1. Home
  2. /
  3. Healthcare Digital Marketing Agency

Helping the world’s leading Healthcare organizations grow with patient-centered marketing strategies

We live in a world where the internet has become the most powerful source of information. In fact, nearly 60 percent of the global population use search engines to look for essential products and services. Private and public healthcare sectors have also experienced a change in how patients seek out medical care. Recent studies revealed that 6.75 million health-related Google searches happen every day.

While digital innovations provide many marketing and engagement opportunities, some healthcare providers don’t  transition from traditional methods to new tech-oriented marketing practices. A main reason for this is the lack of time.

As we all know, the healthcare service industry is one of the most fast-paced industries. However, digital marketing also requires time and effort to ensure positive results.

Importance of Healthcare Digital Marketing Agency:

With the internet at our fingertips, it’s not surprising medical professionals and healthcare centers are leaning towards digital solutions. In today’s world, if people can’t find you online they will choose the services of your competitor who is online. Let’s have a look at these figures below:

  • 80 percent of patients conduct an online search before booking an appointment 
  • Approximately 93 million Americans have used the internet for health-related topics
  • 60 percent of people said social media posts can change their decisions concerning healthcare services
  • 90 percent of people choose hospitals or healthcare centers with professional websites
  • Nearly 30 percent of internet users in the U.S. look for healthcare providers online

If you’re considering investing in Healthcare Digital Marketing Agency services, make sure you’re dealing with a trusted online marketing agency.

SalePilot is your go-to digital marketing agency! Our innovative online marketing solutions consistently provide incredible results for several healthcare professionals and service providers.

Healthcare Digital Marketing Agency Services

Remain Competitive in Your Industry With Tactical Online Solutions

 

Healthcare Search Engine Optimization (SEO) Services

Increase your online visibility by implementing data-driven SEO campaigns. SalePilot ’s digital marketing agency offers custom SEO packages. Our objective is to improve your search rankings by driving more organic traffic to your website.

Healthcare Web Design And Development

SalePilot ’s digital marketing agency provides complete web design and development services. Our web development team works hand-in-hand with our Healthcare Digital Marketing experts. This collaboration allows us to build a high-performing website for your organization.

Healthcare Social Media Marketing

Build your network on various social media channels, including Facebook, Instagram, Twitter, and LinkedIn. Our Healthcare Digital Marketing Agency services include social media marketing and advertising. We grow your followers and boost engagement by implementing organic and targeted social media paid ad campaigns.

Healthcare PPC Advertising

While SEO takes some time to grow, a well-managed pay-per-click campaign can give your digital marketing campaigns an immediate boost. SalePilot ’s digital marketing agency specializes in creating and launching highly-targeted PPC ads. We have a team of certified PPC specialists that can put your healthcare services in front of your audience in no time!

Healthcare Online Reputation Management

Even in today’s digital age, word-of-mouth is still an effective marketing tool. Any negative commentary about your services can ruin your organization. Allow our Healthcare Digital Marketing experts to manage your brand’s presence and reputation. Our team utilizes advanced online reputation management software to quickly resolve any negative brand mentions about your services.

Healthcare Local SEO Services

Get more accurate leads with the help of our local SEO service. Our methodology covers social outreach, content marketing, local citations, and geo-targeted keywords optimization. We also claim and optimize your Google My Business account to raise your visibility and credibility on local search results.

Healthcare Video Production

Promote your healthcare services and share your organization’s vision through powerful web video ads. We have an in-house video production crew who also collaborates with our Healthcare Digital Marketing experts. Our team specializes in producing high-quality video content for specific formats and platforms.

Healthcare Content Writing

SalePilot’s Healthcare Digital Marketing company provides professional content writing services. Our content marketing strategy is designed to represent your brand well and move your audience to action. Work with our digital researchers, writers and editors with years of experience in digital marketing.

Healthcare Conversion Rate Optimization

Make the most out of your lead-generation channels with the help of our conversion rate optimization solutions. We have certified digital optimizers who inspect and calibrate your online marketing campaigns. With this process, our team can tailor the best solution to boost your conversions.

