You Deserve Paid Search Campaigns That Deliver Leads, NOT PROMISES.

At SalePilot, we’re on a mission to trim the fat and make sure your paid search strategy gives back more than it takes. Every campaign we launch delivers returns on investment you simply can’t find elsewhere.
And, because we optimize each campaign daily, we’re always two steps ahead of the game.

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Ppc Marketing - Salepilot Digital Marketing Agency
Ppc Marketing - Salepilot Digital Marketing Agency

SEO vs. PPC: Which is the Right Strategy for Your Brand?

Understanding your target demographics and analyzing their online activities are vital to determine whether PPC, organic search or a combination of these digital marketing strategies is the best approach for your business.

SEARCH ENGINE OPTIMIZATION

SEO is an effective way to improve your organic traffic, build brand awareness, establish online credibility and gain customer trust. Many SEO companies, however, will tell you that it takes at least four to six months before you can start seeing results with your SEO campaign.

 

An Ahrefs study also found that only 5.7 percent of web pages rank in the top 10 organic search results for one keyword within a year of publishing. What’s more, even these top-performing web pages took two to six months to rank in the top 10.

 

SEO takes time. For this reason, many marketers relying heavily on organic search fail to achieve their marketing goals within their established timeline. If you’re looking for an online marketing approach that offers complete control, provides flexibility and promises instant results, pay per click marketing is the way to go.

PAY-PER-CLICK

Over the years, pay-per-click advertising has proven its worth as one of the best and most cost-effective online marketing strategies. PPC advertising allows businesses to take charge of their ad spend and get their brand offerings in front of the right people at the right time and in the right place.

 

Pay per click marketing provides you with laser-targeted visibility, which speeds up the customers’ buying journey and boosts your conversion rate.

 

In an ideal world, combined SEO and PPC advertising strategies work best at driving targeted results. Integrated SEO and PPC campaigns offer maximum visibility, drive relevant traffic and deliver long-term benefits. However, if you have a short window to promote your brand offerings and make an impact on your niche market, pay per click internet marketing might be the best option for you.

Leverage PPC Marketing and Take Advantage of Consumer Search Opportunities

SalePilot Internet Marketing Agency is a trusted leader in pay per click internet marketing. Our pay per click advertising company partners with various industry players and marketing professionals to increase their leads, grow brand awareness, and reach their goals.

Throughout the years, our pay per click marketing firm has mastered what is PPC, how it works effectively for different stakeholders, and what it entails to ensure online success. If you’re still unsure whether pay per click is the right advertising model for your company, our PPC Marketing firm is here to help you.

Learn what is PPC and explore the many ways pay per click advertising can take your business to new heights. Start your pay per click campaign today with help from SalePilot’s pay per click internet marketing experts.

Ppc Marketing And Management

What Is Pay Per Click and How Does It Work?

A Hanapin Marketing report shows that 79 percent of marketers find paid search marketing beneficial to their business. Consequently, approximately 62 percent of industry players said they would continue to increase their PPC ads budget in the coming years to draw new customers looking for their services.

According to Social Media Today, more than 7 million advertisers spent a total of $10.01 billion for pay per click ads in 2017 alone. Evidently, pay per click has become one of the most widely used marketing frameworks for generating higher ROI. But what is pay per click and how can it ramp up your digital marketing efforts?

SalePilot’s PPC experts explain what is paid search and how it works to guide you through the fundamentals of PPC Marketing. By understanding pay per click processes, you have a better chance of launching profitable campaigns. Learn all about PPC marketing and find out how our pay per click marketing agency can help you achieve success.

Ppc Marketing - Salepilot Digital Marketing Agency
Ppc Marketing - Salepilot Digital Marketing Agency

What is PPC?

Pay per click marketing is a paid search model used to build brand awareness, promote brand offerings and gain immediate traction from specific audience segments. With PPC, advertisers only pay each time a user clicks on the PPC ads — hence the name pay-per-click.

People usually think of Google PPC when hearing or talking about what is pay per click. But pay-per-click goes beyond the Google search engine results pages (SERPs) and the Google Display Network. Social media sites, such as YouTube, Facebook, Pinterest and LinkedIn, also use the pay per click model.

PPC allows marketers to place ads strategically on a variety of online marketing platforms to make their products and services highly visible to their target market. This means the advertisements you see across the web are pay per click ads.

