With Amazon dominating the online marketplace, it makes sense for businesses to use the platform. Why partner with an Amazon Storefront & Branding company, though? Because SalePilot can optimize your products to generate more revenue, leads, and market dominance.
For a better perspective, here are the seven biggest benefits of our Amazon Storefront & Branding services:
1. Improve your Amazon ranking
If you’re new to the Amazon marketplace, you’ll probably notice it’s a challenge to earn a high sales ranking — which is your product’s ranking in Amazon search results. Like search results on Google, as well as Bing and Yahoo, a high ranking often correlates to more clicks and conversions.
For example, search results in the first position on Google earn 33 percent of all search traffic.
Our team applies search engine optimization (SEO) strategies to improve your Amazon ranking. That means we’re researching high-volume, low-competition search queries on Amazon and incorporating them into your product page to increase its ranking.
We prioritize the user experience, though. That’s why we create product content that emphasizes readability and quality, as well as your brand voice. It’s natural and connects with shoppers, encouraging them to choose your company and product.
With pay-per-click (PPC) services on Amazon, we can also help your product gain immediate exposure to complement your SEO strategy. Like traditional PPC ads, you only pay when a shopper clicks on your listing.
2. Earn your product’s Buy Box
A priority for every Amazon seller is the Buy Box. The Buy Box is a feature on every Amazon product listing. When a user clicks, “Add to Cart,” Amazon automatically adds the product that occupies the Buy Box.
If your product doesn’t have the Buy Box, you depend on shoppers to take the extra step of comparing sellers through the “Other Sellers on Amazon” option. The risk of that, however, is that consumers will compare your product’s price and shipping costs against every other listing.
They’ll also see your Seller information, which lets them compare your overall rating to everyone else.
At SalePilot, we help your company earn that Buy Box with our Amazon listing optimization services.
That helps you generate more sales and profits, plus expand your consumer base. Our team will also make sure your Amazon Seller Business account is eligible for the Buy Box, which depends on several factors, including your account type.
3. Increase your revenue
With more consumers choosing Amazon for their shopping, it’s become a hub for spending. Studies show that Amazon Prime members spend more than $1,000 per year at the eCommerce website — shoppers without a membership spend around $600 each year.
By starting an Amazon Business Seller account, you’re providing your company the chance to earn a portion of that spending. For perspective, Amazon boasts more than 100 million Amazon Prime members.
We’re passionate about driving results at SalePilot.
That is why we use performance-driven strategies to improve your revenue on Amazon. By researching your audience, industry, company, and products, we create a customized Amazon Storefront & Branding strategy for achieving your profit benchmarks for this quarter and next.
4. Optimize your team’s productivity
No matter how many products you sell on Amazon, it requires time and dedication to manage your inventory, orders, and listings. That cuts into your team’s time, which may lead to setbacks in other areas.
At SalePilot, we’re more than a partner — we’re an extension of your team. That means we dedicate ourselves to your success, which is why we’ll take the extra steps to maximize your Amazon revenue, instead of settling for “good enough.”
That gives you peace of mind. Plus, it gives your team a more manageable workload, which can boost productivity and generate even better results for your company, helping you grow and become one of the best places to work.
5. Maximize your brand awareness
In most instances, you want to generate not only sales for your business but also brand awareness. Amazon listing optimization services let you expose shoppers to your products, as well as to your brand. That can help your company become somewhat independent of Amazon.
Instead of earning 90 percent of your sales from Amazon, for instance, you may build enough brand awareness that consumers start purchasing items from your website. That can help you balance out your revenue channels.
With more than 20 years of experience in building brand awareness, such as through social media marketing, email marketing, web design, and several other digital marketing services, we understand the value of brand awareness — and how to improve it.
6. Grow your website traffic
Diversifying your revenue channels is an asset, which is why our team helps you succeed on Amazon and elsewhere with our digital marketing services. By helping your company become a juggernaut on Amazon, as well as building your brand awareness, we help you earn valuable website traffic.
That lets you generate revenue — and maybe even leads — from your website.
7. Become an industry leader
With an increased sales ranking on Amazon, as well as the occupancy of your products’ Buy Boxes, you can quickly become a recognized name among consumers — especially if you’re working with respected businesses in your industry.
As an industry leader, your company has an immense opportunity to grow. Our team can help you too, providing additional digital marketing services that let your business go beyond Amazon and to other channels.
If you browse our portfolio, as well as testimonials, you can see the change we bring to companies. Our partnership with Ceramcor, an eCommerce store for ceramic kitchenware, for instance, led to annual revenues increasing by 85 percent due to our SEO and web design services.