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Acquire more high-value cases for your firm with a specialized Law Firm marketing agency.

In today’s hyper-connected world, consumers are using the internet to research and purchase virtually every product or service available. Out of necessity, most businesses have adapted to digital marketing strategies like creating websites, setting up social media profiles and implementing paid ads.

This hasn’t been the case for the legal industry. Law firms and lawyers have been slow to move their marketing strategies away from the traditional and into the digital. While many law firms want to invest in digital marketing, many face organizational challenges that prevent them from doing so.

Research has revealed that 57 percent of law firms have difficulty convincing their leaders to implement digital marketing solutions.

While it’s evident that digital marketing can help any business win more clients and increase revenue, the challenge lies in finding the skills, resources, and capacity to get started. When legal work takes up most of your time and marketing takes a backseat, consider partnering with a marketing company that provides the law firm marketing services your business needs.

Digital Marketing for Law Firms

SalePilot is an established digital marketing agency with over 10 years of marketing expertise. Our law firm marketing company has helped legal organizations achieve their goals with customized strategies and purpose-driven campaigns.

Whether it’s to hire a lawyer or to find an answer to a legal question, Google and other search engines have become the go-to source for your target audience. When these folks go online, how can you make your law firm show up at the top of the results pages?

SalePilot can help.

Law Firm Marketing Agency
Law Firm Marketing Agency - Salepilot Digital Marketing Agency

How SalePilot helps you turn digital marketing into new and returning clients

At SalePilot, we specialize in working with law firms, like yours, looking to gain recognition and grow their client base.

We uncover who your target market is, what types of searches they conduct online, and where they perform these searches. We then use that data to create a custom strategy certain to deliver the results you deserve. Here’s how we get it done:

Leverage the Power of Social Media

by optimizing your profiles and building a community of loyal followers who’ll help promote your firm on your behalf.

Create and Share the Type of Content

that we know your audience is looking for. This not only improves your search rankings but helps establish you as a leader in the field.

Protect Your Online Reputation

and address any reviews or complaints professionally and quickly.

Use Paid Media

to help reach an untapped audience. Our strategies are fluid – designed to adapt and change to meet the needs of our clients and the market.

Law Firm Digital Marketing Services

Leverage Targeted Traffic And Valuable Content To Generate Quality Leads

When a company steps into the world of digital marketing for the first time, things might seem overwhelming. SalePilot ensures that clients are walked through each marketing method and its benefits, giving them a working knowledge of basic marketing concepts. Our law firm marketing experts provide our clients with strategies that help grow their businesses and achieve their goals. Here’s what our law firm marketing can do for you:

Law Firm Search engine optimization (SEO)

SalePilot offers search engine optimization as part of its law firm's digital marketing services. Our SEO specialists check your website content and optimize each element to increase your search engine visibility. With the right SEO strategy, your business will see benefits long after you’ve created your campaigns.

Law Firm Web Design And Development

SalePilot's web design and development team delivers responsive, fast websites with a focus on optimized content and enhanced user experience. Together with our Chiropractor digital marketing experts, we'll deliver a business website that turns visitors into leads.

Law Firm Social Media Advertising

Conquer social media with industry-specific content that speaks to your ideal audience. Demonstrate your law firm’s strengths and expertise with strategic content across multiple social media channels. Rest assured that our social media specialists will always deliver excellent results.

Law Firm Pay Per Click Ads

Run high-converting pay-per-click (PPC) ads to build your brand and drive instant traffic to your website or landing pages. You can target your audience, get quality leads and get the most out of your budget. Our law firm marketing experts will help you create ads that deliver the best results.

Law Firm Online Reputation Management

Increase positive online reviews while managing negative ones. SalePilot has online reputation management software to help you improve your review rating, increase a potential client’s trust and establish a highly credible law firm.

Law Firm Local SEO

Target your local consumers and book more clients for your law firm. SalePilot’s law firm marketing experts will optimize your Google My Business listing to get the visibility that turns views into clicks and conversions.