What Are the Different Types of PPC Ads?

Now that you know what is paid search, the next step is to understand the different types of PPC marketing campaigns that can help you build your online presence and promote your services to the right audience. Our pay-per-click advertising agency works closely with your team to determine the appropriate PPC ads that you can use to fill your sales funnel.

There are various types of pay per click ads available, depending on your goals:

Search Ads

Search advertising is the most common form of paid search marketing. Search ads appear to prospects who are already looking for your industry or brand offerings online. These pay per click ads are suitable for short sales cycles or one-time campaign promotions. Our pay per click advertising firm recommends search advertising to businesses aiming to acquire strong, high-quality leads from new customers.

Display Ads

Display advertising is known for its effectiveness in reaching more than 90 percent of online users. Display ads appear on Google’s partner websites, targeting people who visited industry-related sites. Display advertising maximizes photos and texts to capture the online users’ attention and convince them to take action. Our pay per click advertising agency recommends display advertising to companies with lengthy sales cycles and niche or luxury customers.

Social Ads

Social media paid advertising is the fastest-growing segment of pay-per-click advertising services. Social ads appear on social media platforms, such as Facebook, LinkedIn and Twitter. They are programmed to reach prospects based on their hobbies, networks and interests, among other factors. Social media advertising is suitable for brands with an active social media presence and highly-targeted customers.

Remarketing Ads

Remarketing is one of the best ways to reach high-converting customers and double your turnovers. Remarketing ads remind people who have already visited your website to come back and compel them to convert. Unlike search advertising, remarketing is relatively cheaper because there are lower competition and highly targeted customer segments. Our PPC marketing firm uses smart PPC ad formats and extensions to produce significant results with your PPC campaign.

Google Shopping Ads

Google Shopping ads are suitable for websites with a large volume of products. These PPC ads appear in a carousel above or beside the main Google search results, allowing prospects to view the products and prices on Google SERP before they even click onto anyone’s website. This means every click you are paying for has a higher chance of converting, assuming your target customers have already explored all product offerings on Google Shopping ads. Our PPC agency recommends Google Shopping to eCommerce businesses aiming to reach customers with clear buying intent.

In-stream Ads

In-stream ads are also called YouTube ads. These are pay-per-click ads that appear on YouTube search results, YouTube videos and video partners on Display Network. YouTube ads present your brand in a unique and memorable way. Recently, Facebook has launched in-stream ads, allowing companies to place advertisements in the best slots and natural breaks in video content.

Gmail Sponsored Promotions (GSP)

Gmail-sponsored promotions are an effective way to generate direct response leads. GSP allows you to reach interested leads right in their inbox. Unlike YouTube ads, GSP has a click-to-call ability that enables prospects to make direct calls to you and convert at any point of your sales funnel. Our PPC company sets up your GSP to maximize its targeting abilities and generate high-quality clicks.

Local Services Ads

Local service ads follow a pay-per-lead model. This means you don’t have to pay for clicks that don’t turn into leads. Local services advertising is only applicable to a few markets, including HVAC companies, electricians, plumbers and locksmiths. Our PPC firm partners with local service providers to make their businesses more visible to their target demographics.

Amazon PPC Ads

Amazon advertising is one of the increasingly popular PPC services in the online landscape. Amazon PPC ads allow Amazon sellers to generate brand awareness, boost sales and drive more store visits by placing sponsored ads on the platform's key locations. At SalePilot, we leverage our PPC experts’ technical knowledge and expertise to organize your Amazon PPC campaigns and increase your profit margin.

CASE STUDIES

We focus on bringing value and solve business main challenges

When launching a digital marketing campaign, you don’t want just another cookiecutter marketing agency—you want a dedicated partner. This is the kind of client experience we strive to deliver at SalePilot Digital Marketing Agency.

Comprehensive PR Campaign Leads to New Cases for Law Firm – SalePilot Marketing & PR

Legal

Client: Los Angeles-based plaintiff’s trial law firm Challenge: The firm was filing back-to-back negligence and wrongful death lawsuits the week of Thanksgiving against utility companies on behalf of victims and surviving families of the devastating California wildfires. Work: When we obtained...

