Branding & Identity Design

Let’s evaluate your brand identity design options together; from logos to brand books, to packaging and web; it all matters.

 

Request a branding quote below!

SalePilot is an award-winning full-service brand identity agency helping build magical brand identities that create an impact and connect with your target audience! Since 2010, we have built over 2000+ magical brand identities!

Branding and Design

Branding design describes how a brand chooses to visually represent its brand identity to the public. When talking about branding design, it typically refers to key brand elements such as the logo, color scheme, typography, and other design components that makes a brand stand out from competitors, and recognizable to consumers.

Besides these main elements of brand identity design, branding design also more broadly refers to how a brand chooses to express themselves in both the physical and digital world; whether that’s on social media, in physical stores, or even the interior design of company office spaces.

It’s becoming increasingly important for companies to ensure their brand design is conveyed consistently across all these touchpoints—often by using brand guidelines—in order to strengthen their brand image in the minds of their audience, helping to leave a lasting impression and cement emotional connections with the brand.

As a full-service branding and design company, we help you bring your ideas to life. We offer a complete range of creative services tailored to your immediate and ongoing branding requirements. From logos to brand books, to print and digital, we’ve got you covered!

Corporate Identity Design

Whether a startup or a global legacy, we’ll develop a visual brand identity that resonates with your target audience, and achieves your positioning goals. We cover both B2B and B2C business models and generate brand naming, typographic, and brand identity materials. We support existing material audits, full rebrands, or new material creation and enhancement.

Corporate design includes the brand assets that make your company unique and stand out from the competition. A brand’s company identity design is visually reflected in its logo, name, style guide, slogan, color palette, typography, uniforms, buildings, business cards, and more. Maintaining the corporate identity can be managed by creating a brand guideline manual for employees to follow.

How It Works?

brand identity

1. DISCOVERY & RESEARCH

We start the process with an in-depth discovery and research phase where we look into what your brand is and stands for. We also conduct a competitive analysis to understand the trends in the market segment and how to ensure your identity stands apart.

Quick Fact: Clarifying your brand message leads to the quickest gains in terms of increasing sales and revenue.

2. PRIMARY LOGO DESIGN

The key to your brand’s visual language is the primary logo design. Getting this right is crucial to how the rest of the brand identity would turn out. We specialize in creating logo designs that not only look awesome but also align with your brand message and story. Looking for just a logo design? 

Quick fact: Over 80% of business owners consider a logo design as an “expense”! On the contrary, it is a great “investment” in the success of your brand!

3. SECONDARY ICON/MARK

Next, we will create a secondary brand mark that can be used on merchandise, apparel (t-shirts, hats), social media and used as a seal or stamp or embossed decal on leather, etc.

Quick Fact: One of the primary reasons big brands seem to have awesome branding is that they use a secondary brand mark in a strategic way to enhance their brand identity!

4. OFFICIAL BRAND PATTERN

We will create an official brand pattern that can be used inside apparel lining or on the back of the packaging (like a custom gingham pattern), on t-shirts, promotional materials, social media, and more.

Quick Fact: Official brand patterns are crucial to creating a branded perception and for beating the competition in terms of look and feel!

5. MATCHING STATIONERY

To create a consistent visual identity, we will also create a matching business card, letterhead, and envelope design along with a Facebook cover image and avatar as well as an email signature.

Quick Fact: Contrary to popular belief, business cards and official stationery still play a major part in creating the right kind of impression on prospects and customers.

6. FACEBOOK COVER IMAGE, AVATAR AND EMAIL SIGNATURE

We will create a beautiful Facebook cover image and avatar that you can use to brand your Facebook business page and create the right impact on your page followers and community. We will also create an email signature image.

Quick Fact: Give this guide to vendors, sign makers, website designs, printers etc to achieve a consistent look and feel for your brand.

7. BRAND STYLE GUIDE

One of the essential documents any business can have is a brand style guide to ensure brand consistency throughout any collateral you produce – no matter who created it. This style guide includes your primary and secondary logo technical specs, usage rules, color palettes, typography, image styles and more.

Quick Fact: Contrary to popular belief, business cards and official stationery still play a major part in creating the right kind of impression on prospects and customers.

CASE STUDIES

We focus on bringing value and solve business main challenges

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