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What is eCommerce optimization?

eCommerce optimization is a holistic approach to improving your website and allowing visitors to easily convert into customers. From navigation and design to content and product descriptions, everything on your website should be intentionally leading users towards the end goal: purchasing your products or services.

With conversion rate optimization being such a detailed process, it’s hard to know what might need to change or be added without performing a thorough CRO audit. With over 10 years of experience in both web design and SEO, our team has the knowledge and tools to improve your website and ultimately your customer’s experience.

71% of shoppers believe they will get a better deal online than in stores.

Clearly, online sales are a huge segment of product revenue, yet only 28% of small businesses in the U.S. are selling their products online, and even less are optimizing their sites to attract their target market.

Are you using eCommerce optimization to boost your online profits? Do you have a product-based business but no way for your customers to purchase online? We can help!

We will create and/or optimize your website to help increase your online revenue and capture your target market’s attention.

eCommerce optimization experts

Ecommerce Optimization - Salepilot Digital Marketing Agency

We use effective eCommerce marketing techniques including:

  • Site layout and structure: We’ll work with you to ensure your online store is presented in a way that is clean, easy to navigate, and search engine friendly.
  • Optimized content: Ensuring the content you include with your products is correctly optimized can mean being found when otherwise you might not.
  • Compelling calls to action: Having a good call to action and compelling content can turn someone who was simply researching a product into a paying customer.

You’ll see the benefits of your investment in eCommerce Website Optimization with our detailed monthly reporting, which includes:

  • Google Analytics reports that give a full overview of your site’s activity.
  • Regularly updated keyword rankings that you can check anytime you want.
  • Detailed reports of the work we’re doing on your site and how we’re spending our hours.
  • Monthly video summary from your dedicated eCommerce optimization specialist reviewing the month’s eCommerce activity and improvements.
  • You can also contact your dedicated eCommerce specialist by email or phone with any questions or ideas you’d like to discuss.

Did you know that it is estimated that there will be nearly 1.9 billion global online shoppers making purchases online in 2019?

eCommerce selling has become one of the most profitable and popular methods of selling products and services today, for both independent entrepreneurs and mega-corporations alike. With a custom eCommerce website design, attract your target audience to your storefront while drastically increasing your conversion and sales rates.

eCommerce Statistics

Currently, eCommerce sales are projected to account for more than 13.7 percent of all sales globally, meaning that eCommerce is no longer a small niche subculture in the online world. As 2021 fast approaches, eCommerce is projected to make up approximately 17% of all sales, encroaching on a quarter of all retail sales worldwide.

With the ability to sell products and services freely and without the limitations of traditional brick and mortar stores, it is no wonder that eCommerce selling has become more prevalent in today’s society than ever.

Benefits of a Custom eCommerce Website Design

With the uptick in the eCommerce storefront market, having your very own custom eCommerce web design is a must to truly stand out from the potential competition and similar digital storefronts in your preferred market or industry. eCommerce storefronts that appear generic, uninspiring, or outdated are much less likely to drive sales while increasing conversion rates and ROIs. When you have a custom website design, leave a lasting a positive first impression on visitors and those who have an interest in learning more about your brand and what you have to offer.

Customized designs provide you with more freedom and flexibility when getting creative, choosing a color scheme, and implementing your brand’s aesthetic into the form of an online presence. Building a website layout from scratch is a way to maintain more control over the entire look and feel of your online store, from beginning to end.

Advantages of Hiring a Company That Specializes in Custom Web Design

Hiring a company that specializes in custom web design is highly recommended when you are building an eCommerce store and you want to stand out from your current and prospective competition. In addition to working with platforms such as WordPress and WooCommerce (for self-hosted eCommerce clients), professionals who specialize in custom web design are also well-versed in hosted solutions such as Shopify.

Whether you are interested in purchasing your own web hosting and managing your eCommerce storefront yourself or if you prefer to opt for a hosted solution such as Shopify, teaming up with a company of specialists is one way to do so while maintaining your peace of mind throughout the process.