Northline Express - Social Media Marketing Case Study

Northline Express – Social Media Marketing Case Study

eCommerce, Professional Services

Project Overview Growing a Social Community in a Niche Market Introduction This brand wanted to increase sales their online store using social media. Solution They chose a custom “Maximize Results” package from SalePilot Internet...

Seismic Audio - Salepilot Internet Marketing Agency

Seismic Audio

Manufacturing

Project Overview Through integrated Amazon advertising and SEO campaigns, SalePilot was able to increase the client’s average sales volume from 14,548 total units ordered in December 2019 to 18,031 total...

Nancy Anderson Fit | Fitness Social Media Case Study

Nancy Anderson Fit | Fitness Social Media Case Study

eCommerce

Project Overview Nancy Anderson Fitness wanted to spread awareness, increase their following on Instagram and Facebook, increase participants in their monthly challenges, increase online program sales and help with new...

Newsletter Campaign Raises Top-of-Mind Awareness Among Referral Sources – SalePilot Marketing & PR

Newsletter Campaign Raises Top-of-Mind Awareness Among Referral Sources – SalePilot Marketing & PR

Legal

Client: A Los Angeles-based plaintiff’s trial law firm Challenge: A Los Angeles-based plaintiff’s trial law firm that regularly partners and co-counsels with attorneys throughout the state, wanted to further enhance...

Performance Chemical Manufacturing Company - Salepilot Internet Marketing Agency

Performance Chemical

Automotive

Project Overview This company is an industry-leading manufacturer and supplier of high-quality, value-priced performance chemicals – such as fuel additives, air and fuel system maintenance kits, engine degreaser and tire...

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How Does PPC Marketing Work?

PPC advertising is a keyword-based marketing tactic. PPC campaign management services like Adwords assign a value to different search terms and phrases based on their search volume, difficulty and competition level. The more advertisers competing for the same keyword, the higher the keyword price.

Marketing platforms, such as Google’s homepage, have limited Google pay per click advertising slots. As such, you need to battle it out to claim your PPC spot. Advertisers cannot simply pay more to increase their Google PPC ads’ prominence.

Google pay per click and other PPC ads are subject to ad auction. This pertains to an automated process used by search engines to determine the relevance and validity of advertisements that appear on their SERPs. You must ensure your Google pay per click ads have a good Quality Score to boost your ad position and lower your cost per click (CPC).

To obtain a good Quality Score, your pay-per-click ads must be relevant to your target demographics, include valuable keywords, receive high click-through rates (CTRs) and drive prospects to an SEO-optimized landing page.

Don’t have the time to perform a PPC audit and launch your pay per click campaign? Entrust your PPC services to our pay per click management company and let us do the technical work for you.

We Help You Improve Your Quality Score and Generate More Online Revenue

At SalePilot Internet Marketing Agency, we determine your PPC search engine marketing (SEM) goals, identify your PPC campaign metrics and establish your pay per click campaign structure to bring new visitors to your website and reduce your PPC Marketing expenses.

Our pay per click advertising company helps you navigate the technicalities of PPC and effectively integrate it with your SEO and online marketing campaigns. Partner with our pay per click management agency and reap the benefits of cost-effective PPC advertising services.

Make the Right Decisions for Your Brand With PPC Marketing

Today, the digital landscape keeps growing and websites are proliferating at warp speed. From small companies and franchises to eCommerce businesses and entrepreneurs, almost everyone is on the internet, figuring out advertising avenues and maximizing all possible conversion paths. Increased marketing opportunities, however, come with greater challenges.

Despite the availability of advertising tools and digital marketing channels, some businesses remain invisible to their target audience. As a result, market players are in an uphill battle, barely making progress with their internet marketing efforts.

Major challenges online companies face:

  • Increased competition
  • Surge in ad blockersStrict industry regulations
  • Changing customer demands
  • High digital ad spending
  • Varying market standards

Even social media marketing has become a big hurdle for many companies. Before, social media platforms allowed businesses to reach millions of prospects worldwide for free. Over time, social media giants have started launching ad regulations that require advertisers to pay more to get their content in front of their ideal customers. This becomes an issue because not all marketers have the capacity and resources to launch and support on-going social media campaigns at scale.

Besides web development and social media marketing, search engine optimization (SEO) is also one of the most crucial aspects of gaining higher brand exposure. The problem with SEO and other internet marketing strategies, however, is they take time, effort and a relatively large investment of capital before you see the results.