Law Firm Next Door Advertising

Our law firm marketing company can help you advertise on Nextdoor, a location-based network. Once we’ve established that your firm is qualified to advertise to Nextdoor’s exclusive community, we’ll create compelling ads to bring in more clients in your area.

Law Firm Content Writing

Content marketing is essential to the success of any marketing campaign. Our law firm marketing services include content creation for your web pages, blogs, and other marketing needs. Our dedicated writers produce relevant, engaging and optimized content that drives your business goals.

Law Firm Conversion Rate Optimization

SalePilot’s law firm marketing company can make every website or landing page visit count with conversion rate optimization strategies. We’ll look at every element on your landing page and implement necessary changes to turn more visitors into customers.

Focus your efforts on getting the type of clients you want

We’ve seen it time and time again: law firms create general marketing strategies in the hopes of reaching the most amount of potential clients.

But a huge percentage of those so-called potential clients never turn into actual conversions. That could be for a number of reasons including:

– The prospect was never really in the market for a lawyer (they might’ve just been looking for a simple legal answer, which they found online)

– The prospect isn’t an ideal match for the law firm (perhaps, because the firm doesn’t handle the type of case the prospect is in need of)

Law Firm Marketing Agency - Salepilot Digital Marketing Agency
Law Firm Marketing Agency - Salepilot Digital Marketing Agency

This is marketing gone wrong

Reaching out to prospects who’ll never become clients is a waste of money and resources.

SalePilot’s approach to digital marketing changes all that. We rely on data-based decisions to target the clients you want with laser precision.

No more wasting time or money with a spray-and-pray approach. With SalePilot, you can now build the type of client base you know is best for your firm.

Promote Your Practice With A Full-Service Law Firm Marketing Agency

SalePilot is a comprehensive Attorney and Law Firm marketing agency. Our services are designed to increase the productivity of Law Firms Nation Wide. We take pride in our work and offer our expertise to a handful of Law Firms in each state. The SEO professionals at SalePilot specialize in providing sophisticated law firm marketing solutions to help law offices reach their potential.

The digital marketing team at SalePilot offers a wide variety of services to help your firm achieve its goals and stay on top of the competition. In a short amount of time, we have already become a leader in law firm marketing. The reason is simple:

Very few digital marketing companies can provide around-the-clock help. While our competition is sleeping, our team is working hard to get your firm ranked at the top. Here are our services.

Law Firm Marketing Agency - Salepilot Digital Marketing Agency
Real Estate Marketing

Law Firm Website Design Service

One of the most effective ways to market your law firm is to build a new website. The team at SalePilot can handle every facet of website development. Everything from fresh and unique content to vibrant colors and effects can be implemented to help give your website a much-needed makeover. Experience a website you can finally take pride in representing your first. 

At SalePilot, we have a team of website designers who will work with you to build a site that will represent your firm in the best possible light. We’re also experts at designing responsive websites that look great on smartphones and tablets, as more and more consumers are turning to mobile devices to search for Law Firms and Legal Service providers.

Law Firm SEO Services

According to a recent Think With Google study, Google and the other search engines drive three times as many visitors to Law Firm websites than other sources. If your firm’s website isn’t highly visible on Google and the other search engines, you’re losing out on valuable business.

With in-depth keyword research and website content that’s informative and optimized for Google, our SEO experts will help your website rank prominently in the search engine listings. 

The professionals at SalePilot use only the latest techniques in SEO. Because SEO is constantly evolving, it is important to stay on top of the latest trends. Remember, what worked two years ago may be completely irrelevant today. Stay ahead of the competition. Contact the team at SalePilot today and discover how digital law firm marketing can help your firm grow.

Law Firm Marketing Agency - Salepilot Digital Marketing Agency
Law Firm Marketing Agency - Salepilot Digital Marketing Agency

Law Firm Local SEO Services

More and more consumers are using services like Bing Places and Google+ Local to search for healthcare providers, and our SEO professionals here at SalePilot will make sure your website is highly visible in the local search results.