Some of the most notable advantages and benefits of hiring a company that specializes in customized website design include:

  • Assessment: Have your current (if any) web presence assessed and evaluated. Learn how to convey your products, services, and messages better.
  • Responsive and Mobile-Friendly: Professional website designers and developers are well-versed in responsive and mobile-friendly design, preventing you from alienating an entire audience whenever they browse using a tablet or mobile smartphone.
  • Modern Design: Web developers and designers keep up with the latest design and browsing trends, providing their clients with top-notch unique designs that adhere to current trends and design standards within the industry.

Understanding why it is important to consider an eCommerce platform for your own business and brand is essential whether you are diving into an untapped market or working in a highly competitive industry and niche. With the right eCommerce web design and setup, maximize your online reach while attracting targeted users who have the motivation to learn more about your business while investing their own money into the products and services you provide.

Create a Winning eCommerce Optimization Campaign and Turn First-Time Buyers into Repeat Customers

Online sellers who fail to promote and animate their products on their eCommerce site generate a low conversion rate. Double down on your user experience and create a customer-centric eCommerce Optimization strategy.

SalePilot Internet Marketing Agency is a venerable eCommerce Optimization agency in the United States. We provide eCommerce website marketing solutions aimed at helping businesses supercharge their online campaigns and entice more customers. Partner with us and let us help you bring in more revenue to your online store.

Ecommerce Optimization - Salepilot Digital Marketing Agency

eCommerce Optimization Services

Increase Customer Loyalty and Improve Your Conversion Rate

Attracting the right customers, nurturing your ideal prospects, and generating targeted traffic — these are just some of the challenges that business owners face in eCommerce Optimization. As an established eCommerce Optimization agency, we understand the complexity and demands of the online business landscape. That is why we provide eCommerce solutions tailored to your needs and requirements.

SalePilot implements cross-channel digital marketing strategies to help our business partners achieve their marketing goals. Using proven optimization methods, we’ve helped our eCommerce clients achieve impressive results.

eCommerce SEO

Enhance your search visibility and build your thought leadership brand. SalePilot’s eCommerce search engine optimization (SEO) solutions aim to help your brand punch above its weight and surpass the competition. Our SEO services include keyword research, local SEO, technical optimization, email marketing automation and Google Analytics review.

eCommerce Content Marketing

Improve your brand engagement and rank better on search results. Our eCommerce content marketing strategies focus on building brand awareness and promoting your products more effectively. We create blog posts, product descriptions, social media content and downloadable product guides.

eCommerce PPC Management

Connect your online store with the right customers at the right time using the right platform. Our eCommerce Optimization company performs advertising analyses to help you acquire qualified traffic from high-intent buyers. We offer landing page conversion, paid advertising, eCommerce remarketing and ad A/B split testing.

eCommerce Web Design

Our eCommerce website marketing specialists highlight your unique value proposition, simplify navigations and eliminate unnecessary form fields on your site. We find the right balance between text and visuals. In this way, we ensure your eCommerce website provides the best possible user experience.

Shopify SEO

At SalePilot, we take a 360-degree approach to Shopify search optimization. Our SEO specialists conduct Shopify SEO audits, keyword research, on-page and off-page optimization and backlink analyses. Doing so allows us to implement data-driven SEO strategies and capture your target leads and sales.

Shopify Web Design

Leverage Shopify’s full cloud-based eCommerce platform and customizable themes to showcase your brand’s unique selling proposition (USP). During our initial consultation, our Shopify web designers determine your goals, unique branding and marketing objectives. These practices enable us to lay out unique, clear design ideas for your online store.

Social Media Marketing

Our social media managers work closely with our digital marketing specialists to deliver results-driven eCommerce Optimization services. We implement both organic and paid social media marketing strategies to boost your competitive edge. Our team optimizes your social media posts, provides review responses, interacts with your followers and shares valuable content.

Amazon Marketing

Create a profitable Amazon marketing strategy with the help of SalePilot. We optimize your Amazon product pages, implement targeted eCommerce content marketing strategies and promote your products through Amazon Marketing Services (AMS). Let us help you improve your marketing strategies and build consumer trust.

Walmart Marketplace Integration

Protect your brand presence and launch new products on Walmart Marketplace. We customize your Partner Profile, build your product catalog and capitalize on sponsored products and native banner ads. In this way, we maximize your ad spend and increase your conversions.