If you’re looking for an immediate campaign boost and a fast return on investment (ROI), pay per click advertising is a profitable choice. Maintain full control of your paid search marketing efforts and acquire positive business outcomes with targeted PPC services.

Why PPC Marketing Works For Your Business

Pay per click advertising is an incredibly powerful digital marketing strategy to increase your conversions and maximize your ROI. Data-driven PPC Marketing and Management services create valuable opportunities to connect your brand with customers and improve your profitability.

Here are the top benefits of investing in PPC advertising services:

Low Barrier to Entry

Paid search marketing offers a step-by-step guide to help marketers and beginners get started on their ad creation. Even if you’re a decade behind your competitors on acquiring pay per click services, you can get your campaign up and running in no time with help from our trusted PPC Marketing and Management firm.

Improved Brand Visibility

Investing in PPC Marketing and Management services is a surefire way to get your products and services showing up in places where your target customers are spending time. PPC advertising captures the awareness phase of your marketing funnel and gets more prospects and high-converting customers to notice your brand.

Granular Targeting

Serve targeted messages to your ideal customers based on their search behavior, online activities and preferred platforms. Pay per click services prioritize the most relevant audiences at a time when they are likely to make a decision to purchase. Additionally, PPC allows you to connect with specific customer groups based on gender, age group, location and other demographics.

Fast Results

One of the biggest advantages of pay per click advertising services is you can get immediate results upon campaign launch. Once our pay per click advertising company has set up your PPC campaign, you can see the results overnight. However, keep in mind that the first three months typically serve as a testing period. This means to get more favorable results, you need to acquire valuable data and continuously improve your campaign’s overall performance.

Quick Experimentation

PPC ads A/B split testing is an integral part of your pay per click advertising campaign. PPC experts create different versions of your PPC ads to validate which campaign to launch and optimize to generate the highest possible conversion rate.

One-time Campaign Promotions

Don’t have the budget to implement on-going digital marketing efforts? Pay per click services allow you to launch one-time campaign promotions and run short sales cycles. Pay per click advertising is a cost-effective way to introduce your new products and services to the online marketplace and separate PPC campaigns by priority.

Immediate and Consistent Traffic

PPC Marketing and Management works effectively with SEO in enhancing brand exposure and driving targeted traffic to your website. PPC is the fastest method to run paid search campaigns, kick off marketing efforts and get clicks and immediate traffic from interested customers.

Expansive Traction Channels

Different online platforms use the paid search advertising model to tap into a massive network of consumers. With pay per click advertising services, you can now leverage various marketing channels to promote your brand and reach a large number of people on the internet.

Trackable Data

PPC advertising services provide measurable and trackable data, eliminating the guesswork in campaign tracking and reporting. Google Analytics automatically tracks your campaign metrics, such as view impressions, clicks and conversions, to provide you with a clear picture of your pay-per-click campaign performance.

  • It’s Cost-Effective

    One very common misconception about PPC has something to do about its cost. Many people believe that you need a lot of money to succeed in PPC advertising. That’s not the case at all. Sure, you’ll end up wasting a lot of money if you’re not careful about how you spend your budget but with the right strategy, you can optimize your campaigns on a monthly basis. This is why it’s best to hire a professional PPC team to help to optimize your advertising campaign in the most cost efficient way.

  • Fastest Way to Get Targeted Traffic

    Traffic is your lifeblood when you have a website for your business. However, you don’t want just any type of traffic but targeted traffic which can lead to sales. SEO or search engine optimization is one of the most common ways to get targeted traffic for your business. However, everyone knows that it can take a lot of time to get the results that you need with SEO. If you want to next best alternative to SEO, it’s PPC. With PPC, you’re not just getting quality traffic but almost immediate results as well. And by quality traffic, we’re talking about users who are actively searching for your business. Once you have set up your account and launch the campaign, you can receive traffic and even sales on the same day.

  • Easiest Method to Test If Your Product Sells

    So, you have a great-looking website and products that are ready for shipping but you have no idea if they will sell. What’s the fastest way to test if your products will actually sell? Pay Per Click, of course! You can run a PPC campaign on a platform like Google Ads and aim for about a thousand targeted clicks. Measure your results and you’ll have a fairly good idea about the viability of your product. Testing through a targeted PPC campaign may cost you some money but it’s more than worth the investment to know how your website and product will perform.

