veneers, implants and dental crowns.
While the demand for orthodontists is still on the rise, there are some hurdles you need to prepare for. There are now approximately more than 10,000 registered orthodontists in the United States. In addition to its competitive marketplace, there are other hurdles you need to prepare for.
Common Challenges Orthodontists Face
- Too many no-shows, cancellations, or late appointments
- Lack of marketing data
- Staffing or delegation of tasks
- High cost of patient communication
- Constant changes in market demands or customer needs
How SalePilot’s Orthodontist Marketing Agency Can Help You?
As orthodontists, it’s imperative to start making adjustments to your strategies and processes. SalePilot’s orthodontic digital marketing can help streamline your business operations and marketing campaigns. Our orthodontist marketing services have helped several dental practitioners and medical professionals.
Here are other ways our orthodontist marketing experts can help you:
- Streamline your communication process with staff and clients by designing a digital marketing platform for your organization
- Promote your best practices and premier orthodontics facility through social media, email marketing, or search engine optimization (SEO) solutions
- Generate more qualified leads and boost conversions by launching data-driven and cost-effective pay-per-click (PPC) campaigns
- Obtain substantial data using different digital marketing tools and software that will help improve your services and marketing campaigns
SalePilot's Orthodontist Marketing Services
We Employ Data-Driven Campaigns To Grow Your Business
SalePilot is a top-performing digital marketing agency. We provide tailored orthodontist marketing services. Our goal is to help our partners maximize their lead potentials online and boost conversions. Through our innovative digital marketing solutions, we generate a positive return on investment (ROI) for your organization!
Orthodontist Search Engine Optimization (SEO)
Included in our orthodontist marketing services is SEO. We employ proven optimization strategies. Our objective is to improve your search results by boosting your site’s organic traffic.
Orthodontist Website Design And Development
Showcase your best practices and primer facility by building a high-performing website that converts. We have professional digital designers and web developers who work collaboratively with our experienced digital marketing experts. This collaboration allows our team to design and develop a powerful website for your organization.
Orthodontist Social Media Marketing
Social media has become one of the most effective digital marketing platforms today. SalePilot’s Orthodontic digital marketing agency has a dedicated team of social media specialists. We create new brand pages or optimize your current social media campaigns. Our strategy includes organic and social media paid campaigns.
Orthodontist PPC Advertising
Sometimes, your digital marketing campaigns need an immediate boost to position your branding. SalePilot’s Orthodontist marketing services cover pay-per-click marketing and advertising. With the help of our certified PPC specialists, we put your best practices in front and center in no time!
Orthodontist Online Reputation Management
Having a strong and positive online reputation is one of the keys to your success. Allow our orthodontist marketing experts to manage your brand’s presence and reputation. In addition to our review-response strategy, we also implement various marketing campaigns to create positive engagement within your target audience.
Orthodontist Local SEO Services
Part of our orthodontist marketing services is content writing. Partner with our professional content creators and editors with vast experience in digital marketing. We produce a variety of content marketing materials, including blogs, press releases, product descriptions for eCommerce sites and many more.
Orthodontic Content Writing
Make the most out of your lead generation channels with the help of digital optimizers. Our orthodontist marketing experts conduct comprehensive website audits. We also monitor your lead generation campaigns. Within the strategy, we eliminate and calibrate your strategies to boost conversions and provide a maximum ROI for your organization.
Next Door Advertising
Establish strong connections within the local community with the help of our orthodontist marketing experts. We specialize in Nextdoor advertising. Our team implements hyperlocal campaigns that create meaningful relationships with the community you serve.
Find And Engage New Patients For Orthodontics
Braces are not just for kids anymore. Americans have become obsessed with having beautiful smiles. Approximately 25% of orthodontic patients today are adults.
Parents who didn’t have braces when they were young now accompany their children for orthodontic treatment. With the development of barely noticeable clear aligners, like Invisalign, many adults now consider orthodontics a viable option.
Digital Marketing And SEO For Orthodontics
SalePilot can highlight the value of your services and help your orthodontic practice grow. While straightening crooked teeth is a major consideration for orthodontic treatment, there are reasons other than an attractive smile to seek treatment.
Misaligned teeth can cause problems with an individual’s bite and put stress on the jaw that may cause TMJ pain. While some patients will be referred to an orthodontist by their family orthodontist, others may search online for a provider. SalePilot’s comprehensive marketing strategy can connect those prospective orthodontic patients to your practice.
Promote Your Brand With a Full-Service Orthodontist Marketing Agency
We understand that if you work in the Orthodontics industry, you’re probably a lot more focused on patient care than digital marketing. But the truth of the matter is that in today’s competitive marketplace, orthodontists need a strong online presence in order to attract new patients and remain profitable.