Your phone may be ringing off the hook. But it doesn’t necessarily mean your firm is attracting the right clients. The team at SalePilot takes pride in helping to increase your efficiency by targeting only the clients who truly need your legal services. Whether your firm specializes in family law, criminal law, tax law, employment law, or personal injury, we can find the target of the most likely people in your area to help give your firm a constant revenue stream. Discover how our digital marketing pros can help. Contact SalePilot today.

Law Firm Pay Per Click Marketing Service

Another important tool for driving traffic to your website is pay-per-click (PPC) advertising. Here at SalePilot, our team of advertising experts will research, launch, and manage your PPC campaigns for maximum ROI.

SalePilot’s digital marketing team has the perfect combination of what it takes to launch a successful legal PPC campaign. Not only do we use proven PPC strategies, we know the legal market and this is what makes the difference!

Successful digital marketing starts with an effective Google AdWords campaign. Pay-per-click is one of the most successful advertising tools in today’s digital marketing. The law firm marketing professionals at SalePilot can identify your target audience and help bring them to you. Let us help your firm achieve its goals with the right AdWord campaign.

Law Firm Marketing Agency - Salepilot Digital Marketing Agency
Law Firm Marketing Agency - Salepilot Digital Marketing Agency

Social Media Marketing For Law Firms

Social media marketing is a highly-effective strategy for law firms to attract and engage new clients. In fact, the American Bar Association found that 35% of lawyers who use social media professionally are successful in gaining new clients.

SalePilot leverages the power of social media for your law firm in a two-pronged strategy that attracts new prospects while redirecting qualified traffic to your legal website for easier conversion. Our experts utilize world-class tools to publish on all the top social media channels, including Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Google My Business (GMB), making sure your brand is visible to prospects on every major platform.

Our social media experts keep your law firm relevant in the online sphere by regularly posting fresh and engaging content that invites prospects to connect with your services.

WHO ARE WITH US

Our Amazing Clients

CASE STUDIES

We focus on bringing value and solve business main challenges

When launching a digital marketing campaign, you don’t want just another cookiecutter marketing agency—you want a dedicated partner. This is the kind of client experience we strive to deliver at SalePilot Digital Marketing Agency.

A Full-Service Law Firm Marketing Agency

In the U.S., one of three people will need a lawyer in their lifetime. And then, 3 out of 4 people who are seeking legal counsel will use the internet to find an attorney. With that many people looking for legal information over the web, maintaining a strong online presence for your law firm’s website is a priority – that is if you’re looking to attract more clients.

The legal industry is one of the most competitive in the United States. If your digital marketing campaign is anything but properly managed and well-optimized, it’s safe to say that the competition is way ahead of you.

While many law firms still do well by using billboards and TV spots to advertise, these methods are not exactly efficient and the results are a mixed bag.

SalePilot Digital Marketing will work with your law firm to develop and implement marketing strategies that will help position your business as a top player. Keep reading if you want to learn more.

Law Firm Marketing Agency - Salepilot Digital Marketing Agency
Law Firm Marketing Agency - Salepilot Digital Marketing Agency

SalePilot's Law Firm Marketing Verticals

Law Firm Marketing is facing a seismic shift as it propels full-speed ahead toward a consumer-driven system.

To make things even more challenging, Law Firm not only has to grapple with ever-changing legislation, but they must do so while trying to integrate a cultural push toward big data and mobile technology.

We work with the following types of Law Firms:

  • Complex Litigation
  • Corporate Law
  • Tax Law
  • Intellectual Property
  • Blockchain
  • Healthcare
  • Environmental
  • Criminal
  • Civil Rights
  • Animal Rights
  • Immigration
  • Sports and Entertainment
  • Labor
  • Family Law
  • Elder Law
  • Education

Why Choose SalePilot as Your Law Firm Marketing Agency

We Create Tailor-Made Strategies that Convert

We know how competitive the legal industry is and we want to see you succeed. Our law firm marketing experts will work with you to create an effective marketing plan that complements your unique business needs and industry standards. With the unique, client-focused approach we take to developing our marketing plans, our law firm digital marketing company will help you achieve the best possible results.