Promote Your Brand With A Healthcare Digital Marketing Agency

We understand that if you work in the healthcare industry, you’re probably a lot more focused on patient care than digital marketing. But the truth of the matter is that in today’s competitive marketplace, healthcare firms need a strong online presence in order to attract new patients and remain profitable.

Since consumers and patients are increasingly turning to online resources when performing health-related research, it’s vital that your company is visible on the search engines, in local directories, and on popular social media platforms.

At SalePilot Internet Marketing Agency, we have the tools and experienced staff to design a digital marketing plan that will draw new visitors to your website, and convert those visitors into paying customers.

Real Estate Marketing

Healthcare Website Design

As the old saying goes, you only get one chance to make a first impression, and an outdated or hard-to-use website could have a negative impact on your business. In today’s world, attention spans are short, and your competitor’s website is just a click away. So you need a site that’s attractive, easy to navigate, and compels the visitor to take action and call for an appointment.

At SalePilot, we have a team of website designers who will work with you to build a site that will represent your company in the best possible light. We’re also experts at designing responsive websites that look great on smartphones and tablets, as more and more consumers are turning to mobile devices to search for hospitals and healthcare providers.

Healthcare SEO Services

According to a recent Think With Google study, Google and the other search engines drive three times as many visitors to hospital and healthcare websites than other sources. If your company’s website isn’t highly visible on Google and the other search engines, you’re losing out on valuable business.

With in-depth keyword research and website content that’s informative and optimized for Google, our SEO experts will help your website rank prominently in the search engine listings. This will increase brand awareness for your company, and drive more and more traffic to your website.

Healthcare Digital Marketing Agency - Salepilot Digital Marketing Agency
Healthcare Digital Marketing Agency - Salepilot Digital Marketing Agency

Healthcare Local SEO Services

It goes without saying that most of the patients for your hospital or healthcare service live within your geographical area. So it’s important to show up in the local search engines, directories, and consumer review sites.

More and more consumers are using services like Bing Places and Google+ Local to search for healthcare providers, and our SEO professionals here at SalePilot will make sure your website is highly visible in the local search results.

Healthcare Pay Per Click Marketing

Another important tool for driving traffic to your website is pay-per-click (PPC) advertising.

Here at SalePilot, our team of advertising experts will research, launch, and manage your PPC campaigns for maximum ROI.

SalePilot’s digital marketing team has the perfect combination of what it takes to launch a successful medical PPC campaign. Not only do we use proven PPC strategies, we know the healthcare market and this is what makes the difference!

Get more valuable clicks and customers to your website today!

Healthcare Digital Marketing Agency - Salepilot Digital Marketing Agency
Healthcare Digital Marketing Agency - Salepilot Digital Marketing Agency

Social Media Marketing For Healthcare

These days, social media is playing a larger and larger role in the buying habits of consumers. One recent study found that almost sixty percent of patients based their decision to receive treatment at a specific hospital or healthcare facility on information they found on social media.

SalePilot can help you develop a social media program for your hospital, healthcare practice, or institution that respects HIPAA guidelines and lets you engage effectively with prospective patients and clients.

Let us help you establish and maintain accounts on major platforms like Facebook and Instagram so you can focus on the things that matter – like taking better care of your patients.

A Healthcare Digital Marketing Agency That Delivers Results

Marketing in the healthcare industry is constantly evolving, and at SalePilot we’re evolving right along with it. Our team of reliable and experienced digital marketing professionals will listen to you, and help you develop an effective online marketing plan that will build your brand and increase profits.

CASE STUDIES

We focus on bringing value and solve business main challenges

When launching a digital marketing campaign, you don’t want just another cookiecutter marketing agency—you want a dedicated partner. This is the kind of client experience we strive to deliver at SalePilot Digital Marketing Agency.

Healthcare Digital Marketing Agency - Salepilot Digital Marketing Agency

Private Wound Care Clinic

Healthcare

Project Overview This private wound care clinic has been providing affordable, high-quality hyperbaric oxygen therapy (HBOT) and wound care treatments to patients with non-healing and complicated injuries since 2014. It...

Multiple-Location Orthopedic Practice Group | Digital Marketing Projects

Multiple-Location Orthopedic Practice Group | Digital Marketing Projects

Healthcare

Project Overview SalePilot’s robust lead generation strategy and paid search marketing campaign has helped the client drive phone calls and appointment bookings from high-intent searchers. Our SEO campaign has generated the...

