There are tons of third-party apps available for restaurants to use, but in the long run, they simply don’t pay off for the restaurants they claim to help. These services take a hefty commission and can greatly decrease the profits that you make for your restaurant.
Running your own food delivery service is a great way for restaurants to offer your customers excellent service, provide delivery, and make sure your profits go where they belong.
Here are the steps to enable food delivery service for your restaurant:
1. Add Website Ordering and Mobile App
The first part of a great food delivery service is adding online ordering software to your restaurant website. Additionally, you can create your own restaurant mobile app with online ordering. Creating an app that allows your customers to order their food and get delivery directly from your restaurant adds a layer of convenience and ease to the customer experience.
You want to make sure that the website ordering and mobile app is intuitive and easy to use so your customers aren’t frustrated by the experience, but instead, want to come back. Most customers want an easy experience, and website ordering and an app can provide that for them and make your restaurant more accessible for a wide variety of customers.
2. Delivery Vehicles
You can’t offer an effective delivery service for your restaurant without having delivery vehicles. Once you have purchased your fleet, you want to make sure that you can get double duty from each of your vehicles.
For that to happen, you need to wrap your vehicles with your company information, so they are always advertising for you around town whenever deliveries are being made. It usually costs between $1,000 and $2,000 to wrap a car. But the process is quick, and it can pay for itself with the advertising you get every time your delivery vehicles hit the streets to bring your food to waiting customers.
3. Define Your Delivery Zone and Prices
It is important to figure out how far you are willing to deliver and what delivery zone makes the most sense for you financially. You have a few options for this, you could choose one zone with one delivery fee for the whole zone, or you could define multiple zones with different delivery fees based on the distance from your business. It all depends on what makes sense for your needs as a restaurant. You may want to start with a single zone and expand your delivery area over time as you get more comfortable with your system.
Adding delivery to your restaurant can make it easier for customers to buy from you and grow your base of devoted fans. Investing in this kind of service will bring rewards that will help your business grow and thrive in the long run.
Let us help you market your restaurant and delivery service with a quality marketing plan! Contact us today to get started.