We Are Client-Focused

SalePilot’s success comes from our client-centric approach to building highly successful strategies. We take great efforts to learn about every client and understand their goals and values. With our law firm marketing company on your side, you can be sure that your success will be taken seriously.

We Deliver Results

We provide measurable, positive results for every campaign. Our clients set specific goals that we strive to meet or exceed within a time frame. Every success and setback is noted and we let our clients know the exact progress of their projects.

We Practice Transparency

We are honest and transparent with our clients, especially regarding the progress and status of their campaigns. Clients get access to SalePilot’s online portal to see real-time stats, analytics and other metrics providing critical information about each project.

Our Law Firm Marketing Agency Use Data Wisely

Our marketing teams all use data and research for creating campaigns tailored to each client’s needs and industry. We use data to solve problems, test ideas and develop innovative solutions to help our clients achieve their goals.

We Are Always on Time

We value our client’s time and take deadlines seriously, working as hard as necessary to deliver on time. At SalePilot, we believe that respecting each timeline is a major part of excellent customer service.

Legal Marketing Statistics You Must Read

  • More than 33% of clients look for a lawyer through the internet. After referrals and recommendations from family and friends, online searches comprise over a third of clients to a particular law firm. Having said that, how’s your website looking?

  • 96% of people seeking legal information or advice start online. Therefore, if you have a high-quality, frequently-updated blog or an FAQ section, you’re positioning your firm as an expert which may convert a potential client to an actual one.

  • 70% of law firms have gained new clients through their website. This is why your website should not only be optimized for SEO, it needs to be top-notch as well, design-wise.

  • About 50-60% of global searches are coming from mobile devices and have outnumbered desktop searches. Although you may have a good-looking legal, it may not be optimized for mobile users which will hurt your website in the long run.

  • Your law firm’s website should appear on the first page of Google or it may as well be unlisted at all. This is because 75% of users never scroll past the first page of Google. If you’re a smaller law firm, you can use search engine optimization (SEO) and social media marketing to even out the playing field.

  • For smaller law firms, local marketing is where it’s at. 46% of search queries from Google are seeking local information. Also, 88% of local searches on a mobile device results in a call or visit within 24 hours.

  • Do you have a blog on your legal website? By having a blog, you’re not just showing authority on your industry but also increasing your website’s chances of ranking in search engines by 434%. Not to mention, you gain 55% more visitors and 97% more inbound links.

  • In terms of content marketing, long-form blog posts are the way to go because they generate 9 times more leads when compared to short-form blogs. So if you’re still publishing 300-400-word articles in your blog, you’re just wasting time and resources.

  • Is your legal firm on social media? You should be on social media. 95% of millennials expect companies and brands to have a social media presence, especially on Facebook. Having a social media page humanizes your law firm and not just a faceless entity in stiff suits.

  • Another aspect of digital marketing that your firm should look into is video marketing. Just by adding a video on your website makes a big difference. For example, having an introductory video can result in 127% more email inquiries and a 138% increase in click-through rates.

  • A big part of law firm marketing is the right tracking, reporting, and analytics. A good marketing campaign means that you always stay on top of things. Law firms that calculate ROI and have an effective reporting platform are 72% more likely to have an effective legal marketing strategy.

  • The last thing you’ll want is to not have any means to contact your firm. Surprisingly, 68% of law firms don’t have email addresses on their landing page, and 27% don’t have a phone number. A good digital marketing campaign takes care of elements like these.

Why Your Law Firm Needs Digital Marketing?

If you have been postponing digital marketing, is it because you’re simply not ready? Smaller law firms sometimes think that they don’t have the time and money to be competitive in the digital space. Some firms even think that the best strategy is to simply wait for clients to show up. This is not an effective approach. Here are the top reasons why your firm needs digital marketing.