Healthcare Digital Marketing Agency - Salepilot Digital Marketing Agency

All-Natural Products Company

eCommerce, Healthcare

Project Overview This family-owned and -operated all-natural products company was established in 2017 to help more people jumpstart a healthier lifestyle. The company has over 160 retail stores across the...

Multiple-Location Orthodontic Practice Group | Digital Marketing Projects

Multiple-Location Orthodontic Practice Group | Digital Marketing Projects

Healthcare

Project Overview Through a solid on-page optimization and strategic link building strategy, SalePilot was able to boost the client’s ranking for the top-performing keywords, including “affordable braces,” “braces,” “Invisalign,” “orthodontics”...

Hunter Vision | Ppc Case Study By Salepilot Internet Marketing

Hunter Vision | PPC Case Study

Healthcare

Project Overview Hunter Vision, a LASIK & Vision Correction Surgeon was looking to increase LASIK consultation leads in the Orlando, FL market. To capture more demand, SalePilot created and optimized...

Multiple-Location Dermatology Practice Group - Salepilot Internet Marketing Agency

Multiple-Location Dermatology Practice Group

Healthcare

Project Overview After the successful execution of the local optimization strategy, there was a 52 percent increase in the site’s monthly traffic, a 191 percent boost in monthly leads and...

SalePilot's Healthcare Digital Marketing Verticals

The healthcare industry is facing a seismic shift as it propels full-speed ahead toward a consumer-driven system.

To make things even more challenging, healthcare companies not only have to grapple with ever-changing legislation, but they must do so while trying to integrate a cultural push toward big data and mobile technology. We work with the following healthcare Verticals:

  • Addiction Treatment / Rehabilitation
  • Allergy & Immunology
  • Alternative Medicine
  • Assisted Living
  • Audiology
  • Bariatric Surgery
  • Cancer Care / Oncology
  • Cardiology
  • Chiropractor
  • Dentistry
  • Dermatology
  • Endocrinology
  • Gastroenterology
  • General Practice
  • Family Practice
  • Hospice Care
  • Lasik
  • Mental Health
  • Neurosurgery
  • Obstetrics & Gynecology
  • Optometry / Ophthalmology
  • Orthodontics
  • Orthopedics
  • Otolaryngology / ENT
  • Pain Management
  • Pediatrics
  • Pharmaceuticals
  • Physical Therapy
  • Plastic Surgery / Cosmetic Surgery
  • Podiatry
  • Rheumatology
  • Telehealth
  • Urgent Care
  • Urology
  • Veterinary Medicine
  • Wellness / Nutrition
Healthcare Digital Marketing Agency - Salepilot Digital Marketing Agency

Engaging Patients While Reducing Costs

The face of healthcare has changed forever. Today’s healthcare system is a consumer-based entity, and healthcare providers must shift their mindsets to that of retailers and embrace a Healthcare Digital Marketing strategy.

SalePilot Digital Marketing is experienced in Healthcare Digital Marketing. We can help you make that mental shift. We work with you to develop a patient-centered strategy for your practice.

The result is greater patient engagement, higher customer satisfaction, better patient care, and lower overall costs related to marketing.

Healthcare Digital Marketing Agency - Salepilot Digital Marketing Agency
Healthcare Digital Marketing Agency - Salepilot Digital Marketing Agency

Increase Patient Volume

The face of healthcare has changed forever. Today’s healthcare system is a consumer-based entity, and healthcare providers must shift their mindsets to that of retailers and embrace a healthcare digital marketing strategy.

SalePilot Digital Marketing is experienced in Healthcare Digital Marketing. We can help you make that mental shift. We work with you to develop a patient-centered strategy for your practice.

The result is greater patient engagement, higher customer satisfaction, better patient care, and lower overall costs related to marketing.

Consistency Throughout Your Organization

Whether your practice is large or small, consistency is the real secret for success in today’s competitive healthcare marketplace. Through our Healthcare Digital Marketing Agency services, SalePilot helps your practice set a consistent tone and deliver a focused message in all areas of your practice.

