PPC or Pay Per Click is a web advertising model where, as the name suggests, advertisers pay each time a targeted customer clicks on one of their ads.
There are numerous types of PPC ads out there but arguably the most popular type is paid search ads. This type of paid ad is displayed whenever users search for a product or service online through a search engine such as Google, Bing, Yahoo, etc. The queries could be anything from a mobile search (Chinese food “near me”) to a local service search (plumbers, roofers) to someone shopping for a gift (“baby shower gift”). These queries trigger PPC ads.
In PPC advertising, businesses that are running a campaign will only pay when a user actually clicks an ad and visits the website.