When was the last time you checked your Facebook newsfeed? We’re guessing that it’s not that long ago.
On average, users spend 58.5 minutes on Facebook on a daily basis. On top of spending almost an hour of their day on Facebook, users are also checking their account multiple times per day. Plus, Facebook boasts 2.45 billion monthly active users and about 1.62 billion daily active users. With such a huge user base, Facebook gets a ton of data from its users. As you may know, Facebook users voluntarily offer information as they build their profile (name, age, location, interests, etc.).
It’s safe to say that Facebook has a good idea of who its users are and the things they like.
Basically, this means that Facebook can serve its users with highly targeted ads – ones that show them products and services that may lead to a buying decision.