Orthodontist Marketing Agency Services are unique because it requires an expert touch to reach the right patients. Patients are taking their Orthodontic care into their own hands and turning online to find information on what ails them and who can treat them. How are you supposed to meet them where they’re searching?
Our Orthodontics Marketing Agency Service is a comprehensive approach by combining the core services we offer to get you in front of potential patients, showing off what your practice can do for them, and converting them into booked appointments. Years of experience result in our team knowing exactly how to establish high-converting marketing funnels to generate revenue for Orthodontic practices just like yours.
Website Design and Development for Orthodontists
Your Orthodontic practice website is the starting foundation for all digital marketing and influences the patient experience for your practice. An outdated, non-responsive website can be detrimental to marketing efforts.
Our award-winning medical website design is developed with local medical SEO and call to action structures perfect for booking new patients and increasing practice revenue.
SalePilot is an experienced designer of custom websites for healthcare practitioners. Your website will likely be a patient’s first contact with your orthodontic practice, so it should leave a favorable impression. An engaging and informative website will highlight your services and give patients the information they need. SalePilot will keyword optimize your site for better search rankings.
SEO Services for Orthodontists
Over 2.9 Million Google searches occur for an Orthodontist each year in the U.S. In addition, each year over 594,000 people search for an Orthodontist Near Me.
Targeted search engine optimization will help new orthodontic patients find your website. SalePilot will focus on increasing your site’s search rankings for specific keywords and markets. Our goal is to drive people to your website and then convert those leads into loyal patients. Once a family member becomes a patient, it is highly likely that others in the family will follow.
SalePilot can help new patients find your website through targeted search engine optimization. We will focus on increasing your website’s search rankings for specific keywords and markets. Conversion optimization will direct potential clients to your site, and then help close those leads.
Local SEO Services for Orthodontist
Local search engine optimization (SEO) is the most effective method for getting the Orthodontics practice in front of local patients accessible today. Orthodontist local SEO differs from conventional marketing and advertising. It employs various online strategies to improve your exposure in local and organic search results for a variety of keywords
The professionals at SalePilot are here for your guidance. We help our clients gain potential patients and expand their services. To know more about Orthodontics local SEO and its prerequisites, contact us. It is our duty to help our clients in the best possible ways.
We have always been proved as the best facilitators for Orthodontic digital marketing services in the USA. Our expert team knows the strategizing of the right local SEO tools at the right time.
Pay Per Click Advertising for Orthodontists
- Google Ads
- Facebook Ads
- Instagram Ads
- Geofencing Ads
- Display Ads
- YouTube Ads
Social Media Marketing For Orthodontists
Many potential clients can be reached through social advertising. Facebook is a social media platform that has 214 million users in the U.S., with many in the 25-34 age demographic. Ads can be structured to target specific groups based on age, geographic area, interests, and other factors. SalePilot’s award-winning social media management can help you connect with the people who are looking for your specialty.
If you’re ready to increase your online visibility and reach new patients, SalePilot can help. Our team has years of experience creating and managing effective social media campaigns for clients in a variety of industries, and we’ll do the same for you.
Contact us today to speak with a strategist about how your Orthodontic practice can earn new patients through social media!
Reputation Management for Orthodontists
SalePilot understands that you work hard to develop trust and rapport with your patients. You value your reputation, and the growth of your practice depends on it. A negative online review can be very damaging. Let SalePilot help you protect and maintain your Orthodontic practice’s excellent reputation.
Review & Reputation Services
- Send patient reviews easily
- Grow reviews on Google, Healthgrades & more
- Respond to review in real-time
- Display reviews on your website
SalePilot Specializes In Orthodontist Marketing Services
An orthodontic practice must consistently attract new patients to grow. Our marketing team will work to increase your web presence and brand awareness, which helps drive referrals to your office.
Contact SalePilot today to customize a digital marketing plan tailored to your specialty.
We focus on bringing value and solve business main challenges
When launching a digital marketing campaign, you don’t want just another cookiecutter marketing agency—you want a dedicated partner. This is the kind of client experience we strive to deliver at SalePilot Digital Marketing Agency.
Quick FAQ about SalePilot Orthodontist Marketing Agency Services
SalePilot is an Orthodontist Marketing Agency based out in the USA, offering Orthodontist Marketing services nationwide. We help attract new patients with SEO, paid advertising, social media, local SEO and more. Contact us to know more about our Orthodontist Marketing services.
SalePilot Orthodontist Marketing agency creates advertising, public relations, promotions and social media campaigns for your practice. This includes creating ads and researching the best media in which to place them. This helps us to generate testimonials and referrals to drive traffic. Contact us to know more about our Orthodontist Marketing agency.