This transcends to all of your web properties so that patients feel a sense of continuity even when dealing with other specialties or practice areas.

Healthcare Digital Marketing Agency - Salepilot Digital Marketing Agency

Healthcare Digital Marketing Agency

According to a study by Pew Internet & American Life Project, over 80% of online users (that’s 93 million Americans) use the web to search for health-related information. Nowadays, most people prefer to use the Internet to answer their health-related questions and that’s also true when they look for healthcare providers.

According to a survey, healthcare providers consider themselves behind the curve when it comes to digital marketing proficiency, especially when compared to other industries. Nonetheless, healthcare systems have started diversifying their digital marketing plans.

Is your Healthcare Digital Marketing up to speed?

The best way to supercharge your Healthcare Digital Marketing campaign is to work with a digital marketing agency. SalePilot Digital Marketing is an industry leader in specialized Healthcare Digital Marketing. We have helped numerous top healthcare organizations to grow their practice. If you’re in the healthcare industry and need a boost in your marketing, feel free to give us a call.

Healthcare Digital Marketing: The Stats That Matter

  • The journey of a healthcare patient often starts online. According to Google, 5% of total Google searches are about health. From looking up a specific disease or medical problem to fitness information, people searching online for their health inquiries are more common than ever.

  • Furthermore, 47% of online users use the web to search for doctors or other health professionals. So, people are not just using the internet to search for health-related information but also for looking for specific doctors or practice. This is why healthcare SEO should one of the main focus points for providers.

  • 77% of prospective patients are using search engines before making a phone call or booking an appointment. This means people are researching you and your competitors. They are looking at your website design, social media channels, third-party sites, and reviews before ultimately setting up an appointment.

  • Healthcare consumers who are searching for nursing homes, physical therapists, and optometrists are more likely to use search engines. According to most healthcare verticals, more than 60% of patients use search engines before calling or scheduling an appointment.

  • According to Pew Research, more than 70% of adults use social media to connect with others, read their news, and entertain themselves. Doctors and other healthcare professionals need to utilize social media to engage with patients and build their brand.

  • Out of all internet users, 66% search for a specific health condition or disease. As a provider, you should project your organization as the authority in the field. Creating a strong content marketing strategy that answers specific medical conditions and diseases helps build trust and credibility for your healthcare brand.

  • On a related note, healthcare websites that have a consistently updated blog have 97% more inbound links. In case you don’t know, quality inbound links give your website good “SEO juice”, a critical component to an effective SEO strategy.

  • In terms of content marketing, long-form blog posts are the way to go because they generate 9 times more leads when compared to short-form blogs. So if you’re still publishing 300-400-word articles in your blog, you’re just wasting time and resources.

  • The two most important content marketing strategies are blogging and social media. On top of creating high-quality content for your healthcare website, make sure that the posts are very shareable to make use of social media’s power.

  • Almost all (94%) healthcare patients read reviews online before deciding on a healthcare provider. Prospective patients are using online reviews to gauge the sentiments of their fellow patients. Good reviews are essential to making a strong first impression and are more likely to convert people into patients.

  • About reviews, 84% of consumers consider reviews to be trustworthy and reliable, as much as personal recommendations. Therefore, you need to have a solid review management strategy so your practice can consistently acquire new patients.

  • In 2020, global advertising for healthcare industries in the U.S. is expected to increase by 5%, turning it into a $36 billion industry. Furthermore, the healthcare advertising market is also expected to increase expenditure by 5%. If your healthcare digital marketing is not up to speed, you will be left behind by your competition.

  • Is your healthcare SEO delivering results? Maybe because your website isn’t even on the first page of your targeted keywords. 75% of online users won’t bother scrolling past the first page of search engines.

  • The first five organic results on the first page of search engines account for 67.60% of all the clicks – that’s over half of the total clicks. If your website is not appearing on the first page of search results, you’re seriously missing out on a lot of leads.

5 Signs Your Healthcare Digital Marketing Strategy Isn’t Working

The digital marketing space continues to grow and evolve, and it’s getting more competitive than ever. When was the last time you’ve sat down and examine your digital marketing efforts? Here are the signs that your Healthcare Digital Marketing strategy isn’t working for your online presence through digital marketing. With a stronger online profile, your hospital or practice has greater chances to attract patients who are looking online.