  • Works Well With Other Advertising Channels

    PPC can be an integral part of your digital advertising strategy and plays nicely with other marketing methods. For example, content marketing is now the more preferred channel in the world of online marketing. Businesses are investing in producing original content to go with the customer buying cycle. If you have excellent content and you want to quickly drive traffic to your website, PPC should be your go-to. PPC and SEO also work very well together. This is because the traffic and impressions are generally to the same targeted audience – consumers that use search engines to find information, products or services. How well your PPC campaign performs in terms of clicks and conversions can provide excellent insight as to which keywords to prioritize in your SEO campaign.

  • You’re in Control

    One of the best benefits of PPC channels such as Google Ads is the wealth of options that are available to you for reaching potential customers. Sure, the default campaign settings have their nuances but ultimately, you’re in control. For starters, you are free to choose the keywords or placements to target and their restrictions. Also, new business owners need not worry because PPC offers great flexibility, even if you want to start small. You’re free to set a budget and how much money to bid for each target keyword. Basically, you’re free to spend whatever you want. If you want to change anything from your campaign, you can do so in real-time. For instance, you can scale up immediately if you’re seeing positive results. If you want to take a break from your PPC campaign, you can simply pause and your ads will stop showing, and so is your ad spend.

What is Search Engine Marketing?

PPC search engine marketing is a digital marketing strategy used to increase a brand’s visibility in SERPs, such as Bing, Yahoo and Google, for niche keywords. It aims to increase traffic through optimized ads and bring more conversions to the advertised website.

Before, SEM referred to both SEO and paid search marketing. Today, search engine marketing refers exclusively to paid search advertising. SEM is also alternatively referred to as pay-per-click or paid search.

With an increasing number of consumers performing online shopping, PPC search engine marketing has become a vital digital marketing component. SEM allows advertisers to only pay for impressions that result in visitors. Each visitor incrementally improves your organic search rankings, making it one of the fastest ways to drive traffic and conversions.

Ppc Marketing - Salepilot Digital Marketing Agency

How Does SEM Work?

Search engines utilize algorithms to provide the most relevant search results, depending on the online users’ information, such as their location and web activity. Sponsored ads appear either at the top of the SERPs or beside the first search result.

Keywords are the foundation of PPC search engine marketing. You need to identify brand-related keywords that prospects are likely to use when searching for your products and services online to get in front of the right audience.

SEM takes your keyword management a step further. It allows you to set additional parameters to determine when your PPC ads should appear and who should see them. Our PPC firm utilizes various SEM platforms, such as Google AdWords, Bing Ads and Yahoo Search Ads, to display your advertisement on top of SERPs and connect your brand with high-intent searchers across the web.

As a reputable pay per click advertising firm, we invest in advanced keyword research tools to gather valuable information, such as keyword search volume and competition. Once we’ve identified your target search terms, we determine the negative keywords or irrelevant phrases that should be excluded from your keyword lists.

Our PPC specialists structure your account and create compelling ad copy to ensure you win the ad auction. PPC search engine marketing allows you to show ads more often at a lower cost. By optimizing your ad campaigns and improving your Quality Score, you learn more about your audience and competitors and develop competitive pay per click campaigns that get results.

Give your website the attention it deserves. Choose our SEM agency and let us help you succeed at PPC search engine marketing.

Why is SEM Important in Digital Marketing?

Search engine marketing encompasses various paid advertising techniques you can use to increase your site prominence and distinguish your brand from the cut-throat competition on the internet. The higher your products appear on search engines, the higher the visibility and greater engagement it generates.

Create effective SEM campaigns with help from our SEM agency. Besides showing you what is paid search, our PPC marketing firm stays abreast of the latest web developments and industry trends to amplify your paid search marketing campaigns and guide you to success.

PPC search engine marketing allows you to:

  • Reach identified target customers instantly
  • Double your investment in AdWords
  • Increase site traffic through ad visibility
  • Connect with local markets
  • Appear on competitors’ keywords
  • Bring in more qualified leads
  • Increase brand awareness
  • Enhance your mobile marketing efforts

PPC Marketing Services

Create Compelling Ads That Generate Quantifiable Returns

Since 2005, our PPC Marketing and Management company has been providing numerous businesses with full-service pay per click solutions that improve market performance. Our PPC advertising agency utilizes data and analytics to scale up your campaign and achieve your marketing goals.