Without advertising, chances are your practices won’t survive. Smart advertising helps develop your good reputation and reach patients who otherwise might never hear of you. It also helps with Orthodontist promotions, such as the announcement of new services, discounts and special events. Contact us to know more about our Orthodontist Marketing agency.
6 best Orthodontist marketing strategies for attracting patients
Let’s take a look at the top six Orthodontist marketing strategies.
1. Help future patients find you with search engine optimization (SEO)
Search engine optimization (SEO) refers to a number of strategies designed to boost your rankings in search engine results for keywords and phrases related to your business.
Successful SEO campaigns begin with keyword research.
You can use tools like Keyword Tool to help you uncover topics that potential patients are interested in learning about. Then, you can include those keywords in strategic places on your website like your title tags, meta descriptions, page headings, and site content.
It’s also important to use local keywords and strategies to reach more people in your area. You can do this by including location-based keywords in your title tags and site content, and you can also register your practice on Google Maps and claim your business listings on Google My Business, Bing, and Yelp.
SEO positions you as a leader in your field and makes it easier for people to find your practice online and contact you to schedule an appointment.
2. Build patient relationships with content marketing
After you determine the keywords and phrases people search to find your practice, you can create original content on your site to address their questions.
You can also add a blog to your site to make it easy to add new content on a regular basis, and keep it updated with the latest medical advice, industry news, and helpful information.
In addition, you can add visual content like photos and videos to give potential patients an inside look at your office and providers.
Content marketing will position you as a leader in your field, and it will help people feel more confident in their decision to choose your practice.
3. Get more appointments with pay-per-click advertising (PPC)
Pay-per-click or PPC advertising is an advertising model that allows marketers to set a budget and bid on the keywords and phrases they want to trigger their ads in search results.
For example, you could bid for ad space in Google search results when users search “orthodontist in Harrisburg PA,” or other keywords that indicate that they’re searching for the services you offer.
Then, if a searcher clicks and visits your site, you’ll pay the amount that you bid to display. But if the user doesn’t click through to your site, you won’t pay a cent for the placement.
If you’re looking to quickly increase website traffic and attract more patients, PPC advertising is a great option. Your campaigns can start sending qualified traffic to your orthodontist the minute you launch them.
You can also use remarketing to reach people who have visited your website and remind them that your practice is a great option for their orthodontic needs.
4. Launch an A+ website
Great web design is essential for your online marketing strategy. Your site is often the first impression you make on a potential patient, and it needs to show that you are professional and trustworthy.
At SalePilot, our team of designers creates custom websites that not only look great but perform well in search results. Whether you’re looking to refresh an old design or launch a new site from scratch, we can help you get the results you want.
In addition, all of our sites are mobile responsive, so they will continue to look great and perform well across a host of devices including smartphones and tablets.
5. Interact and engage potential patients with social media
Maintaining a presence on social media sites like Facebook, Twitter, and LinkedIn is a great way to connect and develop relationships with patients and potential patients.
If people have questions about your practice, they can contact you via social media, and these platforms also give you the opportunity to provide people with the information they need to contact your practice and schedule an appointment.
You can also keep your social media sites updated with fun photos of your office and staff. This can put potential patients at ease and help them feel more comfortable choosing you for their orthodontic care.
6. Nurture patient relationships with email marketing
Email marketing is an extremely efficient and cost-effective way to keep in contact with patients and potential patients and provide them with important updates about your practice.
You can consider sending a weekly or monthly email update to highlight the latest happenings with your practice and the orthodontic field.
Using email marketing platforms, you can easily create and design emails, manage subscribers, and access real-time data about your campaigns. This allows you to tweak your email campaigns to get the greatest possible engagement and ROI.
3 benefits of Orthodontist marketing
Internet marketing can have a wide variety of benefits for businesses in any industry, but there are a few reasons it works particularly well for orthodontists.
1. Increased rankings in search results
One of the most important Internet marketing strategies today is search engine optimization, or SEO, which will help your website rank higher in search results for keywords and phrases related to your practice.
This is extremely important since websites that rank in the top three search results receive more than 50% of the clicks on the results page.
This means that more people will be able to find your site, learn more about your services, and ultimately contact you to schedule an appointment.
2. Heightened awareness
The higher your website appears in search results, the more people will come in contact with your practice’s name. So if you’re looking to boost awareness of your business, Internet marketing is a great option.
As more and more people find your site and the valuable content you publish, they will also be more likely to recommend your practice to friends and family members who need your services.
This digital version of word-of-mouth marketing is extremely beneficial since people tend to trust recommendations from friends and family over a company’s advertisements.
3. More qualified traffic
Internet marketing also ensures that the people who visit your website will be more interested in your services.
