1. Home
  2. /
  3. Digital Marketing Services
  4. /
  5. Google Analytics Service

Our Google Analytics services

Over 72% of websites in the Quantcast Top 100K have chosen Google Analytics as their analytics platform of choice. SalePilot Internet Marketing Agency has also made that choice. We use Google Analytics on all of our client’s sites to help provide insight into their online marketing efforts. Our marketing team members are Google Analytics certified and SalePilot is a Google Certified Partner.

  • Google Analytics audit services

In need of a health check for your Google Analytics account? SalePilot can provide a comprehensive Google Analytics audit to make sure there are no errors or gaps in the data collection process. Our team of certified Google Analytics experts will audit the tracking code, configuration, data integrity, conversion tracking, and account linking.

  • Google Analytics account setup

Our team can assist you with the proper setup and implementation of a new or existing Google Analytics account. We make certain that the analytics account is configured correctly and that you are capturing the necessary business data to use in your data analysis.

  • Google Analytics consulting services

Already have Google Analytics set up, but need help getting your analytics to do more? Our team of Google Analytics experts can consult with you to determine your data goals. We can interpret your existing data, recommend solutions to aggregate data across multiple websites, create customizable reports, set up conversion funnels, and more.

WHAT IS GOOGLE ANALYTICS?

Google Analytics [GA] is a tool which is a part of the Google Marketing Platform that provides a complete insight of your website visitors and mobile app usage. It’s the eyes which the digital marketing department uses to navigate the online world without which marketing decisions cannot be taken wisely. Developing a mobile app is a great way to connect customers to your business. While creating an app, make sure it reaches optimal performance. Google Analytics, as well as Firebase Analytics, are both great tools to help to monitor your app’s success.

SalePilot Digital Marketing Agency has an experienced and certified team of GA experts to help you implement it properly on your website, give training to your employees if necessary and also provide consultation on your existing implementation and help you derive the most value out of your website or mobile application.

90% of Google Analytics instances are providing marketing teams inaccurate data

We’re a Google Analytics Certified Partner that audits, implements, and optimizes your Google Analytics instance for long-term success.

SalePilot Digital ensures you’re not part of this 90% by conducting thorough Google Analytics audits and Google Tag Manager audits, creating custom solution designs based on your business needs, providing ongoing Google Analytics consulting and maintenance, elevated monthly reporting through Google Data Studio, and training.

Clean, accurate data is at the center of every digital strategy SalePilot Digital touches. Every single employee at SalePilot Digital is Google Analytics Certified and Google Tag Manager Certified, renewing their certification every year. As an agency, we are one of the original Google Analytics Certified Partners. This means we get early access to the newest features and capabilities available in Google Analytics, giving you a leg up on the competition.

We know Google Analytics setup and management can be daunting at first and that you’ve got better things to do, like run and grow your business – let our Google Analytics experts handle the hard, constantly moving parts of making sure the data you’re getting gets you there.

STRATEGY

All of our Google Analytics consulting and management services start with discovery and research. Whether you have an existing Google Analytics implementation or don’t (good thing you found us!) we manually audit and map your website to ensure that all-important pages, actions, and conversion points are accounted for so they can be tracked properly. From there, we begin prioritizing what steps need to be taken from an implementation standpoint to make sure that all data that’s collected is accurate, clean, up to date, and most importantly, consistently correct.

IMPLEMENTATION

After our strategy phase, we dive into implementing the priority items from our Google Analytics audit to ensure that data from this point on is relevant, and actionable for any ongoing digital marketing strategy or campaign. Without relevant and appropriate data we can’t create and execute strategy, so it’s imperative that Google Analytics is set up properly and integrated with the business tools you trust to run your business.

We ensure that all:

  • Google Analytics and Tag Manager snippets are installed
  • Traffic is being tracked properly
  • Internal IPs are being filtered
  • Event and goal tracking is set up and correct
  • Attribution is accounted for and tracked
  • Business tools are integrated correctly with GA and GTM

OPTIMIZATION + REPORTING

As all digital strategies and campaigns evolve, so does the need to ensure data is correct and continuously giving full scope to opportunities. We regularly audit your Google Analytics and set up automated alerts to tell us if there’s an issue with your Google Analytics implementation. We also provide ongoing monthly reporting meetings to help you understand how our digital strategies are performing, what we’ve learned in that month, and what it means for ongoing strategy.

In addition, we take Google Analytics reporting steps further with Google Data Studio and Google 360! Take a look to unlock the true power of Google’s Marketing Platform.