Discover our PPC Marketing Services:

Keyword Research & Analysis

Our PPC advertising firm utilizes a myriad of tools to understand your customers’ search behavior and predict which keywords they are likely to type into the search box. We identify your target keywords and categorize them based on industry-relevance, search volume and competition. Expect our paid search specialists to continuously refine your keyword list to capture your target audiences’ interest and search intent.

Landing Page Conversion Optimization

Increase the quantity and quality of your leads with help from our pay per click marketing firm. We create strong headlines, utilize high-performing keywords, craft engaging content and place clear calls-to-action (CTAs) on your landing pages. Our PPC agency integrates SEO with PPC best practices to compel online users to take your desired action.

PPC Management

Partner with our pay per click firm and drive immediate, qualified traffic to your landing pages without the stress and hassle. Our pay per click management company handles everything from keyword research and analysis, channel strategy and PPC campaign launch to monitoring and pay-per-click ads A/B testing. Choose our PPC company and get conversion-driven campaigns that fit your budget.

Paid Search Advertising

Enlist our paid search agency’s PPC services and position your brand at the top of search results. SalePilot’s paid search specialists optimize your ad targeting strategies, determine high-value keywords, develop PPC bidding strategies and track your ROI. These practices allow our PPC marketing firm to improve your Quality Score, CTR and impression share.

Ads A/B Split Testing

Our pay per click management agency sets up campaign comparisons to test the effectiveness of your ads. We create different variations of your page elements, such as the layout, image, headline and CTA, to determine which pay-per-click ads version will generate the best results. The split-test results guide our PPC firm in optimizing your next paid search campaigns and improving your overall PPC performance.

 

Conversion Rate Optimization (CRO)

Capture your target customers at the right time and on the right platform and move them to the bottom of the sales funnel. Our PPC agency writes persuasive PPC ads, tests your landing page designs and develops user-friendly lead capture forms to boost your Quality Score and conversion rate. Call our paid search agency now and let us help you increase your profit without raising your ad spending.

Bing & Google Ads Management

Engage with your ideal customers across search engines to acquire more traffic and online revenue. SalePilot’s PPC specialists perform in-depth PPC audits to ensure your products and services reach your target audience segments. We optimize your PPC ads for each platform, improve your SEM targeting and leverage site link extensions to acquire higher engagement rates.

Social Media Advertising

Approximately 54 percent of online users utilize social media sites to perform product research. Invest in pay per click advertising services to improve your brand recognition, reduce marketing costs and stay top of mind with your prospects. Our pay per click specialists determine your target audience, analyze their social media behavior and utilize images, videos and texts to improve your customer reach and brand engagement.

Nextdoor Advertising

Our pay per click management company leverages Nextdoor advertising to connect your brand with your local customers and increase your sales funnel conversions. We claim and manage your Nextdoor business page, craft professional ads tailored to your customers and create a landing page dedicated to web traffic from Nextdoor. Our pay per click specialists also have an analytics and measuring system in place to track your metrics and boost your campaign results.

Remarketing Campaigns

Target specific visitor segments and get more cost-effective results from remarketing. Our PPC Marketing and Management agency identifies your top-performing campaigns, creates remarketing ads for high-value customers and taps into site visitors who have already expressed purchase intent. We set the optimal frequency cap for your remarketing campaigns to limit the number of times your PPC ads appear to the same person and reduce your marketing expenses.

Amazon PPC

Boost your Amazon profit margin with Amazon product ads and video ads that grab online shoppers' attention. We utilize our proprietary Amazon Artificial intelligence (AI) advertising management system to help you reach interested buyers, boost your sales and get the most ROI. Our PPC advertising agency maximizes keyword match types and negative keywords, structures your Amazon PPC campaigns by product category and adjusts your ad spending based on product performance.

YouTube Ads

Create memorable YouTube ads and connect with potential clients through a more targeted YouTube video marketing approach. Our PPC Marketing and Management company explores advanced YouTube targeting options, sets up video remarketing campaigns and includes an element of surprise in your in-stream ads. We create YouTube ads that tell your unique stories and resonate with your target audience.