We focus on bringing value and solve business main challenges

When launching a digital marketing campaign, you don’t want just another cookiecutter marketing agency—you want a dedicated partner. This is the kind of client experience we strive to deliver at SalePilot Digital Marketing Agency.

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Why eCommerce Optimization is Essential for Your Business

eCommerce is here to stay. Leverage online platforms to your advantage and beat the competition by delivering an omnichannel customer experience. Our eCommerce Optimization company creates a dynamic and customer-focused eCommerce website marketing strategy to ensure your success.

Through eCommerce digital marketing, you can:

Centralize Your Business Operations

eCommerce online marketing allows you to create an organized system of siloed channels. Utilize data tracking tools to monitor your leads and brand interactions, get access to multi-channel product listings, reach customers from across online platforms and optimize your management operations.

Strengthen Your Online Foundation

Position your brand in front of interested buyers and generate repeat customers. eCommerce Optimization covers a variety of web solutions, including SEO, social media brand management and conversion rate optimization (CRO). When executed properly, these solutions can boost your online reputation and increase your reach.

Reduce Abandoned Carts and Drive More Sales

According to the Baymard Institute, an estimated 69.23 percent of shopping carts are abandoned during the checkout process. Through integrated email marketing and eCommerce optimization services, you can convince online shoppers to make a return visit and complete their original purchase.

Increase Your Customer Base

Reach out to a broader audience scope and expand your business. eCommerce Optimization offers numerous opportunities to connect with millions of prospects across the globe and build your site leads. More importantly, your eCommerce site allows you to scale your business without having to change your location or move to larger premises.

Boost Your Business Efficiency

With the help of a trusted marketing for eCommerce company, you can successfully scale your business, increase your product ranges and eliminate redundant tasks. eCommerce digital marketing allows you to implement data-driven strategies that align with your marketing goals.

Eliminate Wasteful Spending

eCommerce online marketing is a cost-effective solution in achieving your business objectives. Get detailed insights, monitor your budget, and optimize your spending for your eCommerce Optimization strategy. With at least 10 percent of your annual revenue allotted for online marketing, you can gain targeted results while keeping your budget in check.

What do our eCommerce optimization services include?

At SalePilot, we aim to provide your business with a complete solution to its problem. That’s why our ecommerce optimization services focus on SEO and CRO, as well as content marketing and web design because these strategies often deliver the best solution to driving website traffic and long-term revenue.

Learn more about how these strategies (and our service deliverables) achieve your goals:


SEO is an online marketing strategy that optimizes your website so you can appear in more relevant search results. Since most people (around 75%) stick to the first page of search results, your store must appear on the first page if you want to get traffic and sales.

With our eCommerce optimizations services, we help your business make that happen.

Our services even come with a page-one guarantee, meaning we guarantee that your business will rank on the first page of Google search results for a specific number of keywords (based on your plan) within the first year. If not, we’ll refund you.

Get more details about some of our eCommerce optimization services’ SEO deliverables now:

  • Google Analytics and Google Search Console setup: Your dedicated SalePilot account manager will get your business set up in Google Analytics and Google Search Console if you aren’t already. You’ll retain full ownership of your accounts too.
  • Keyword research: Based on your plan, your account manager will research and compile 150 to 600 keywords for your site to target. Your account manager will also conduct a predictive keyword analysis to find the best keywords for your store and products.
  • Keyword optimization: You don’t have to worry about optimizing your website with the keywords your account manager compiled. Instead, they’ll take care of it for you, optimizing your site’s meta tags, content, and more.
  • Image SEO: From your product images to your blog images, our eCommerce optimization company will take care of optimizing your website’s images. Our image SEO process includes compressing images, so they look great, but don’t slow down your site, and add alt text.
  • Product markup: Structured data or product markup can help search engines understand your product pages better, which can lead to better rankings in search results. Your dedicated account manager will ensure your items use product markup so you can earn more sales.
  • Robots.txt optimization: Your robots.txt file is invaluable in helping Google crawl and index your site. That’s why we analyze and optimize your robots.txt file so your eCommerce site can use its crawl budget efficiently and get into Google’s search results.

With SalePilot, your eCommerce store gets optimized for SEO completely.