Strategies like search engine optimization (SEO) and pay-per-click advertising (PPC) allow you to reach customers when they are already actively searching for keywords related to orthodontists online. These searchers likely want to find an orthodontist in their area, and they will be more likely to want to learn more about your practice and ultimately contact you.
Get The Perfect Digital Marketing Plan For Your Practice
Your patients need the right diagnosis, procedures, and treatments to achieve beautiful, glowing teeth. You need the right combination of Digital Marketing techniques to make heads turn on the Internet. To set you apart from the ever-increasing competition on the web, our Digital Marketing specialists will prescribe just the right Orthodontics marketing plan to get you noticed.
Your highly-effective Orthodontist marketing prescription can include:
How Do You Choose an Orthodontist Marketing Agency?
So you’ve decided to partner with an Orthodontist Marketing agency but are not sure where to start. Choosing a digital marketing agency is never easy so here are several key areas to help you make the right choice.
Thorough Knowledge of the Orthodontics Industry
Not all marketing industries are created equal, and marketing the Orthodontics industry is a unique challenge. Partner with an Orthodontist Marketing Agency that has high-level knowledge and experience in the Orthodontic industry. Although Orthodontic spending is increasing, it’s a very saturated market and consumers are conservative.
An experienced Orthodontist Marketing Agency will have a firm grasp of the issues facing orthodontists – and consequently, develop a plan to overcome them. Look for signs like the ability to demonstrate in-depth knowledge of local key players, your competitors, and marketing tools that might affect your business.
Understands the Importance of Patient Experience
Consumers are always at the center of the patient-customer interaction in just about every Orthodontic workflow. Orthodontists must be able to keep up with the needs of the patients which means establishing trust with customers by providing a unified brand experience.
Orthodontist Marketing Agency that understands the patient experience will help you take control of your online presence. They’ll know how to project your practice or facility to consumers. Plus, they’ll ensure that there’s no disconnect between real-life patient experience and your online presence. As a result, you can get new patients via numerous channels while keeping current ones engaged.
Helps You Build Trust and Credibility
Trust is at a premium for medical professionals and Orthodontists. The right Orthodontist Marketing Agency will have a plan to build your online reputation. For starters, they can develop a content strategy that will establish your company as the authority in specific health-related topics. With a blog, you’re projecting a medical expert brand by helping potential patients with their health-related questions.
Also, the Orthodontist Marketing Agency should have a reputation and review management plan in place. This is especially needed when you’re dealing with numerous negative reviews, a malpractice lawsuit, or receiving negative press coverage. The right agency can help repair or even improve your Orthodontic’ digital reputation.
Deliver a Return on Your Investment
Marketing is an investment and it’s in your organization’s best interest to get the results that you paid for. Simply put, an Orthodontist marketing agency must be able to deliver results. Although some aspects of digital marketing can take a long time before you see the results (SEO, content marketing), you should feel confident that your marketing campaign is delivering tangible improvements to your brand.
Ask the Orthodontist Marketing Agency to explain how they will assist in achieving your goals and objective. A good agency knows not to make lofty promises and cookie-cutter strategies. Also, check if the agency has a system to monitor results and to actively report the ROI.
Over a few months, you should see some significant improvements to critical marketing KPIs like the number of leads, lead quality, traffic, and the number of calls or appointments. You are investing in an Orthodontist marketing agency because you want results. Don’t move forward if they’re unable to provide measurable and meaningful goals and their plan to help achieve your marketing objectives.
Why Partner With SalePilot for Your Orthodontist Marketing Needs?
When Orthodontists partner with SalePilot Digital Marketing, they don’t just get proven marketing strategies
and fresh creatives – they get results that matter. Here are some services our clients can expect from us:
Digital Marketing Experts
When you choose SalePilot, you partner with a brilliant team of digital marketing experts. Here, we value collaboration to create and implement the best solutions to grow your business. From our account managers to specialists and strategists, expect high-quality output and unparalleled customer experience.
At SalePilot, we outline our strategies based on your campaign requirements and goals. We employ tactical data analytics to ensure we’re hitting your objectives. This is why we take the time to briefly discuss your project scope so you can align every milestone with your goals.
Isn’t it frustrating when you’re uncertain about the results of your marketing investments? At SalePilot, we make sure our partners understand every data we present to them. Our team is completely transparent when it comes to reporting. We send executive summaries and ensure you understand every result and recommendation we provide you.
Another reason many clients love to work with us is that we always go the extra mile! We constantly look for better ways to innovate your business. We put our best foot forward to deliver the best possible service for our partners.
We are prompt and reliable. Our team communicates clearly with our partners and gives them constant updates regarding their campaigns. Additionally, you can always reach out to our project managers for any concerns you may have.