You Have a Non-Strategy

You can’t have a winning strategy if you don’t have a strategy at all. Many healthcare businesses make the mistake of having a non-strategy. Although it’s possible to not have a strategy, you should at least be attentive to the effectiveness of the steps that you’re actually doing – things that are costing you marketing dollars.

Here are some of the most common marketing blunders many healthcare companies make due to lack of strategies:
– Spending thousands of dollars on PPC campaigns without tracking conversions or any indication of success
– Spending marketing bucks on anything that has to do with digital marketing without a well-defined goal
– Failure to create a professional brand for their healthcare company or not able to build brand recognition using a consistent trademark
– Deciding to do the marketing by themselves without enough knowledge and expertise, and wasting money and time due to lack of good results

Unless you have a very competent in-house marketing team, it’s best to leave your digital marketing efforts to a professional agency.

You Mostly Get Low-Quality Leads

Another sign that your marketing plan needs a revamp is the overall quality of your healthcare leads. Not all leads are created equal – this means that generating leads alone isn’t enough. If your Healthcare Digital Marketing campaign doesn’t generate quality leads, it’s time and money wasted. The quality of your site visitors (aka leads) is important because just a 10% increase in lead quality can potentially lead to a 40% revenue increase.

Lead quality is the measurement of how likely a lead is to convert into a patient. A lead is basically the information you’ve acquired on someone interested in your practice – it’s the marketer’s job to rank all the leads and collect information. Even if your healthcare website is getting good traffic but not enough conversions, your marketing strategy needs to be reviewed or updated

You Can’t Measure Your Results

In order to truly comprehend if your digital marketing plan is working, you have to be able to measure it. Unlike traditional marketing like TV, print, and radio, digital marketing is all about results that you can measure.
Digital marketing is the nirvana of quantifiable marketing.

If you can track your campaign’s progress and results, you can intelligently spend your marketing dollars for the best results. Basically, you can tie each dollar that you spend to landing new patients. With the right tracking tools, you can tell how many visited your website, what pages they viewed, and how long they stayed on each page. Of course, you can also see which visitors have entered your conversion funnel by performing actions like email sign-ups, downloading an app, or scheduling an appointment.

Without tracking your digital marketing campaign, you’ll keep using ideas that you don’t even know if they’re effective or not. If you don’t have a reliable way to track your campaign, it’s time to make some major adjustments.

Your Website Needs a Much-Needed Update

When was the last time you conducted an audit of your site? Your website is the face of your healthcare brand or medical practice. It’s the first thing prospective patients will when they search for your brand name – it’s your primary marketing tool. If your healthcare website hasn’t been updated for the longest time, you run the risk of turning away potential patients.

When it comes to websites, “first impressions last” is more important than ever. When visitors come to your website, you have 3-4 seconds to make a good impression. If your website looks outdated, unpolished and/or unprofessional, you’re far from making a good impression and the patient will likely prefer to go to your competitors.

One of the most important aspects of digital marketing is website optimization, and that also includes web design. A good digital marketing campaign ensures that your healthcare website looks great, has good structure, and is consistently updated.

Your Website Isn’t On the First Page of Results

If you can’t place on the first page of the search results for your targeted keywords, it’s safe to say that your marketing strategy could use some work. Unless you’re trying to rank for very broad and competitive keywords, then that’s not even a realistic goal.

Unfortunately, most online users won’t make it to the second page of search engine results for their queries. This is why you need to have a strong search engine optimization (SEO) strategy. With a good healthcare SEO strategy, you can get more quality backlinks, improve your content strategy, and have on-page optimization.

SEO requires plenty of expertise and time but it’s more than worth it. With a sound SEO strategy, you’ll not only get more patients but also build trust and credibility for your brand.

How Do You Choose a Healthcare Digital Marketing Agency?

So you’ve decided to partner with a Healthcare Digital Marketing agency but are not sure where to start. Choosing a digital marketing agency is never easy so here are several key areas to help you make the right choice.

Thorough Knowledge of the Healthcare Industry

Not all marketing industries are created equal, and marketing the healthcare industry is a unique challenge. Partner with an agency that has a high-level knowledge and experience in the healthcare industry. Although healthcare spending is increasing, it’s a very saturated market and consumers are conservative.