6 Ways a PPC Marketing Company Help Grow Your Business

PPC is a powerful advertising tool that can provide instant traffic and higher conversions to your website. However, it’s easy to waste money on an ineffective PPC campaign. Small businesses to complex enterprise organizations can benefit from what a PPC Marketing and Management company can offer. Here are some ways a PPC management service can be a powerful tool to help grow your business:

Pay Per Click Management Has Changed

Many experts and marketing execs may scoff at the idea of hiring a digital marketing company to manage a PPC campaign. But in reality, PPC marketing such as Google Ads has become quite confusing over the years

Even if you believe you’re familiar with the old Google AdWords system, the current PPC ecosystem will leave you perplexed. Sure, you can probably quickly set up an account and launch the campaign quickly. You may be even able to set a monthly budget and limit your bids.

But that’s not all it takes for a successful PPC campaign.

For instance, if you want to set up ads to only show up at certain times of the day or only compete with low-cost keywords, you’ll need a fair bit of PPC expertise. Some people may argue that the Google Ads system is easier than ever but it’s far from intuitive. Except for a few steps early in the process, setting up and optimizing

Ppc Marketing - Salepilot Digital Marketing Agency
Ppc Marketing - Salepilot Digital Marketing Agency

Leverage the PPC Expert’s Experience

Unless you’re already a PPC veteran, there’s a lot of ground to cover when it comes to PPC Marketing and Management. Your success depends heavily on how knowledgeable you are about pay per click. You can train someone from your team to become a PPC expert but it’s far from the best option.

This is where a PPC Marketing and Management service agency comes into play.

PPC Marketing and Management experts live, sleep, and breathe PPC. Hiring a digital marketing company means that you’re leveraging a PPC professional’s extensive experience. A PPC expert runs a pay per click campaign on a daily basis and is constantly training and educating himself about the latest trends and practices.

Also, an expert has the necessary certification and expertise to help your business drive targeted traffic to your website – leading to higher conversion rates. With a PPC professional at the helm of your campaign, your campaigns will always be ahead of the curve and be flexible enough to adapt to emerging trends.

Tracking Requires Technical Expertise

The ability to track not just the sales but where they are coming from is the foundation of any good PPC platform. Fortunately, many PPC programs like Google Ads offer no shortage of tracking configurations that will help you stay on top of your campaign.

Good analytics can demonstrate which keywords and placements have the highest chance of generating conversions. Also, PPC analytics enable you to compare your ROI by measuring the cost of each conversion. You have to keep in mind that in PPC, it’s not about the clicks but the leads and sales.

With expert tracking, you can tell how well your campaign is doing and which areas you can improve. If some aspects of the campaign are underperforming or costing too much money, you can tweak optimization or reallocate funds.

Ppc Marketing - Salepilot Digital Marketing Agency
Ppc Marketing - Salepilot Digital Marketing Agency

Scaling Your Advertising Campaign

So, you have your PPC campaign set up and you’re getting clicks and the works. Of course, you’re happy! Thus, you decide that it’s time to scale your campaign because you want more of the clicks.

Many advertisers will likely increase their daily budget by as much as 50%. Over the next weeks, they notice that the cost per click (CPC) has increased. Instinct dictates that they should reset the daily budget limit but increase the bid amounts. As the days go on, the clicks come few and far in between and their monthly budget gets spent in just a few days.

What exactly is going on?

In all honesty, scaling a PPC campaign isn’t as easy as it seems. That is if you want a scaled campaign that can bring in more targeted customers. Adjusting your daily budget limits or bid amounts is a crude strategy at best and will only hurt your ROI. Don’t even think of using broader general keywords for scaling your campaign because you’ll only end up with higher CPCs that don’t convert.

Writing Effective Ad Copy

You can’t really talk about managing a PPC campaign without mentioning the actual ad copy. When it comes to PPC ad copy, every word matters. Less optimized ad copies may get you some clicks but you’ll also need the ad relevancy to be on-point or your conversion rates will suffer.

A PPC expert understands that elements that go into an excellent ad copy. This person will research, study the competition, and create ad copies based on what works best. For the uninitiated, the quality of your ad copy can affect your ad score as well.

A strong copy will evoke a strong reaction from your target customers which eventually leads to conversions.

