Get More From Paid Search with the Leading PPC Management (Pay Per Click) Company

Gain High-Level Brand Exposure and Attract More Leads

 

Our number one goal is to maximize your pay-per-click ROI by bringing in quality leads to your PPC Marketing Ads

PPC Management

You Deserve Paid Search Campaigns That Deliver Leads, NOT PROMISES.

At SalePilot, we’re on a mission to trim the fat and make sure your paid search strategy gives back more than it takes. Every campaign we launch delivers returns on investment you simply can’t find elsewhere.
And, because we optimize each campaign daily, we’re always two steps ahead of the game.

Why Paid Search Works

There are more opportunities today to reach your customers and prospects than ever before. At the same time, there’s more competition. Results pages and social media platforms are flooded with content. Millions of blogs, videos, and graphics are published every single minute. This information overload makes it harder than ever to get your message in front of the people who matter most.

Unless you use paid search. Paid search campaigns allow you to target your audiences (based on who there are, where they live, what their interests are, and more) and guarantee that your message hits its mark.

WHO ARE WITH US

Our Amazing Clients

Why You Need PPC Management — The SalePilot Way

At the foundation of our paid search campaigns is data. Before we even brainstorm a strategy, we pore through market research and we get to understand our clients’ short-term and long-term goals. Once campaigns are launched, we monitor results daily and adjust strategies when needed, to ensure our clients get the best possible return.

The SalePilot team uses cutting edge technology and platforms to deliver impressive results. But sometimes, the technology we need to get the job done doesn’t exist yet.

So, we invent it.

When we realized our multi-location clients could not track cost-per-leads down to the location level, we developed a proprietary platform to make it possible. Now, thanks to this platform, we can adjust paid campaigns within each location, based on performance, trends, and more.

Data and technology are key to any successful paid campaign. But you’ll never enjoy long-term success if you don’t have a partner wholly invested in your success.

At SalePilot, we pride ourselves on our attention to detail. Our project management team responds to client requests within five minutes. We know time is money – and we hate to waste either of them for our clients.

We Keep You Involved

We’ve heard the horror stories before – a campaign manager will take your money, disappear for months at a time, only to reappear with a tiny synopsis of what he’s been doing while he’s been gone.

But paid search is a real-time strategy. We think you deserve to know what’s happening with your campaigns, every step of the way. Our proprietary platform helps keep you in the know; and our hands-on project management team deliver reports regularly.

Whether our campaigns are succeeding, faltering, or in a lull, you have a right to know what’s going on, as well as what our team is doing to meet your goals and deliver the ROI you expect.

PPC Management Services

Advertising through pay-per-click or PPC is one of the best ways to expand your reach, find new customers, and grow your business. However, it’s easy to waste money with PPC, especially when you don’t have a strategy or don’t know how to optimize your bids. If you’re serious about adopting PPC as an advertising method, you’ll want to work with a PPC management company.

Are you looking to make the most out of your PPC campaign?

At SalePilot, we have a team of PPC experts that has extensive experience with search ads, display ads, programmatic efforts, etc. Our mission is to help advertisers like you to reap the benefits of your PPC campaign. When we work with clients about developing an effective PPC strategy, we trim the fat and create an effective paid search strategy that will get you clicks.

What Is PPC Advertising?

PPC or Pay Per Click is a web advertising model where, as the name suggests, advertisers pay each time a targeted customer clicks on one of their ads.

There are numerous types of PPC ads out there but arguably the most popular type is paid search ads. This type of paid ad is displayed whenever users search for a product or service online through a search engine such as Google, Bing, Yahoo, etc. The queries could be anything from a mobile search (Chinese food “near me”) to a local service search (plumbers, roofers) to someone shopping for a gift (“baby shower gift”). These queries trigger PPC ads.

In PPC advertising, businesses that are running a campaign will only pay when a user actually clicks an ad and visits the website.

Why PPC Matters

  • It’s Cost-Effective

    One very common misconception about PPC has something to do about its cost. Many people believe that you need a lot of money to succeed in PPC advertising. That’s not the case at all. Sure, you’ll end up wasting a lot of money if you’re not careful about how you spend your budget but with the right strategy, you can optimize your campaigns on a monthly basis. This is why it’s best to hire a professional PPC team to help to optimize your advertising campaign in the most cost efficient way.

  • Fastest Way to Get Targeted Traffic

    Traffic is your lifeblood when you have a website for your business. However, you don’t want just any type of traffic but targeted traffic which can lead to sales. SEO or search engine optimization is one of the most common ways to get targeted traffic for your business. However, everyone knows that it can take a lot of time to get the results that you need with SEO. If you want to next best alternative to SEO, it’s PPC. With PPC, you’re not just getting quality traffic but almost immediate results as well. And by quality traffic, we’re talking about users who are actively searching for your business. Once you have set up your account and launch the campaign, you can receive traffic and even sales on the same day.