An experienced digital marketing agency will have a firm grasp of the issues facing healthcare providers – and consequently, develop a plan to overcome them. Look for signs like the ability to demonstrate in-depth knowledge of local key players, your competitors, and marketing tools that might affect your business.

Healthcare Digital Marketing Agency - Salepilot Digital Marketing Agency
Healthcare Digital Marketing Agency - Salepilot Digital Marketing Agency

Understands the Importance of Patient Experience

Consumers are always at the center of the patient-customer interaction in just about every healthcare workflow. A healthcare provider must be able to keep up with the needs of the patients which means establishing trust with customers by providing a unified brand experience.

An agency that understands the patient experience will help you take control of your online presence. They’ll know how to project your practice or facility to consumers. Plus, they’ll ensure that there’s no disconnect between real-life patience experience and your online presence. As a result, you can get new patients via numerous channels while keeping current ones engaged.

Helps You Build Trust and Credibility

Trust is at the premium for medical professionals and healthcare providers. The right medical marketing agency will have a plan to build your online reputation. For starters, they can develop a content strategy that will establish your company as the authority in specific health-related topics. With a blog, you’re projecting a medical expert brand by helping potential patients with their health-related questions.

Also, the agency should have a reputation and review management plan in place. This is especially needed when you’re dealing with numerous negative reviews, a malpractice lawsuit, or receiving negative press coverage. The right agency can help repair or even improve your healthcare company’s digital reputation.

Healthcare Digital Marketing Agency - Salepilot Digital Marketing Agency
Healthcare Digital Marketing Agency - Salepilot Digital Marketing Agency

Deliver a Return on Your Investment

Marketing is an investment and it’s in your organization’s best interest to get the results that you paid for. Simply put, a healthcare Digital marketing agency must be able to deliver results. Although some aspects of digital marketing can take a long time before you see the results (SEO, content marketing), you should feel confident that your marketing campaign is delivering tangible improvements to your brand.

Ask the medical marketing agency to explain how they will assist in achieving your goals and objective. A good agency knows not to make lofty promises and cookie-cutter strategies. Also, check if the agency has a system to monitor results and to actively report the ROI.

Over a few months, you should see some significant improvements to critical marketing KPIs like the number of leads, lead quality, traffic, and the number of calls or appointments. You are investing in a healthcare Digital marketing agency because you want results. Don’t move forward if they’re unable to provide measurable and meaningful goals and their plan to help achieve your marketing objectives.

Why Partner With SalePilot for Your Healthcare Marketing Needs?

When healthcare providers partner with SalePilot Digital Marketing, they don’t just get proven marketing strategies
and fresh creatives – they get results that matter. Here are some services our clients can expect from us:

Full Website Audit

We need to know how your website is doing so right out of the gate, we will conduct a full audit of your healthcare website. SalePilot will evaluate critical metrics like traffic volume, on-page SEO performance, user device trends, and more. This helps us in developing a tailored strategy for your organization.

SEO Campaign Management

This is the basis of any successful Healthcare Digital Marketing campaign. SalePilot will take the helm of your SEO campaign to ensure that all optimization elements are accounted for. We’ll help your site get to the first page of search results to boost patient acquisition and overall practice growth.

High-Performance and High-Value Website

SalePilot offers web design services to help your medical website stand out. We know how important first impressions are, so we’ll revamp your website with a design and structure that best represents your brand.

Paid Media Marketing

If you’re looking for quick results, we can work with paid media marketing strategies such as Google Ads, Bing Ads, and more. SalePilot Digital Marketing has a team of paid search specialists that will help you reach high-value patients that are likely to convert.

Social Media Marketing

With SalePilot, we’ll leverage the power of social media to engage and influence your patients. We can also use paid tools like Facebook Ads for a highly targeted approach to reaching new patients.

Reviews and Reputation Management

Your healthcare brand won’t take off when facing negative press and reviews. We know the importance of reputation when building a healthcare brand, so we offer review and reputation management services to develop and improve your local reputation.

Contact Us For Healthcare Digital Marketing Service

Please provide business email address. Generic email address won't be accepted by the form.