TRAINING

Of course, we want you to be a part of the process and feel empowered by data as well. The Google Analytics experts at SalePilot Digital also offer on and offsite training sessions in Google Analytics to help you and your team learn the ins and outs of Google Analytics, and how it can be leveraged internally to make data-driven business decisions.

We’ll train you on it all:

  • What is Google Analytics
  • Who your users are
  • Where they come from
  • What they do on your site
  • How to analyze an immense amount of data in GA
  • How to find conversion opportunities

BENEFITS OF USING GOOGLE ANALYTICS

FREE TO USE

One of the major benefits of using Google Analytics is that it is completely free to use. There are numerous other analytics tools available that work similar to Google Analytics; however, all of them charge a premium as subscription charges.

 

EASY INTEGRATION WITH GOOGLE ADS

Google Ads and Google Analytics, both these tools are really important for marketers who are on the lookout to grow their business. While both have individual strengths, linking Analytics and Ads together lets the professional to properly set up goal tracking, conversion tracking and see how effective the ad campaigns prove to be.

CUSTOMER SEGMENTATION

With the help of Google Analytics, we can easily segment the visitors in many ways, such as location, the device used, gender, time spent on each page, demographics, visitors who came to the site on a particular time, etc. With this information, we can optimize the campaigns that are being planned and come up with better solutions to get more visitors to the site.

GOAL SETUP

In Google Analytics, we have an option to set up required goals that are in sync with our marketing requirements. For example, if we want to know how many visitors are clicking on a particular button given in the site, the clicks on that button can be defined as a goal and afterward, the number of clicks would be tracked and shown as a separate report. This would help a great deal while running ad campaigns having specific goals.

CONVERSION TRACKING

With the help of Google Analytics, you can fix certain events as conversions and then track whenever those events occur separately. For example, if our desired action is to place a lead on the website, then the lead generation event can be set as an event and it can be tracked separately. It will help us in calculating the ROI and effectiveness of the campaign.

CUSTOMIZED AUTOMATED REPORTS

Marketing teams and management always need reports to make decisions. With Google Analytics we can create customized report templates that will run every day or week or month and send you the report automatically. This eliminates the need to manually look into the analytics every time you need to know what is happening with the traffic on your site. 

CASE STUDIES

We focus on bringing value and solve business main challenges

When launching a digital marketing campaign, you don’t want just another cookiecutter marketing agency—you want a dedicated partner. This is the kind of client experience we strive to deliver at SalePilot Digital Marketing Agency.

Multiple-Location Orthopedic Practice Group | Digital Marketing Projects

Multiple-Location Orthopedic Practice Group | Digital Marketing Projects

Healthcare

Project Overview SalePilot’s robust lead generation strategy and paid search marketing campaign has helped the client drive phone calls and appointment bookings from high-intent searchers. Our SEO campaign has generated the...

Nancy Anderson Fit | Fitness Social Media Case Study

Nancy Anderson Fit | Fitness Social Media Case Study

eCommerce

Project Overview Nancy Anderson Fitness wanted to spread awareness, increase their following on Instagram and Facebook, increase participants in their monthly challenges, increase online program sales and help with new...

Technology Manufacturer - Salepilot Internet Marketing Agency

Technology Manufacturer

Information Technology & Services

Project Overview This company is an international manufacturer and supplier of photonic technologies. The firm provides enabling solutions to a wide range of industries worldwide, including automotive, medical, safety and...

Downtown Arlington | Destination Marketing Web Design

Downtown Arlington | Destination Marketing Web Design

eCommerce, Professional Services

The Downtown Arlington Management Corporation is a private, non-profit community development organization whose purpose is to forge alliances between property owners, business interests, residents and the City of Arlington...

In-House Plumbing Company | Plumber Web Design Services By Salepilot

In-House Plumbing Company | Plumber Web Design Services by SalePilot

Professional Services

Project Overview In-House Plumbing greatly improved its online presence, search results and leads: 140% increase in overall traffic 344% increase in search traffic 148% increase in leads 285% increase from...

Plano Plumbing And Leak Detection

Plano Plumbing and Leak Detection

Professional Services

Project Overview Plano Plumbing and Leak Detection is a full-service plumbing company. This company focuses on residential water leap and detection, slab leaks, water heater installation/replacement and gas leaks. Plano Plumbing...

WHO ARE WITH US

Our Amazing Clients

Contact Us

Please provide business email address. Generic email address won't be accepted by the form.