Conversion Rate Optimization (CRO)

CRO is a core component of SEO, yet many businesses fail to take advantage of CRO. With our eCommerce website optimization services, your company can ensure it uses CRO, which will help you get the most value — and best return — from your site traffic.

As a part of our CRO deliverables, we focus on helping your business increase its conversions. In most cases, your conversions will focus on sales, but they can also target email sign-ups, contact requests, or in-store visits if you also operate a physical location.

Some of our core CRO deliverables include:

  • Shopping cart funnel analysis: Your eCommerce store’s shopping cart plays a critical part in driving online orders. That’s why we’ll analyze your shopping cart and look for quick wins based on our more than 20 years of experience in optimizing eCommerce sites.
  • Website usability analysis: An easy-to-use site performs better than a clunky one, which is why we evaluate your website’s usability. Based on our findings, we’ll provide a list of recommendations to test or implement, which our development team can do for you if you like.
  • Website design analysis: We’ll also investigate your site’s design and look for areas of opportunity. Your dedicated account manager will focus on the sections that offer the best return, like a potential change to a product page, which could apply to all your product pages.
  • Website conversion analysis implementation: When it comes to our 360-degree site analysis, you don’t have to worry about making these changes yourself. Our U.S.-based, in-house team of developers can do it for you fast.

If you’re looking to focus on CRO more, we offer dedicated CRO services.

With these services, your business can not only develop and run more CRO tests but also understand user behavior better, which can lead to broad improvements to your site’s product pages and their conversion rates.

Web design and development

Web design and development are paramount to online stores. When you have an attractive, functional, and fast site, your business can rank higher in search results. That benefit leads to others, like generating more online traffic and sales.

At SalePilot, we feature an in-house and U.S.-based design and development team, so you don’t have to worry about bothering your developer or waiting for your developer to have some free time. We’ll take care of the changes for you so that you can start driving results for your business.

A few of the design and development aspects of our eCommerce website optimization services include:

  • Web server analysis: Your web server can influence your site’s page speed, which can impact a range of factors, including your search rankings, conversion rates, and more. That’s why we check your web server’s performance and ensure it’s delivering the best for your business.
  • Mobile site optimization: If you’re like some e-commerce stores and have a dedicated mobile site separate from your main website, we’ll optimize it for mobile devices and SEO. Long-term, however, we recommend a responsive site because it’s more cost-effective for you.
  • Broken link audit and correction: When you have broken links (also called 404 errors), you can hurt your rankings in search results, as well as frustrate shoppers. That’s why we check your website for broken links and fix them.
  • Custom 404-page setup: A custom 404 page helps your business take a proactive approach to broken links. This page can keep users on your site by providing a list of your top pages, which can redirect them to where they want to go. That’s why we create and launch one for you.

If you’re looking to do more than optimize your website’s design for SEO, we also offer web design services. With these services, for example, you can relaunch a new design of your site to provide an upgraded user experience that takes your conversion rates to the next level.

Content marketing

Content marketing is another essential part of SEO.

With content marketing, your business produces relevant content for your target audiences, like blog posts and online guides, and uses that content to help audience members discover your company and move from a curious shopper to a thrilled customer.

You also optimize your product pages for search, as well as user questions and concerns.

When you partner with our eCommerce optimization company, we make content marketing easy. You don’t have to worry about brainstorming content, researching keywords, writing guides, or publishing the latest post. We take care of it for you.

For example, our eCommerce optimization services include:

  • Product copywriting: Your dedicated account manager will find high-value, descriptive keywords for your products. Then, you can use our team of professional copywriters to produce content for these product pages that describe your product and follow SEO best practices.
  • Blog copywriting: Our eCommerce optimization services also include blog copywriting. By learning about your business, audience, and products, we’ll develop blog topics that target not only valuable keywords but also topics your audience wants to learn about today and tomorrow.
  • Content promotion: Forget the time-consuming and challenging task of outreach, which builds your backlink profile and improves your rankings in search results. Our in-house team of influencers promotes your content for you, helping you earn valuable mentions online.
  • Duplicate content analysis: Search engines like Google see duplicate content as a signal that your site isn’t that helpful. Unfortunately, duplicate content is common, especially when it comes to product listings. That’s why we look for duplicate content on your site and fix it.
  • User-generated content strategy: As a part of our content deliverables within our eCommerce website optimization services, we also build a strategy for attracting user-generated content, like online reviews, since reviews can help your business generate more sales.