  • Easiest Method to Test If Your Product Sells

    So, you have a great-looking website and products that are ready for shipping but you have no idea if they will sell. What’s the fastest way to test if your products will actually sell? Pay Per Click, of course! You can run a PPC campaign on a platform like Google Ads and aim for about a thousand targeted clicks. Measure your results and you’ll have a fairly good idea about the viability of your product. Testing through a targeted PPC campaign may cost you some money but it’s more than worth the investment to know how your website and product will perform.

  • Works Well With Other Advertising Channels

    PPC can be an integral part of your digital advertising strategy and plays nicely with other marketing methods. For example, content marketing is now the more preferred channel in the world of online marketing. Businesses are investing in producing original content to go with the customer buying cycle. If you have excellent content and you want to quickly drive traffic to your website, PPC should be your go-to. PPC and SEO also work very well together. This is because the traffic and impressions are generally to the same targeted audience – consumers that use search engines to find information, products or services. How well your PPC campaign performs in terms of clicks and conversions can provide excellent insight as to which keywords to prioritize in your SEO campaign.

  • You’re in Control

    One of the best benefits of PPC channels such as Google Ads is the wealth of options that are available to you for reaching potential customers. Sure, the default campaign settings have their nuances but ultimately, you’re in control. For starters, you are free to choose the keywords or placements to target and their restrictions. Also, new business owners need not worry because PPC offers great flexibility, even if you want to start small. You’re free to set a budget and how much money to bid for each target keyword. Basically, you’re free to spend whatever you want. If you want to change anything from your campaign, you can do so in real-time. For instance, you can scale up immediately if you’re seeing positive results. If you want to take a break from your PPC campaign, you can simply pause and your ads will stop showing, and so is your ad spend.

6 Ways a PPC Management Company Help Grow Your Business

PPC is a powerful advertising tool that can provide instant traffic and higher conversions to your website. However, it’s easy to waste money on an ineffective PPC campaign. Small businesses to complex enterprise organizations can benefit from what a PPC management company can offer. Here are some ways a PPC management service can be a powerful tool to help grow your business:

 

Pay Per Click Management Has Changed

Many experts and marketing execs may scoff at the idea of hiring a digital marketing company to manage a PPC campaign. But in reality, PPC marketing such as Google Ads has become quite confusing over the years

Even if you believe you’re familiar with the old Google AdWords system, the current PPC ecosystem will leave you perplexed. Sure, you can probably quickly set up an account and launch the campaign quickly. You may be even able to set a monthly budget and limit your bids.

But that’s not all it takes for a successful PPC campaign.

For instance, if you want to set up ads to only show up at certain times of the day or only compete with low-cost keywords, you’ll need a fair bit of PPC expertise. Some people may argue that the Google Ads system is easier than ever but it’s far from intuitive. Except for a few steps early in the process, setting up and optimizing

Leverage the PPC Expert’s Experience

Unless you’re already a PPC veteran, there’s a lot of ground to cover when it comes to PPC management. Your success depends heavily on how knowledgeable you are about pay per click. You can train someone from your team to become a PPC expert but it’s far from the best option.

This is where a PPC management service agency comes into play.

PPC management experts live, sleep, and breathe PPC. Hiring a digital marketing company means that you’re leveraging a PPC professional’s extensive experience. A PPC expert runs a pay per click campaign on a daily basis and is constantly training and educating himself about the latest trends and practices.

Also, an expert has the necessary certification and expertise to help your business drive targeted traffic to your website – leading to higher conversion rates. With a PPC professional at the helm of your campaign, your campaigns will always be ahead of the curve and be flexible enough to adapt to emerging trends.

Tracking Requires Technical Expertise

The ability to track not just the sales but where they are coming from is the foundation of any good PPC platform. Fortunately, many PPC programs like Google Ads offer no shortage of tracking configurations that will help you stay on top of your campaign.

Good analytics can demonstrate which keywords and placements have the highest chance of generating conversions. Also, PPC analytics enable you to compare your ROI by measuring the cost of each conversion. You have to keep in mind that in PPC, it’s not about the clicks but the leads and sales.

With expert tracking, you can tell how well your campaign is doing and which areas you can improve. If some aspects of the campaign are underperforming or costing too much money, you can tweak optimization or reallocate funds.

Scaling Your Advertising Campaign

So, you have your PPC campaign set up and you’re getting clicks and the works. Of course, you’re happy! Thus, you decide that it’s time to scale your campaign because you want more of the clicks.

Many advertisers will likely increase their daily budget by as much as 50%. Over the next weeks, they notice that the cost per click (CPC) has increased. Instinct dictates that they should reset the daily budget limit but increase the bid amounts. As the days go on, the clicks come few and far in between and their monthly budget gets spent in just a few days.

What exactly is going on?

In all honesty, scaling a PPC campaign isn’t as easy as it seems. That is if you want a scaled campaign that can bring in more targeted customers. Adjusting your daily budget limits or bid amounts is a crude strategy at best and will only hurt your ROI. Don’t even think of using broader general keywords for scaling your campaign because you’ll only end up with higher CPCs that don’t convert.