Your Clients Are Online

The problem with waiting to be ready for digital marketing is that your potential clients are already online. Right now, there’s a good chance that your target clients are already looking for legal services. As mentioned earlier, 1 in 3 clients is using the internet when searching for lawyers. If they can’t easily find your firm online, they will probably end up with your competition.

Digital marketing is composed of many different marketing channels that will help increase your firm’s online presence. When someone is interested in your law firm, the first thing he’ll do is search for your brand online. At the bare minimum, they expect your firm to have a website and a social media presence. They might be looking for reviews so they can learn what other people think about your firm and find out if it’s a good place to do business.

If you have little to no online presence, your potential clients will think that you’re not legitimate. Once they decide to pass up on your firm, they likely won’t come back.

Your Competition is Online

If your firm doesn’t have a significant online presence, you can trust that your competitors are. However, there’s no need to panic – it’s a good opportunity to pay attention to what your competitors are doing. An essential part of any digital marketing campaign is competitive analysis. Don’t just treat them as someone you’re trying to beat but to learn from as well.

Analyzing the competition allows you to catch up with the market and industry trends, learn the best practices, avoid marketing mistakes, and refine your objectives. Are they doing well with engaging their audience? Are they blogging? Which type of content are they publishing? Do they use graphics and videos? Do you think you can do better? If you’re not going to put your name out there and compete in the digital space, you can’t!

If your prospective clients search for a similar law firm and they can easily find your competitor’s website, your firm isn’t even in the running. Your prospective clients can’t do business with you if they don’t know about you – as simple as that. On the other hand, your competitors have just raced ahead of you.

Build Credibility and Trust

Credibility and Trust are two essential values for legal professionals. Just the fact that you have a website that’s easily found by high-quality clients establishes legitimacy at a very fundamental level. Again, this takes us back to nearly three quarters of users that visit a law firm’s website before taking action.

In the case that you don’t have a website or one that’s not easily searchable, you’re likely missing out on many clients and money as a whole. However, it’s not enough that you just have a website. Digital marketing means that your website is well-designed, features intuitive navigation, and is informative. Whether you have a law firm or a solo practitioner, a website is the modern-day equivalent of a CV or resume.

While you’re at it, you also need to optimize your website for mobile. This means that your law firm’s website must display properly and load quickly when viewed on a mobile device. According to a research study by Google, 53% of mobile visitors will leave the site if it takes more than 3 seconds to load. Mobile optimization is a crucial part of any digital marketing campaign.

Leverage Content Marketing

A good digital marketing campaign revolves around some form of content – good content at that. What is content marketing? Basically, content marketing for lawyers is the creation of content such as blogs, Q&As, or white papers. This content is published and shared in a way that builds and promotes your law firm. As with any form of digital marketing, the primary goal is to grow your firm or practice.

Legal content that’s relevant and valuable to your audience will improve your rank in search engines. The higher your position in the search results, the easier for your target clients to find your website. Content is always king and well-written content is still important in Google’s eyes.

Another good thing about content marketing is that it allows your firm to expand its reach. If you write a blog that’s interesting, readable, and shareable, readers will be inclined to share it in places such as social media networks. Therefore, even people who are not actively searching for legal services will know about your firm.
Lastly, high-quality content establishes you as an expert to your clients, peers, and competitors. If you have a blog that’s constantly updated, you’re projecting your firm as an authority more than those who don’t. Clients want to work with businesses that know what they’re doing.

Succeed in Social Media

Gone are the days when social media was only for teens to meet and chat – things have changed since then. These days, social media is a driving force for business development and professional networking. Social media has completely changed the way law firms reach potential clients.

When people search for your law firm, they are expecting to find you on social media platforms such as Facebook, Twitter, LinkedIn, and the list goes on. People who are seeking legal help generally want to know more about your firm. In fact, they would spend an average of 16 minutes every hour on social media to find a firm that can help with their legal needs.