Like CRO, we also offer dedicated content marketing services if you’re looking to give content a bigger role in your marketing strategy. With content marketing costing 62% less than traditional marketing and generating three times as many leads, it’s a worthwhile strategy for generating long-term revenue.

3 ways eCommerce website optimization helps your online store

Ecommerce website optimization is a necessity for online stores.

Whether you manage your optimization efforts in-house or with the help of our eCommerce optimization company, it’s essential to make strategies like SEO, content marketing, CRO, and web design a part of your store’s overall marketing plan.

When you make time for these strategies, they help your eCommerce store by:

1. Raising your online visibility

Ecommerce stores operate in a competitive, but lucrative market: Online.

More than 75% of U.S. consumers shop online, with 80% of shoppers using the Internet to research products. That’s a lot of people. If your store isn’t optimized for SEO, though, you’re missing your chance to reach your market.

Companies that invest in SEO usually see great results, which makes sense since organic traffic generates over 40% of online revenue. If you can use SEO to increase your rankings in search results, you can capture more qualified traffic and turn it into revenue.

2. Increasing your online conversion rates

A range of factors can affect your online conversion rates, as demonstrated by these findings:

  • 90% of users credit video for helping them make a purchase decision
  • 89% of users shop with a competitor after a poor user experience on a site
  • 70% of users prefer getting to learn about a company through articles versus ads
  • 67% of users are more likely to buy from a company with a mobile-friendly site
  • 53% of users will leave a page that doesn’t load within three seconds

When your eCommerce store considers these factors, like your page speed, website design, and SEO, you can build a strategy (and a site) that increases your online conversions and helps you get the most value from your website.

It’s a lot to think about and manage, though, which is why many eCommerce stores partner with an eCommerce optimization service provider, like SalePilot. Making our team a part of yours can help you optimize your site and maximize your online conversions.

Just check out this testimonial to see what eCommerce optimization can do to your conversion rates:

3. Improving your marketing ROI

For many businesses, marketing ROI serves as a convenient number for measuring the effectiveness of marketing strategies like SEO, PPC, and CRO. If you want your company’s decision-makers to support your marketing initiatives, you need to deliver a positive ROI.

Investing in eCommerce website optimization can help your business improve not only its marketing ROI but also its process for tracking and measuring marketing ROI. SalePilot, for example, provides all its clients access to MarketingCloudFX, a proprietary platform for tracking and measuring marketing ROI.

For example, with eCommerce optimization services, your company can:

  • Increase its visibility in relevant search results through SEO
  • Improve its conversion rates through CRO
  • Enhance its user experience and website usability through web design

Then, with MarketingCloudFX, you can see the performance of these strategies, like SEO and CRO, and their impact on your bottom line. This feature makes it easy for you to demonstrate the value of marketing on your ecommerce store, as well as use that data to improve your overall marketing plan.

Is SalePilot the best eCommerce optimization company for your business?

When it comes to eCommerce website optimization, you want to partner with an agency that works well with your company. At SalePilot, we specialize in helping small-to-midsized businesses (SMBs) use online channels, like search, to generate real, measurable results and long-term revenue.

As your partner, we also provide your company with the following:

  • Dedicated account manager for managing and leading your strategy
  • The complete marketing team for supporting and implementing your strategy
  • Custom strategy for optimizing your eCommerce website
  • Custom reporting dashboards for tracking the metrics that matter to your store
  • Advanced ROI-tracking software for measuring your marketing campaign’s performance

At SalePilot, we also have a proven track record for helping our clients grow.

Just in the past five years, for example, we’ve helped our clients’ businesses manage more than 11.6 million transactions, generate more than $2.4 billion in revenue, and receive more than 6.3 million leads.

These results are one reason why we maintain an impressive client recommendation score. It’s 488% higher than the nationwide average! If you’re curious to learn why our clients recommend us, check out our testimonials and case studies.

If you think SalePilot is the perfect match for your business, contact us online to learn more about making our eCommerce optimization company your partner.

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