Writing Effective Ad Copy

You can’t really talk about managing a PPC campaign without mentioning the actual ad copy. When it comes to PPC ad copy, every word matters. Less optimized ad copies may get you some clicks but you’ll also need the ad relevancy to be on-point or your conversion rates will suffer.

A PPC expert understands that elements that go into an excellent ad copy. This person will research, study the competition, and create ad copies based on what works best. For the uninitiated, the quality of your ad copy can affect your ad score as well.

A strong copy will evoke a strong reaction from your target customers which eventually leads to conversions.

Creating a Strategy That Works for You

As mentioned, the best chance to succeed in PPC advertising is to have a sophisticated but realistic plan. Unless you’re looking to experiment with your campaign, hiring a PPC management company is your best bet to prevent wasted ad spend and time.

A good PPC management company can devise a strategy that works best for your business. While there are best practices with regard to managing a PPC campaign, there’s no such thing as a strategy that will universally work for all types of businesses.

PPC experts, as good as they are, aren’t familiar with the ins and outs of your business. They will analyze your current PPC plan and will have questions that need to be answered. This will help the experts better understand how they can sell your business.

How Does SEO Work?

Look at it this way. When a user types “vegan restaurant” into Google, they’re likely looking for a food establishment that serves vegan food. If you have a vegan restaurant business, you’d want searchers to find your restaurant’s website after entering a query. To ensure that more people find your website, you need to appear on the first page of the search results and rank above other vegan restaurants.

It’s far from easy, but that’s what SEO marketing is about.

When 75% of online users don’t scroll past the first page of the search results, you can get a sense of why it’s important to have a higher search ranking through SEO. Also, the top five organic results account for 67.60% of all the clicks in Google – this means you shouldn’t settle for a second or third-page appearance.

With a rock-solid SEO plan, you can reach potential customers during a key moment in the buyer’s journey and keep them away from the competition. Keep in mind that SEO is a complex, ongoing, and time-consuming process, but the long-term benefits are more than worth it.

Here’s How We Drive More Leads to Your Website

WHAT MAKES US THE BEST SEARCH ENGINE OPTIMIZATION AGENCY

We are an SEO marketing agency that brings you transparent, goal-oriented SEO strategies that focus on your business outcomes. Victorious’s methodologies combine the best of technology and people to deliver business-impacting results so you can increase rankings with breakneck speed.

What else makes us different? We’re the only SEO marketing company to be recognized as SEO Agency of the Year 3 times, our customer satisfaction (NPS) score is off the charts, and we have 4.9-star average reviews across review sites like Google and Clutch. If you’re looking for the best SEO company, these are the types of indicators that are going to give you that trust. We’re an SEO agency USA firms trust to conquer the search engines and build sustainable growth through SEO.

We’re driven by a passion to deliver great work and help great companies achieve their loftiest growth goals. Victorious leverages a wealth of performance data and digital market research to create scientifically-driven SEO strategies that win awards. And these award-winning campaigns leverage the same SEO practices we’ll be using on your website, in your SEO strategies, when we get going on your site. The beauty of a systemized approach to SEO is that it’s repeatable, time and time again.

At Victorious, we provide our customers with SEO that works. We don’t waste time with hype or trends, and we help you focus on what matters most to your bottom line.

Here’s How We Drive More Leads to Your Website

Is your website on the first page of the search engine results page (SERP) for your chosen keywords that relate to your business and brand? If not, then you’re sorely missing out on potential traffic, leads, and sales. In order to achieve high SERP rankings, performing search engine optimization or SEO is non-negotiable.

The problem with most SEO services is that most of them are only capable of using boilerplate strategies. At SalePilot, we dive deep into our clients and work with them to develop a customized SEO plan based on industry best practices and our own track record of success. With SalePilot’s brand of SEO, your business will receive more organic visibility and qualified leads.

SEO-Optimized Content

A rock-solid SEO strategy involves quality content in more ways than one. We help you develop SEO-optimized, keyword-rich, and topically relevant original content that will help build your audience and direct users towards your sales funnel.

Keyword Research and Strategy

Keywords can make or break your SEO efforts. SalePilot is an SEO agency that understands the importance of proper keyword research and implementation. From identifying your target audience to mapping keywords to your content, we ensure that we use the right mix of keywords for your campaign.

Link Building

Backlinks are a core pillar of higher search engine rankings. Unlike other agencies, we don’t use paid backlinks or link farms to build your backlink profile. Our SEO team will help you build your backlink portfolio with high-quality, authoritative domains.

Technical SEO

At SalePilot, we have a talented team of technical SEO experts that will optimize your website’s back-end. Through SEO optimizations, we make it easy for search engines to crawl and index your website.

Intuitive UX

Google likes it when your website can provide a seamless user experience. From optimized page speeds to mobile-friendliness to hassle-free navigation, an excellent user experience makes visitors stay longer on your site and generates a higher opportunity for conversions.

ROI Obsessed Campaigns

SEO doesn't matter if it's not focused on the right goals. Unlike other search engine optimization companies, we track real conversions so you know how Victorious is creating value.

CASE STUDIES

We focus on bringing value and solve business main challenges

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