Ppc Marketing - Salepilot Digital Marketing Agency
Ppc Marketing - Salepilot Digital Marketing Agency

Creating a Strategy That Works for You

As mentioned, the best chance to succeed in PPC advertising is to have a sophisticated but realistic plan. Unless you’re looking to experiment with your campaign, hiring a PPC Marketing and Management company is your best bet to prevent wasted ad spend and time.

A good PPC Marketing and Management company can devise a strategy that works best for your business. While there are best practices with regard to managing a PPC campaign, there’s no such thing as a strategy that will universally work for all types of businesses.

PPC experts, as good as they are, aren’t familiar with the ins and outs of your business. They will analyze your current PPC plan and will have questions that need to be answered. This will help the experts better understand how they can sell your business.

Here’s How We Drive More Leads to Your Website

WHAT MAKES US THE BEST SEARCH ENGINE OPTIMIZATION AGENCY

We are an SEO marketing agency that brings you transparent, goal-oriented SEO strategies that focus on your business outcomes. Victorious’s methodologies combine the best of technology and people to deliver business-impacting results so you can increase rankings with breakneck speed.

What else makes us different? We’re the only SEO marketing company to be recognized as SEO Agency of the Year 3 times, our customer satisfaction (NPS) score is off the charts, and we have 4.9-star average reviews across review sites like Google and Clutch. If you’re looking for the best SEO company, these are the types of indicators that are going to give you that trust. We’re an SEO agency USA firms trust to conquer the search engines and build sustainable growth through SEO.

We’re driven by a passion to deliver great work and help great companies achieve their loftiest growth goals. Victorious leverages a wealth of performance data and digital market research to create scientifically-driven SEO strategies that win awards. And these award-winning campaigns leverage the same SEO practices we’ll be using on your website, in your SEO strategies, when we get going on your site. The beauty of a systemized approach to SEO is that it’s repeatable, time and time again.

At Victorious, we provide our customers with SEO that works. We don’t waste time with hype or trends, and we help you focus on what matters most to your bottom line.

Why SalePilot’s PPC Services Are Better Than the Rest

Leverage Our Technical Expertise to Grow Your Client Base

SalePilot Internet Marketing Agency is a recognized pay per click firm, committed to your success. We bring our years of expertise and industry experience to every pay per click campaign we handle. From PPC audit and account set up to ads management and campaign monitoring, trust us to give our 101 percent dedication to improving your online performance.

Here’s what you can expect when you hire our pay per click marketing agency:

Comprehensive PPC Audit

Our PPC advertising firm ensures all aspects of your PPC campaign align with your goals and adhere to industry regulations. We perform in-depth PPC audits to determine possible campaign issues, adjust your strategy and make your campaign more effective. Our paid search specialists evaluate your key performance indicators (KPIs), account structure, remarketing techniques and analytics.

Detailed Reporting

As your dedicated pay per click marketing firm, we keep you up-to-date with your online activities and campaign progress at all times. We provide you with custom campaign reports covering your Google Analytics results, keyword rankings and overall campaign performance. Our PPC Marketing and Management agency also gives you access to our client dashboard so you can monitor your campaign in real time.

Premier Google Partner

SalePilot is a proud member of the coveted Google Premier Partners list. Our PPC agency comprises a team of certified Google Ads PPC specialists with vast industry experience and digital marketing knowledge. Work with our PPC experts and get results-oriented Google PPC campaigns that grow your business.

Customer-Focused PPC Company

Our PPC advertising agency believes in owning our clients’ voices and we work hard to show it. During our initial consultation, we determine your marketing goals and existing campaign performance to provide you with data-driven recommendations. We schedule monthly meetings with your project managers and keep our lines open to discuss your PPC campaign strategy at your convenience.

Multi-Location PPC

Does your business serve multiple locations and a diverse customer base? Our PPC Marketing and Management firm develops a multi-location PPC structure to maximize your ad spend and deliver custom PPC ads to your target demographics. We organize your PPC campaign per ad group and location, localize your callout extensions and site links and create personalized ad copies.

Dedicated Pay Per Click Specialists

At SalePilot, we make technical, complicated and overwhelming search engine marketing processes as simple as possible for you. Once you sign up with our pay per click firm, we provide you with a single point of contact to manage your PPC campaign and address your questions. Our pay per click advertising agency becomes your outsourced online marketing department.

Contact Us For PPC Marketing Services

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