A successful digital marketing campaign will tap on the limitless potential of social media. More than 45% of law firm website traffic comes from social media networks like LinkedIn. Yet surprisingly, only 57% of law firms are present on LinkedIn and even less on Twitter and Facebook.

By incorporating social media for your law firm, you get the chance to present an authentic voice to your target audience.

How to Choose a Law Firm Marketing Agency?

With so many digital marketing agencies out there, how can you find a company that best fits your firm? Here are some things to look for when choosing a law firm marketing agency.

Has a Proven Track Record Working With Law Firms

As in any industry, you can find marketing agencies that are great at what they do, and some make promises they can’t keep. However, you don’t just find a digital marketing agency that produces good results. For law firms, you need an agency that has experience working with the legal industry.

The legal industry is one of the most competitive niches out there. This makes it more important to find a marketing agency that has a record of success working with law firms like yours. Find an agency that can help you develop disruptive and innovative strategies for attracting your ideal clients.

Law Firm Marketing Agency - Salepilot Digital Marketing Agency
Law Firm Marketing Agency - Salepilot Digital Marketing Agency

They Practice Transparency and Good Communication

You want to work with a law firm marketing agency that meets and responds to your needs, and fast. When you’re putting your law firm’s online presence in the hands of the agency, you should know what you’re getting for your money.

A good marketing team will evaluate your website, your current strategies, and your goals. After that, the agency will come up with a plan to achieve your goals – the team should be transparent about the strategies that they’re planning to implement.

Furthermore, the agency must not be afraid to tell what you’re doing wrong. You need someone who will be completely honest with you when you have not-so-great ideas and poor execution.

Demand a Tailored Marketing Strategy

If you are not getting a customized strategy for your law firm, that agency is not worth your time. Every law firm has a different set of needs that must be catered to. But that doesn’t stop some agencies to present their template strategies without consulting and understanding the business. While a one-size-fits-all approach may work at the beginning of the campaign, the results will suffer from diminishing returns.

A good agency will always tailor their packages that efficiently support your firm. Your marketing team will go down the route that will get you the best ROI.

Law Firm Marketing Agency - Salepilot Digital Marketing Agency

Why Choose SalePilot as Your Law Firm Marketing Partner?

Why should you choose SalePilot as your digital marketing agency for your law firm? Below are some of the ways that we can help your firm succeed in the online marketing space and gain new clients.

Superior SEO Solution

SalePilot specializes in best-in-class marketing solutions and that includes our superior SEO package that will help reach potential clients that will eventually become a client. If you’re looking for a cookie-cutter SEO team for your law firm, SalePilot Digital Marketing might not be for you.

PPC Campaigns That Deliver Leads

Pay-per-click (PPC) marketing is one of the quickest ways for law firms to generate high-quality leads. Unlike SEO, PPC can provide quick results. When it comes to PPC, SalePilot trims the fat and provides a paid search campaign that will get you clicks.

Social Media Marketing That Works

If your firm doesn’t have a social media presence, SalePilot can give you the boost that you need. We can help you develop a social media voice that corresponds to the image and philosophy of your law firm. We’ll make the social media space work for you.

Manage Your Reputation

For any law firm, reputation is everything. SalePilot will manage your reputation and digital footprint in a way that you’ll look your best online. We’re not only going to help respond to negative reviews, but we’ll also make sure that we’re spreading the good word about your firm’s positive work like pro-bono, charities, and more.

Comprehensive Reporting

SalePilot’s brand of digital marketing revolves around transparency. As a client, we make sure that you’re involved with the steps all the way. We will provide comprehensive reports using our sophisticated data tracking tools. It’s in our best interest that you stay on top of your firm’s online marketing campaign.

Customized Strategies That Click

Every firm’s needs vary and we’re not going to waste your time with template strategies that are not sustainable. SalePilot will analyze your firm, current campaign, and even your competitors – this allows us to device a marketing campaign that gives you the best ROI.

Contact Us For Law Firm Marketing Service

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